Path Intelligence Crowd Visualization

Toby Oliver (Path Intelligence), Sharon Biggar (Social Point)

Path Intelligence has developed the first system ever for monitoring foot traffic in public places by observing anonymous transmissions from cell phones. Path Intelligence’s first product – FootPath – allows retail stores, mall managers/owners, airport and railway station managers, exhibition centres, art galleries and museums to understand the way that their customers or passengers flow through their centre. Future developments are in progress to allow Path Intelligence to provide another level of information for Location Based Services.

Toby Oliver

Path Intelligence

Toby Oliver is a co-founder and Chief Technology Officer at Path Intelligence. Toby has extensive experience in start-up firms and in developing and commercializing technology. At Path Intelligence he not only leads the firm but as the inventor of the technology is also responsible for its continued position at the frontier of mobile phone technology development. Toby has a passion for not only developing new technologies but also for seeing them through to successful commercial implementation. Prior to Path Intelligence, Toby worked in the investment community analyzing, recommending and conducting due diligence on technology start-up proposals for private investors. During the dot com boom, in particular, Toby’s deep technical expertise were in demand by investors who were seeking to understand new technologies and to evaluate the capabilities of the management teams that were suggesting them. Toby began his career at Thomson Thorn Missiles as a software engineer, before moving on to IBM Research labs and finally JP Morgan where he worked on a technology start-up proposition which was eventually spun out from JP Morgan. Toby has a BEng(Hons) from the Special Engineering Programme, he is a Chartered Engineer and a member of the IET.

Photo of Sharon Biggar

Sharon Biggar

Social Point

Sharon is the Head of Analytics at Social Point, one of the world’s leading developers of games for mobile with a fan base of more than 50 million active monthly players across the world. As Head of Analytics Sharon’s role involves providing the necessary Big Data architecture required to process 1 billion events per day, creating predictive analytics to customize the player experience and building text analytics to ensure that Social Point listens to and responds to the ideas of its players.
Prior to joining Social Point Sharon was co-founder and CEO at Path Intelligence. Path Intelligence is a retail analytics firm that uses proprietary mobile location technology to understand and predict the way that shoppers behave inside shopping malls. The firm detects over 30 million shoppers per week and is installed in 16 countries across the globe. Sharon and her co-founders have been recognized for their innovation and technology leadership through various awards and Path Intelligence has been featured regularly in the media including on the BBC, CNN and The Economist.

Sharon has an MBA degree from Massachusetts Institute of Technology (MIT) in the USA, an MA in Economics and a Bachelor of Arts and a Bachelor of Music degree from the University of Auckland, New Zealand.

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