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Visions of virtual goods, digital collectibles and pixelated tchotchkes are now inspiring hundreds of thousands of people to check in with their phone, sharing not only their location—but also their iconic souvenirs from around the globe—with friends. This discussion will stop at the unexpected intersection of locative services and social gaming where we’ll explore the incentives, social bragging rights, collectibility and other gamelike rewards that are motivating the masses to go out and discover the world around them.
Josh Williams is a Product Manager at Facebook where he focuses his energies Location and Events. Prior to Facebook, he was a co-founder and CEO at Gowalla, a pioneering location-based service that connected people with millions of places around the world. While currently living in San Francisco, Josh enjoys traveling with his wife Rachel and two effervescent daughters. In a future life, he’d like to be an accomplished woodworker.