Introducing Whrrl: Real-Time Personalization for the Real World

Blake Scholl (Pelago, Inc. )

At the nexus of social networking, local discovery and user-generated content, Whrrl combines mapping and micro-blogging technology into a unique social discovery experience. Whether accessed via the Web or mobile device, Whrrl provides users with an entirely new discovery pathway for finding and sharing local knowledge with friends and communities.

Blake Scholl

Pelago, Inc.

Blake Scholl is the Director of Product Development at Pelago, the creators of Whrrl. Prior to joining Pelago, Blake held various positions at Amazon.com, where he contributed to the development of Amazon’s signature personalization features and led the development of the world’s first massive-scale fully-automated system for creating, buying, and optimizing keyword targeted advertisements. Blake holds a BS in Computer Science fromCarnegie Mellon University.