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With over 12 years experience in innovating marketing technologies through three successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of wireless technologies for media properties and consumer brands. Named a BusinessWeek ‘M-Commerce Baron’ in 2006 and named one of AdAge’s top 20 marketers in their twenties in 2005, Nihal is currently CEO and co-founder of the location-sensitive mobile cityguide, “buzzd”. Prior to buzzd, Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal started his entrepreneurial career by founding Urbangroove, an online nightlife portal, in 1999. Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.