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Adventures in Mobile Social 2.0: Twelve Months of foursquare

Plenary
Location: Ballroom III - VI Audience level: Novice
Average rating: ***..
(3.78, 9 ratings)

Location-based services mashed-up with social networks are nothing new – we’ve been checking-in and finding our friends across a variety of services since 2005. What is new is what users expect to get in return. Whether it’s game mechanics, analytics, special offers, or open-access to their data via an API, users’ expectations are much higher this time around. This talk will review some of the things we’ve learned through a year’s worth of foursquare.com and our efforts to turn life into a game.

Photo of Dennis Crowley

Dennis Crowley

foursquare

Dennis Crowley is the Co-founder and CEO of foursquare. Previously, Dennis founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the “Top 35 Innovators Under 35” by MIT’s Technology Review magazine (2005) and has won the “Fast Money” bonus round in the TV game show Family Feud (2009). His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. He is currently an Adjunct Professor at NYU’s Interactive Telecommunications Program (ITP).

Dennis holds a master’s degree from New York University’s Interactive Telecommunications Program and a bachelor’s degree from the Newhouse School at Syracuse University.