For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at email@example.com
For media-related inquiries, contact Maureen Jennings at firstname.lastname@example.org
To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)
Have an idea for Where to share? email@example.com
View a complete list of Where 2.0 contacts
Google is today’s yellow pages, and more often than not, those looking for local business are turning to Google first. In this workshop, learn how Google determines local intent and personalizes results based on a searcher’s location and the evolution of locally focused search results. Gain actionable insights on how to rank well and connect with searchers who are looking for your business through web search, map search, mobile search, and more and how to leverage third-party and user-generated content, such as reviews, to stand out.
Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com
She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.