Searching the Geoweb: Exposing Your Geo Data to Search Engines

Lior Ron (Google, Inc. ), Mano Marks (Google, Inc. )
Location: Salon A-B

Have you been wondering how to drive traffic to that cool maps mashup you created recently? Simple, make it searchable. We now index geospatial content on the Web and show it as search results to users on both Google Earth and Google Maps. We’ll show you how to get your maps mashup crawled and indexed, and how best to optimize your content for user discovery via search.

Till now, KML was used to create layers in Google Earth and JavaScript-based Google Maps API used for creating maps mashups. With the introduction of KML and GeoRSS support in the Google Maps API, you only need to define your data once in KML or GeoRSS. We’ll also go in-depth about how defining your data in KML can help drive more traffic to your maps mashup site.

Photo of Lior Ron

Lior Ron

Google, Inc.

Lior is the Product Manager for geo search in Google, where he is trying to help the world around us get mapped using the power of the masses. Before joining Google, Lior co-founded a medical device and a search startup, and served in various managerial positions in the Israeli Intelligence, where he worked on GIS and search problems. Lior holds an MBA from Stanford and BSc and MS from the Technion – the Israeli institute for technology.

Photo of Mano Marks

Mano Marks

Google, Inc.

Mano joined Google’s Geo API team in 2006. He helps people all over the world develop and deploy their content in KML and Google Maps, working with large companies, small startups, and international aid organizations. Before coming to Google, Mano had an eclectic career that involved getting a Masters in History, a Masters in Information Management and Systems, and working as a data manager in social service and public benefit organizations for over a decade.

  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • EveryScape.com
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com.

Contact Us

View a complete list of Where 2.0 contacts.