Tish Shute
Founder of Ugotrade, Ugotrade

Tish Shute is an entrepreneur, digital strategist, writer, and founder of Ugotrade – a leading blog focused on augmented reality, and the future of mobile social communications. Tish is the co-chair/co-founder of Augmented Reality Event – a landmark in an emerging industry. Tish is passionate about the role of mobile technology in a new era of collective engagement, consumer to consumer brokerages, collaborative consumption and tapping into our collective energies in totally new ways. Tish’s career in new media and technology began with entrepreneurship when she co-founded a company specializing in real time software for motion control, robotics, and special effects for film, television, theme parks and aerospace. She continues her interest in innovation and paradigm shifts as an entrepreneur, developer and writer focused on the uncharted territory of our augmented mobile social futures. Tish has a Ph.D (all but dissertation) in Anthropology, from the Program in Culture and Media, New York University where she pursued her interest in the uptake of new technology from a more academic POV.