Ian White

Ian White
CEO, Urban Mapping, Inc

Website

Ian White is CEO of Urban Mapping, a company that produces wayfinding tools and solutions across the tactile and interactive domains. The company’s products include the multiple award-winning Panamap print map and Urbanware geospatial database products, all focusing around urban place. White holds 15 years experience in marketing strategy and product development. He has been published in academic journals and the business press.

Prior to founding Urban Mapping in 2003, White worked as a business consultant at and held various roles in business development and marketing. He also served as Adjunct Professor of Design and Management at Parsons School of Design in New York.

White received a BA from McGill University in Montreal, an MBA from Babson College and completed postgraduate studies in France.

Sessions

2:00pm Tuesday, 05/13/2008
Monetizing Maps & Mashups
Location: Salon A-F
Greg Sterling (Sterling Market Intelligence), Ian White (Urban Mapping, Inc), Walt Doyle (uLocate)
Geodata is expensive to acquire and used to be very hard to access. This has changed online and geodata is being spread across the web -- often at little cost to the smaller sites, but at great cost to the providers. These mashups and applications built around maps have proven enormously popular with developers and many users. Read more.
  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • EveryScape.com
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

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