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Submitting (pun intended) to the App Store is for suckers.Do you really want to:
The cheapest, easiest, fastest way for developers to get in on the mobile gold rush is to build killer web apps. Web apps can now – today – access location data, utilize client-side SQL databases, and even run offline.
In addition to side-stepping the app store minefield, web apps run on more than 100 mobile handsets with zero modification.
And on desktops.
And on the iPad.
And on anything else in the future that has a reasonably modern web browser; which will likely include everything from sewing machines to cereal boxes in the next few years.
The App Store paradigm (Apple and others) is an out-dated business model based on scarcity, middlemen, and control. It is newspapers. It is travel agents. It is used car salesmen.
We’ve moved on. Don’t get suckered.
Follow Jonathan on Twitter: @jonathanstark.