Path Intelligence has developed the first system ever for monitoring foot traffic in public places by observing anonymous transmissions from cell phones. Path Intelligence’s first product – FootPath – allows retail stores, mall managers/owners, airport and railway station managers, exhibition centres, art galleries and museums to understand the way that their customers or passengers flow through their centre. Future developments are in progress to allow Path Intelligence to provide another level of information for Location Based Services.
Toby Oliver is a co-founder and Chief Executive Officer at Path Intelligence. Toby has extensive experience in leading start-up firms and in developing and commercializing technology. At Path Intelligence he not only leads the firm but as the inventor of the technology is also responsible for its continued position at the frontier of mobile phone technology development. Toby has a passion for not only developing new technologies but also for seeing them through to successful commercial implementation. Prior to starting his own firm, Toby worked in the investment community analyzing, recommending and conducting due diligence on technology start-up proposals for private investors. During the dot com boom, in particular, Toby’s deep technical expertise were in demand by investors who were seeking to understand new technologies and to evaluate the capabilities of the management teams that were suggesting them. Toby began his career at Thomson Thorn Missiles as a software engineer, before moving on to IBM Research labs and finally JP Morgan where he worked on a technology start-up proposition which was eventually spun out from JP Morgan. Toby has a BEng(Hons) in Electrical Engineering, he is a Chartered Engineer and a member of the IET.
Sharon is a co-founder and the Chief Operating Officer at Path Intelligence. She is responsible for strategy and product development and has assisted Path Intelligence to develop their two flagship products FootPath and QPath.
Sharon is originally from New Zealand but completed her MBA at MIT where she became exposed to the idea of ‘reality mining’. Sharon and her co-founders saw the potential in marrying the techniques being developed in the reality mining space with the innovations and flexibility of another great MIT idea, software defined radio on off-the-shelf hardware.
Path Intelligence today utilise open-source software defined radio to detect RF signals from GSM phones, sensing and collecting anonymous data across all networks but without relying on the mobile networks to provide that data. They are installed throughout the UK where their technology is primarily used to assist shopping malls, retailers and airports enhance their offering to consumers. The firm has been recognised for its innovation and technology leadership through various awards and has been featured regularly in the media including on the BBC, CNN and most recently in the Christmas 2008 edition of The Economist.
Sharon has an MBA degree from MIT, an MA in Economics and a Bachelor of Arts and a Bachelor of Music degree from the University of Auckland, New Zealand.