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App Stores Suck

Jonathan Stark (Jonathan Stark Consulting)

Submitting (pun intended) to the App Store is for suckers.

Do you really want to:
  • Give up 30% of your profit?
  • Learn Objective-C?
  • Endure approval delays, rejections, and yanks?
  • Navigate labyrinthian code signing issues?
  • etc…

NO!

The cheapest, easiest, fastest way for developers to get in on the mobile gold rush is to build killer web apps. Web apps can now – today – access location data, utilize client-side SQL databases, and even run offline.

In addition to side-stepping the app store minefield, web apps run on more than 100 mobile handsets with zero modification.

And on desktops.

And on the iPad.

And on anything else in the future that has a reasonably modern web browser; which will likely include everything from sewing machines to cereal boxes in the next few years.

The App Store paradigm (Apple and others) is an out-dated business model based on scarcity, middlemen, and control. It is newspapers. It is travel agents. It is used car salesmen.

We’ve moved on. Don’t get suckered.

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Jonathan Stark

Jonathan Stark Consulting

Jonathan Stark is a mobile application consultant who the Wall Street Journal has called an expert on publishing desktop data to the web. He is the author of Building iPhone Apps with HTML, CSS, and JavaScript and Building Android Apps with HTML, CSS, and JavaScript, both of which are available from O’Reilly.

Follow Jonathan on Twitter: @jonathanstark.