• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)

Where 2.0 Ideas

Have an idea for Where to share? where-idea@oreilly.com

Contact Us

View a complete list of Where 2.0 contacts

Tuesday, 03/30/2010

9:00am

Add to your personal schedule
Tuesday, 03/30/2010
General
Location: Ballroom III
Adam DuVander (ProgrammableWeb)
Average rating: ***..
(3.00, 1 rating)
You can easily add maps to your site using APIs from Google, Yahoo, Microsoft, or MapQuest. However, there are equally good options from the little guys. Learn about your many mapping options and go further with fun services for geocoding, reverse geocoding, and driving directions. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom IV
Raffi Krikorian (Twitter)
Average rating: ****.
(4.50, 4 ratings)
Twitter has launched a Geotagging API - we really wanted to enable users to not only talk about "What's happening?" but also "What's happening right here?" This talk will delve into how Twitter handles their geocontent including tool suggestions. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom V
Jay Webster (Quova)
Geotargeting advertising isn’t an expensive or complicated process; companies are making money using location now. Kerry Langstaff will explain how companies like Examiner, Continental Airlines, BBC and MLB increased conversion rates on Web content by geotargeting ads with location. The workshop will provide practical knowledge for those interested in leveraging location to improve profitability. Read more.
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Tuesday, 03/30/2010
Location: Ballroom VI
Mano Marks (Google, Inc. ), Ossama Alami (Google)
Average rating: ***..
(3.00, 3 ratings)
The Google Maps Data API allows you to programmatically upload your data to Google’s geo cloud storage. A Google Data API< the Maps Data API allows you to interact with it directly from your application. Since being released last year, we’ve added some great new functionality. And you're going to learn how to use it! Bring your laptop and your gmail account, and be ready to code. Read more.

10:15am

Tuesday, 03/30/2010
Location: 2nd Floor Foyer
Morning Break (20m)

10:35am

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Tuesday, 03/30/2010
General
Location: Ballroom III
Andrew Turner (GeoIQ), Adam DuVander (ProgrammableWeb)
Having leading-edge features and capabilities is great, but if you can’t get data into your system or users can't take their data out, then it’s a dead end. This workshop will cover popular formats (KML, GeoRSS/GeoJSON, GML, GPX, Shape Files), services (Google My Maps, GeoCommons, Map Warper), and interfaces that are emergent and upcoming in the Where2.0 space. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom IV
Derek Smith (SimpleGeo), Martin Lechner (Mobilizy)
Average rating: ***..
(3.20, 5 ratings)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This workshop will look at AR development on the iPhone and Android platforms. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom V
Mansour Raad (ESRI), Duane Nickull (Adobe Systems)
Having access to online maps is a start, but often you may need to include functionality that goes beyond simply displaying a map with points. The session will provide a fast-paced introduction to the essentials of how to create rich map-based Web applications using Adobe Flex with online services. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom VI
Greg Rose (NAVTEQ)
Attendees will get an overview of the location-based tools and APIs provided by the NAVTEQ Network for Developers and found at NN4D.com. This workshop will also explore why high-quality NAVTEQ data provides more value to the developer than other “Free” map data and allows developers to create the best location-based apps possible. Read more.

1:00pm

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Tuesday, 03/30/2010
General
Location: Ballroom III
Michael Malone (SimpleGeo)
Average rating: ****.
(4.00, 3 ratings)
This talk covers why GIS data is hard to scale in a normal RDBMS, what nonrelational stores exist out there, and some basic examples of how to do spatial queries within a nonrelational store. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom IV
Mano Marks (Google, Inc. )
Average rating: **...
(2.75, 4 ratings)
Building a map for a mobile environment is a challenging undertaking. You have to balance native APIs, browsers, bandwidth, and latency. This talk will be an overview of developing Google Maps applications on various mobile platforms, including Android, iPhone, and browser options. Participants who choose to follow along will have a working basic map at the end of the session. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom V
Vanessa Fox (Nine By Blue)
Average rating: *....
(1.00, 1 rating)
Now that search engines know where surfers are it's even more important to start thinking locally. Search Engine expert Vanessa Fox will talk through the latest trends in getting local customers to your site. Read more.
Tuesday, 03/30/2010
Location: Ballroom VI
Sponsored TBC

2:35pm

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Tuesday, 03/30/2010
General
Location: Ballroom III
Paul Ramsey (OpenGeo), Steven Citron-Pousty (Red Hat OpenShift)
Average rating: ***..
(3.00, 2 ratings)
You have seen all those cool mapping applications, both on the desktop and on the web, and now you want to make some of your own. This workshop will give you all the tools you need to build a complete GIS/Web mapping stack using a selection of free and open source tools. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom IV
Peter Skomoroch (Data Wrangling), Kevin Weil (Twitter, Inc.), Sean Gorman (FortiusOne)
Average rating: ****.
(4.00, 3 ratings)
This workshop will focus on uncovering patterns and generating actionable insights from large datasets using spatial analytics. We will explore combining open government data with other location based information sources like Twitter. Participants will be guided through examples that use Hadoop and Amazon EC2 for scalable processing of location data. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom V
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
Average rating: *****
(5.00, 1 rating)
This workshop will be an in-depth look at development and deployment of interactive digital cartography. Read more.
Tuesday, 03/30/2010
Location: Ballroom VI
Sponsored TBC

3:55pm

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Tuesday, 03/30/2010
General
Location: Ballroom III
Aidan Chopra (Google)
Average rating: ***..
(3.00, 2 ratings)
As the Geoweb marches ever onward, 3D geospatial information is becoming critical to the way places are understood online. Two factors are contributing to the uptick: the tools are getting easier and the demand for immersive visualization is going mainstream. Bring your laptop for a hands-on introduction to Google's geomodeling toolset, and learn to generate 3D data yourself. Read more.
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Tuesday, 03/30/2010
General
Location: Ballroom IV
Jonathan Stark (Jonathan Stark Consulting), Brian LeRoux (Nitobi Inc.)
Average rating: ****.
(4.00, 2 ratings)
Winner of the LaunchPad competition at Web 2.0 Expo in San Francisco, PhoneGap is an open source initiative for bringing native device capabilities to mobile browsers. In this session, you’ll learn how to use PhoneGap to easily build apps for iPhone, Android, Pre and Blackberry. Read more.
Add to your personal schedule
Tuesday, 03/30/2010
General
Location: Ballroom V
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
Average rating: ****.
(4.00, 1 rating)
This workshop will be an in-depth look at design of interactive digital cartography. This will teach you how to style the tiles and data you just deployed. Read more.
Tuesday, 03/30/2010
Location: Ballroom VI
Sponsored TBC

7:00pm

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Tuesday, 03/30/2010
Location: Ballroom III - VI
Average rating: ***..
(3.67, 3 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0. Read more.

7:30pm

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Tuesday, 03/30/2010
Location: Willow Glen I
OpenAerialMap is a project to collect and distribute freely available imagery. We have recently formed a steering committee, and started work on the next phase of work. Join us to plot and plan future courses. http://wiki.openaerialmap.org/OpenAerialMap_Future_Directions Read more.

8:00pm

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Tuesday, 03/30/2010
Location: Ballroom III - VI
Average rating: **...
(2.50, 2 ratings)
The NAVTEQ Global LBS Challenge Awards Ceremony will be held during Ignite. Be among the first to hear as NAVTEQ announces the winners for the North America region. Participants will be competing for a global prize pool of $10 million and growing by showcasing precommercial location-enabled apps using NAVTEQ map data & products. www.lbschallenge.com March 30 8:00pm-8:30pm Read more.

8:30pm

Add to your personal schedule
Tuesday, 03/30/2010
Location: Ballroom III - VI
Average rating: ***..
(3.33, 3 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0. Read more.
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Tuesday, 03/30/2010
Location: Evening BoFs
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own. Read more.

Wednesday, 03/31/2010

9:00am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Average rating: ****.
(4.00, 5 ratings)
When mapping first arrived on the web, it was all about driving directions. In the era of the mashup, we saw map tiles being used as canvas for a variety of websites devoted to data visualization and interaction. At Bing, we've been evolving to meet and accelerate the trajectory of these shifts, in the process enabling a broad sweep of new applications written by anyone, using data from anywhere. Read more.

9:20am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Chris Vein (City and County of San Francisco), Tim O'Reilly (O'Reilly Media, Inc.)
Average rating: **...
(2.33, 6 ratings)
San Francisco has led the way in releasing public data sets and working with citizens to generate more. Under CIO Chris Vein the city launched DataSF. Working with Stamen Design, SF has also started collecting data from its citizens via programs like Cycle Tracks. Chris and Tim will discuss how cities and application developers will benefit from open data and the future of programs like these. Read more.

9:40am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Martin Lefebure (Parrot)
Average rating: **...
(2.71, 7 ratings)
Gaming has moved quickly from off the couch to entirely new settings in recent years. Consumers are no longer are confined to where they can play and have a whole new world of possibilities when they can use real-world surroundings in a video game. Martin Lefebure will provide an overview of the development of the product, the technology and the possibilities for developers in this space. Read more.

9:55am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Tasso Roumeliotis (Wavemarket)
Average rating: **...
(2.67, 6 ratings)
Mr. Roumeliotis presents Veriplace, the leading cloud Location Aggregation Platform, which, by offering remote access to 100's of millions of smart phones and feature phones across Tier 1 carriers, enables an ecosystem of network-based location-enhanced services. SMS, IVR, web, and WAP, services-even Facebook widgets, can be location enabled with this cloud web service, the next generation of LBS. Read more.

10:00am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Michael Jones (Google)
Average rating: ***..
(3.80, 5 ratings)
Online maps, location-based services, local advertising, GPS technology, web mashups, personal navigation devices, and mobile telephones have extended the meaning of the word 'map' in new and important ways. Further changes now underway promise to eclipse even today's maps in impact. Michael will offer Google's view on both the surprises and opportunities that await us all. Read more.

11:00am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Tim O'Reilly (O'Reilly Media, Inc.), Michael Arrington (TechCrunch)
Average rating: *....
(1.83, 6 ratings)
The mobile and location industry is being flooded with new players and technologies. Mike and Tim will debate who should win and why they will. Read more.

11:25am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Othman Laraki (Twitter)
Average rating: ***..
(3.14, 7 ratings)
Twitter recently added location to its platform. Now users can update their locations with their tweets creating a new class of geodata for Twitter API developers. Othman will discuss the geo aspects of the platform. Read more.

11:40am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Average rating: ***..
(3.14, 7 ratings)
In this session, Michael Halbherr, Vice President, Social Location at Nokia, will discuss bridging the virtual and real world into a seamless and user-centric matrix of people, places, and live services. Read more.

11:55am

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Dennis Crowley (foursquare)
Average rating: ***..
(3.78, 9 ratings)
Location-based services mashed-up with social networks are nothing new - we've been checking-in and finding our friends across a variety of services since 2005. What is new is what users expect to get in return. This talk will review some of the things we've learned through a year's worth of foursquare.com and our efforts to turn life into a game. Read more.

12:10pm

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Wednesday, 03/31/2010
Location: Ballroom III - VI
Average rating: ***..
(3.25, 4 ratings)
One of the strengths of Where 2.0 is the startups—a new company that bursts onto the scene with an innovative and promising new technology or business model. Chosen Companies will have the opportunity to launch their new product onstage at Where 2.0, where entrepreneurs will debut their companies or launch new products. Read more.

2:00pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Mok Oh (Where Inc.)
Average rating: ****.
(4.00, 1 rating)
We discuss the past, present, and the future of 3D technologies -- e.g. Photosynth, Google Earth, panoramic imagery, photogrammetry -- specifically for the Where 2.0 audience. In this context, we ask the question: Is 3D really worth the pain? The goal of this talk is to provide an analysis of where 3D was, is, and will be headed specifically for the Where 2.0 audience. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Jason Grigsby (Cloud Four)
Average rating: **...
(2.00, 1 rating)
Awesome. You've got your location-aware iPhone app development plans ready to go. You're ready to start building your killer app when someone asks, "Hey, will it work on Droid?" Maybe you should look at web technology, but there are disadvantages there as well? What makes the most sense depends on what you are trying to accomplish and what device characteristics you need. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Danny Sullivan (Search Engine Land), Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc. ), Dylan Swift (Yelp)
Average rating: ***..
(3.25, 4 ratings)
Where’s local search heading? In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo. Read more.

2:15pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Jesper Andersen (Bloom Studios)
As a real estate search engine, Trulia encounters a great deal of geo-coded and locale specific data, not just about the properties themselves but also conditions and contexts guiding a home purchasing decision. We’ll discuss Trulia’s approach to Geodata and how we use it to derive economic meaning, and ultimately, value for users from this data that isn’t available from traditional sources. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Tony Jebara (Columbia University & Sense Networks)
Average rating: ****.
(4.00, 1 rating)
Networks and graphs have become essential for understanding the online world with applications ranging from the Web to FaceBook. Tony will discuss building such networks in the offline real world by using mobile location and communication data. Read more.

2:30pm

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Wednesday, 03/31/2010
Sponsored High Order Bit
Location: Ballroom III
Gary Gale (Nokia)
Average rating: ***..
(3.50, 2 ratings)
The Head is all mined out; established players jealously guard their business relationships and look forward to the next contract renewal. Everyone looks at the Long Tail as the new frontier. This talk looks at the business, social, and technological hurdles that are now being addressed or that still need to be overcome in order to reach the long-promised hyperlocal nirvana. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Patrick Meier (Ushahidi)
Average rating: ****.
(4.00, 2 ratings)
Secretary of State Clinton noted the unprecedented role of mobile technology in the disaster response when she highlighted how interactive maps and text messages were used to save lives in Haiti. This presentation will describe how Ushahidi's interactive Crisis Map of Haiti was combined with crowdsourcing and text messaging to enable two-way communication with disaster affected communities. Read more.

2:35pm

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Wednesday, 03/31/2010
Sponsored High Order Bit
Location: Ballroom V
Scott Hotes (WaveMarket, Inc.)
Average rating: ****.
(4.00, 1 rating)
Location is rapidly becoming ubiquitous. Making that happen means accessing location from carriers, mobile devices and consumer services, and doing it in a generalized, secure way that scales. We describe how this location ecosystem is developing, and the opportunities it provides for innovative application developers. Read more.

2:50pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Mattias Astrom (C3 Technologies)
Average rating: *****
(5.00, 1 rating)
Online users interact with an increasing amount of images from different sources. Imagine if you would combine these representations into an integrated photo realistic 3D world. We present new immersive fly-to-walk 3D user experiences and state of the art automatic 3D generation based on a combination of different image sources. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Mark Wallace (Second Life / Linden Lab)
Average rating: **...
(2.67, 3 ratings)
To get to the next iteration of our worlds - whether World 2.0 or Virtual World 2.0 - both Augmented Reality and online environments like Second Life face similar challenges: how to track, mark up, and create metadata layers that help make the world around us more useful and more fun. Here's my challenge to AR developers: Create meaning in the world by making it more like a video game. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Vanessa Fox (Nine By Blue)
How do search engines sort out what content to show for searchers in each country? How can you make sure you're effectively leveraging your global presence in search? Learn about how search engines operate globally, how searchers are different across the world, and how to ensure you're architecting your site and marketing it in a way that ensure you can connect with an international audience. Read more.

3:05pm

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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Mike Liebhold (Institute for the Future), Shailesh Nalawadi (Google), Carl Reed (OGC), Damon Hernandez (Web3D), Sophia Parafina (LDS)
Average rating: *....
(1.50, 4 ratings)
Convene and lead a panel on requirements and specifications for an open software stack for augmented reality, based on the assumption that AR is both a discrete medium, and it is the intersection of many media, including web, CAD, mapping, games, virtual worlds... Read more.

3:10pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Andre Parris (Bloomberg, LP)
Average rating: ****.
(4.50, 2 ratings)
Wall Street is the “Land of the Spreadsheet.” But what if Excel was challenged by the fastest interactive mapping platform on the planet as the analysis tool of choice? And what if the provider of that platform also happened to be a financial services company more legendary for its fixed income analytics? See what happens when Finance and Bing Maps with Silverlight collide. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Patrick Moore (Integral GIS, Inc.)
The Smart Grid would enable the delivery of the right information about energy, at the right time, to the right people. PJM Interconnection is currently employing geospatial technologies to choreograph system components and the expansion of the grid, identifying areas of congestion and computing the Location Marginal Pricing, as well as the planning and integration of renewable energy projects. Read more.

3:25pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Haris Kurtagic (SL-King), Geoff Zeiss (Autodesk, Inc.)
We present an open source project (www.geoREST.org) whose objective is web-searchable open government geodata and show how governments can easily publish their geospatial data in a web-searchable format such as HTML, JSON, and KML. GeoREST is also an open API that allows developers to embed open geodata access in their applications. Read more.

4:20pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Terrance Busch (Defense Intelligence Agency)
Average rating: ****.
(4.33, 3 ratings)
As a highly technically-aware government agency, the Defense Intelligence Agency has been developing enterprise-level geospatial tools for nearly twenty years. In this briefing, Terrance Busch will detail the experiences and lessons they have learned as they improve and work towards a more efficient geospatial enterprise. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Ryan Block (gdgt), Paul Cousineau (Palm), Jidesh Veeramachaneni (HTC), Scott Scheuber (Garmin International)
Average rating: **...
(2.00, 2 ratings)
Location awareness isn't only useful, it's becoming as crucial a feature in new devices as internet connectivity. This panel will explore the role of location in the vision and direction of key product creators, as well as the challenges and opportunities that lie in the future of tomorrow's even smarter location-aware devices. Read more.
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Wednesday, 03/31/2010
Mapping
Location: Ballroom V
Jennifer Pahlka (Code for America)
Governments at all levels are reaching out for technical assistance, but they don't always know how to ask for it. Jen Palhka is ready to share some tips for how to make sure you are speaking the same language. Read more.

4:35pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Kim Balassiano (USEPA)
Average rating: ****.
(4.00, 4 ratings)
The U.S. Environmental Protection Agency is on a mission to bring environmental awareness and information to the public. Come learn about the MyEnvironment platform and see why serving up information about land, air, and water quality is such a complex thing. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Keith Lee (Booyah)
The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies in the white-hot geo-location real world social gaming space. Read more.

4:50pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Beth Kolko (University of Washington)
Average rating: ****.
(4.00, 1 rating)
Crowd-sourced mapping holds promise for areas of the world where governments and businesses either can’t or won’t produce detailed maps of cities, countries, and commerce. This talk will address the ecosystem of hardware and software, usage patterns, design constraints, and government policy issues that impact the ability and desire of users to contribute content that can help fill in blank maps. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Lior Ron (Google, Inc. )
Average rating: **...
(2.83, 6 ratings)
Google Goggles is visual search for a mobile phone. Once you take a picture it is processed in Google's datacenters and compared to other images in their index. The app takes advantage of your location, advances in computer vision and your constant mobile connection. This talk will dive into how they made it happen and what the computer is actually "seeing". Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Philip Ashlock (OpenPlans)
Average rating: ***..
(3.00, 1 rating)
Municipalities can be part of an interoperable network using web services to enhance public services and civic engagement. Open311 is one case study where collaboration is leading to interoperability within the distributed model of local government. With this and the web as a reference, municipalities have an opportunity to offer site specific services using internationally consistent interfaces. Read more.

5:10pm

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Wednesday, 03/31/2010
Local
Location: Ballroom III
Elad Gil (Twitter), Othman Laraki (Twitter)
Average rating: ***..
(3.00, 3 ratings)
One category of requests we've been seeing is for the ability to perform complex reasoning over large datasets. For example, can you tell where the cougars and Yuppies live based on census data? Traditional methods of storing and querying data don't scale here. We will discuss how to design a system to make this possible. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
John Zelek (University of Waterloo)
Average rating: **...
(2.75, 4 ratings)
A smart mobile device (e.g., iphone) contains a camera, GPS, accelerometers that all can be used to define location including the camera. We exploit the camera to perform Visual SLAM (Simultaneous Localization & Mapping), object recognition and the computation of depth. The camera performs triangulation on landmarks to obtain geo position which is useful when the GPS data is not available. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
Eric Singley (Yelp)
The evolution of the local mobile experience is accelerating at a rate that has many jonesing for the next big thing. Eric Singley, Yelp's product manager for mobile and consumer facing web products, jumps into some of the design and engineering challenges Yelp has tackled as mobile rapidly redefines what local search is all about. Read more.

5:25pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Tom MacWright (Development Seed)
Average rating: ****.
(4.00, 1 rating)
Opening up data isn't an assurance that it will be used - or even seen. The other piece of the open data puzzle is to make it accessible, in a technical sense. This session will introduce ways to make data more technically accessible by hosting it in the cloud. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Robert Acker (Harman International)
Average rating: ***..
(3.33, 3 ratings)
Current Web and mobile-based search paradigms can’t be safely used while driving a car. However, knowledge of the driver's location and heading, the underlying road grid, standard contexts, preset preferences, and his or her behavioral patterns can all be used to translate content from Web publishers into a viable and safe driving search experience. Read more.
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Wednesday, 03/31/2010
Local
Location: Ballroom V
MG Siegler (TechCrunch), Ryan Sarver (Twitter), Josh Williams (Facebook), Dennis Crowley (foursquare), Sam Altman (Loopt), Mark Hendrickson (Worldly Developments)
Average rating: ***..
(3.00, 1 rating)
As more services integrate location elements, we're sending out a lot of geo-tagged data. But what does it say about us? More importantly, how can it help us in our daily lives? How can local businesses use it? Is there a cost/benefit ratio to sharing all this data? We'll discuss these issues. Read more.

5:40pm

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Wednesday, 03/31/2010
Mapping
Location: Ballroom III
Mikel Maron (OpenStreetMap)
Map Kibera will produce the first complete free and open map of Kibera. This November, motivated young local people will be trained to create maps using OpenStreetMap techniques. This includes surveying with GPS and digitization of satellite imagery and paper-based annotation with Walking Papers. Read more.
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Wednesday, 03/31/2010
Mobile
Location: Ballroom IV
Bruno Uzzan (Total Immersion)
Average rating: ****.
(4.67, 3 ratings)
Augmented reality is among the most engaging ways ever developed to interact with the consumer – to make the consumer part of the brand, the story, the overarching message. In order for AR to truly touch consumers, it’s vital to develop applications that make the most of what smartphones have to offer. Read more.

6:00pm

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Wednesday, 03/31/2010
Location: Ballroom I-II - Exhibit Hall
Average rating: **...
(2.50, 2 ratings)
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall and see from exhibitors and sponsors what location-aware technologies have to offer. Read more.

7:00pm

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Wednesday, 03/31/2010
Location: Willow Glen Rooms
Average rating: ***..
(3.00, 2 ratings)
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space. Read more.

7:30pm

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Wednesday, 03/31/2010
Location: Blossom Hill I
Moderated by: Matt MacGillivray
Twitter is filled with bursts of quick information, connected to locations and loosely to other tweets. Many tweets are also linked to places, photos, videos, itineraries, and other rich information but is hidden via a shortened link like foursquare, gowalla, loopt, owly and others. This session is intended to be an open discussion about an approach to unlocking data trapped inside Twitter. Read more.
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Wednesday, 03/31/2010
Location: Blossom Hill II
Moderated by: I will happily pass the moderator's duties over to someone else :)
Location-aware social is the year's trend. Their abundance of behavioral data though are rarely used to LBS's own or advertiser's profit. Everyone who wants to share experience on monetizing (mobile) LBS are welcome! Read more.
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Wednesday, 03/31/2010
Location: Blossom Hill III
Moderated by: Sally Applin
Privacy? Publicity? Orientation? What is the "where" experience for end users? Please join this BoF to discuss the User Experience of Geo-locative media. Read more.
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Wednesday, 03/31/2010
Location: Evening BoFs
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own. Read more.

8:30pm

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Wednesday, 03/31/2010
Location: Blossom Hill I
Moderated by: Eric Wolf
The data schema in crowd sourced geospatial data, like that in OpenStreetMap, has many interesting characteristics. By allowing for the infinite richness of local experience, the schema tends towards chaos. Can this chaos be tamed for controlled applications? At what cost or gain? Read more.
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Wednesday, 03/31/2010
Location: Blossom Hill II
This is the BoF for people building apps with open transportation data who want to compare notes and get globally organised. Read more.

Thursday, 04/01/2010

9:00am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Kati London (Area/Code)
Average rating: ***..
(3.40, 5 ratings)
It’s been ten years since the first geo-cache was placed. Since then, locative games have continued to change how we play, where we go, and what we think when we get there. As locative games mature and evolve, they are creating increasingly complex and engaging imaginary spaces in the real world. Read more.

9:15am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Walter Scott (DigitalGlobe)
Average rating: ****.
(4.40, 5 ratings)
In today’s always-on environment, speed and accuracy of information are more critical than ever before. DigitalGlobe’s founder and CTO, Dr. Walter Scott, will demonstrate how the current state-of-the-art in satellite imagery technology are filling that need, and changing the way we live and work by helping people create meaning out of what has proven to be so much more than mere pixels. Read more.

9:30am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Mark L. DeMulder (United States Geological Survey)
Average rating: ***..
(3.43, 7 ratings)
The National Map, one of the cornerstones of the United States Geological Survey’s National Geospatial Program, is a collaborative effort between the U.S. Geological Survey and other federal, state, and local partners to improve and deliver geospatial information for the nation. This presentation will describe its current status and provide an overview of the National Map products and services. Read more.

9:45am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Ted Morgan (Skyhook Wireless)
Average rating: ****.
(4.17, 6 ratings)
As the first generation of location-based apps are maturing, we are witnessing new uses of location from new categories of apps. Music, book, and news apps are beginning to include location features to bring social networks into their user experience and to increase the lifetime of their users. We will review some of these examples and discuss what this growth means. Read more.

10:00am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Josh Williams (Facebook)
Average rating: ***..
(3.62, 8 ratings)
Visions of virtual goods, digital collectibles and pixelated tchotchkes are inspiring people to check in with their phone, sharing not only their location, but also their souvenirs, with friends. This discussion will explore the incentives, social bragging rights, collectibility and other gamelike rewards that are motivating the masses to go out and discover the world around them. Read more.

10:15am

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Thursday, 04/01/2010
Event
Location: Exhibit Hall
Join participating sponsors, exhibitors, and Nelson Staffing agency as they present open positions from their respective companies. Read more.

11:00am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Average rating: ***..
(3.20, 5 ratings)
Content is at the core of any location-based service. But the challenge is capturing the data, much of which is either unstructured or doesn't exist online-yet. For the past 5 years Yelp has been growing its base of reviews to a massive repository of more than 8M reviews about local businesses. Its recent mobile app launches suggest that the company is in the sweet spot for LBS on mobile devices. Read more.

11:20am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Average rating: ****.
(4.00, 9 ratings)
GIS helps businesses and organizations leverage authoritative data and easily deliver it to decision makers in ways that are intuitive and fit into their existing decision making processes. GIS is used for asset/data management, planning and analysis, business operations, and situational awareness. Read more.

11:40am

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Thursday, 04/01/2010
Location: Ballroom III - VI
Deborah Estrin (Cornell NYC Tech)
Average rating: ***..
(3.88, 8 ratings)
Mobile smartphones can be easily programmed to automatically record GPS coordinates and accelerometer readings, creating geocoded, time-stamped, activity logs of our every day lives. In this talk Deborah will describe promising applications and suggest that it’s time to consider the technical and legal structures needed for individuals to retain control over their telling traces. Read more.

12:00pm

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Thursday, 04/01/2010
Location: Ballroom III - VI
Marc Naddell (NAVTEQ)
Average rating: *....
(1.67, 3 ratings)
App stores have changed the way developers get to market. Now the challenge becomes how does one get discovered and make money? Solutions that can effectively employ premium Location content, Traffic, and Location-Based Advertising have an advantage over the thousands that don’t. Read more.

12:05pm

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Thursday, 04/01/2010
Location: Ballroom III - VI
Dave Fetterman (Facebook)
Average rating: ***..
(3.25, 8 ratings)
Until recently there was a delta between the Web experience and content available to users based how they accessed the Web, from their desktop or a mobile device. n combination with the explosion of innovative mobile devices and operating systems, the social graph provides a platform that meets this need and delivers new ways for individuals to stay connected to their network. Read more.

12:15pm

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Thursday, 04/01/2010
Location: Ballroom III - VI
Jeffrey Johnson (Open Solutions Group), John Crowley (Harvard Humanitarian Initiative and STAR-TIDES), Schuyler Erle (SimpleGeo)
Average rating: ****.
(4.29, 7 ratings)
After the earthquake in Haiti, a community of crisis mappers started to prove what can be done when gifted minds channel their energies into a collective effort. This session will highlight the efforts of many individuals and will testify to the lessons derived from their efforts. Read more.

2:00pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Ian White (Urban Mapping, Inc), Steve Coast (OpenStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordnance Survey), Di-Ann Eisnor (Platial) Moderated by: Ian White
Average rating: ****.
(4.33, 3 ratings)
Over the past 20 years, a highly accurate and attribute-laden base map has been developed at enormous cost. While commercial map providers offer the gold standard, the game is changing-'good enough' is beginning to enter the equation. Come join us at this sure to be highly engaging panel that will dive into uncharted territory to find the answers and surface the controversy. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Kevin Hoyt (Adobe Systems, Inc.)
Average rating: ***..
(3.25, 4 ratings)
With a dash of electronics hardware know-how and some web development skills you can begin building your own custom real-time tracking solution. In this session you will be presented with one possible approach using technologies such as the Arduino prototyping platform and the Adobe Flash Collaboration Service. Ideas for other custom solutions will also be presented. Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Greg Sterling (Search Engine Land), Don Weigel (deCarta), Blair Swedeen (Placecast), Bardia Dejban (Citysearch.com), Surojit Chatterjee (Google), Dan Gilmartin (WHERE)
Average rating: *****
(5.00, 1 rating)
With Google and Apple buying major mobile ad networks just in the last couple of months, mobile advertising is finally on everyone's radar. Panelists will discuss the range of technical, data, and business-related hurdles that remain, as well as whether and how they might be overcome. Read more.

2:20pm

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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Danny Moon (UpNext), Raj Advani (UpNext)
Average rating: ***..
(3.67, 3 ratings)
Currently, most mobile applications utilize web optimized tile-based mapping systems. But it there a better solution that takes into account the unique issues facing mobile devices such as loss of connectivity, screen size and touch interfaces. This session will examine new mapping platforms that are optimized for mobile devices. Read more.

2:35pm

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Thursday, 04/01/2010
Sponsored High Order Bit
Location: Ballroom III
Ward Cunningham (Cunningham & Cunningham, Inc.)
Join Ward Cunningham, inventor of the wiki and chairman of the ZoomAtlas Technical Advisory Board, as he discusses how the wiki is shaping geo-social networking Web site ZoomAtlas, a photo-realistic geo-social wiki-mapping site that combines the technology of interactive maps with social networking to connect its users with people and places from their past and present. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Matt Galligan (SimpleGeo)
Average rating: ****.
(4.33, 3 ratings)
Cloud services have emerged as the quickest and easiest way to include lots of groundbreaking new features to apps. From location to social to data-swapping, learn about the exciting things going on in cloud infrastructure that can improve your app. Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Stephen Hood (BlockChalk)
Geolocal services are finally making inroads among users thanks to social motivators like the "checkin". But what lies ahead? What will it take to grow beyond the early adopters and truly reach the masses? Stephen Hood, co-founder of BlockChalk, will explore some directions in which geo might evolve to become more relevant and attractive to mainstream users. Read more.

2:50pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Raj Singh (Open Geospatial Consortium)
Average rating: **...
(2.50, 2 ratings)
A call to action on collaborative climate research. OGC member organizations are working to advance data sharing, and eventually collaborative, distributed modeling (cloud computing, anyone?) in the area of climate research. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Bess Ho (Archimedes Ventures)
Average rating: **...
(2.80, 5 ratings)
One-Girl-Shop UI Architect & Developer is going to explain how GEO works in both iPhone & Android via her eyes in building her iPhone Apps based on Star Trek theme "Sound Tricorder" & Doctor Tricorder". Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Rob Cross (Trulia)
Searching for a home has evolved from the newspaper to the laptop to your mobile device. Looking for open houses while out for a walk is a 100 year old tradition and now that process is easier than ever thanks to location based mobile devices. Read more.

3:05pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Jeffrey Warren (Grassroots Mapping)
Average rating: *****
(5.00, 4 ratings)
Grassroots Mapping (grassrootsmapping.org) is a series of participatory mapping projects involving communities in cartographic dispute. In this talk, Jeffrey will review the January projects in Lima, Peru and discuss the ongoing work of activist and community-based grassroots mappers around the world. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Tish Shute (Ugotrade), Jeremy Hight (Mission College, CA), Joe Lamantia (Oracle Endeca), Sophia Parafina (LDS), anselm hook (Meedan)
Average rating: **...
(2.00, 3 ratings)
This panel will discuss shared augmented realities, considering some of the essential possibilities and challenges inherent in this new class of social augmented experiences. The format is presentation and discussion of a small set of scenarios (defined in advance, with audience input) describing likely future forms of shared augmented realities at differing scales of social engagement. Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Amy Dalton (Topix)
The latest research from the Pew Internet & American Life Project reports news consumption is at an all time high - and is becoming more "portable, personalized and participatory." Topix senior director of marketing Amy Dalton will provide an data-packed "state of the local state." Read more.

3:15pm

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Thursday, 04/01/2010
Local
Location: Ballroom V
Ben Cerveny (Stamen Design)
Average rating: ****.
(4.50, 2 ratings)
VURB is a European framework for policy and design research concerning urban computational systems. The VURB foundation, based in Amsterdam, provides direction and resources to a portfolio of projects investigating how our cultures might come to use networked digital resources to change the way we understand, build, and inhabit cities. Read more.

3:20pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Sean Askay (Google, Inc.)
Average rating: ****.
(4.25, 4 ratings)
Google Earth serves as a powerful platform for visualizing dense spatio-temporal datasets, as demonstrated by published and forthcoming KML projects presented during this talk. In particular, Map the Fallen (published on Memorial Day 2009) is a visualization of the 5500+ US and international soldiers that have died in Iraq and Afghanistan since 2001. Read more.

4:20pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Jon Voss (LookBackMaps), Barbara Hui (UCLA/UCHRI)
Average rating: ****.
(4.00, 1 rating)
Old stuff can be sexy too! An overview of various efforts to geotag publicly available historical photos, organize them in a useful fashion, and keep them free and accessible to machines and humans. Includes demonstration of web and mobile applications bringing history to life on the map. We consider noncommercial models to promote mapping within historical and cultural preservation. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
John McKerrell (MapMe.At)
Average rating: ***..
(3.67, 3 ratings)
John McKerrell has been tracking his location for nearly three years. He's going to tell you about the reasons why he's been doing this, the methods he's been using and show you some of the places he's been to together with some of the facts he's been able to work out from his stored location data. Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Scott Dunlap (NearbyNow, Inc.)
Average rating: *****
(5.00, 1 rating)
New shopping apps combining mobile local search with smart phone geolocation technology are creating a powerful link between brands and shoppers. Using examples of retail-based iPhone apps developed with top-tier magazine publishers, this presentation will show how marketers can deliver “on the way” ads and localized, time-based coupons to pre-qualified mobile shoppers. Read more.

4:35pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Ben Lewis (Harvard University)
The colonial powers have been mapping Africa and the rest of the world for hundreds of years, but this valuable public spatial material is not accessible. Meanwhile our favorite Web 2.0 mapping tools lack historical depth. We will present the AfricaMap project as a start toward a solution and will describe a plan to enable map collections around the world to inexpensively publish spatially. Read more.
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Thursday, 04/01/2010
Mobile
Location: Ballroom IV
Pete Tenereillo (Trapster.com), Trent Cross (California Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCommunication Systems)
Average rating: ****.
(4.00, 2 ratings)
The most controversial issue regarding mobile location-based services is their use on mobile phones in cars. In this panel, Pete Tenereillo, CEO of Trapster will bring together officials and product manufacturers to talk about some of the efforts, both on the legal side and the technology side, to make things safer and to debate what should be done. Read more.
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Thursday, 04/01/2010
Local
Location: Ballroom V
Kris Wagner (Backpacker, Bicycling, and Mountain Bike magazines)
Average rating: ****.
(4.00, 1 rating)
See how Backpacker has effectively executed several Where 2.0 strategies when others are just talking about them, and at a time when media is at an epidemic downturn. Their answers to Where have helped redefine their business, made it stronger, and more relevant to a more dynamic audience. Read more.

4:50pm

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Thursday, 04/01/2010
Mapping
Location: Ballroom III
Doug McCune (SpatialKey & Universal Mind)
In this session, attendees will learn how Dr. Clionadh Raleigh, a researcher with the International Peace Research Institute, and her Armed Conflict Location and Event Data Project team created a better understanding of conflicts in developing countries by analyzing the relationships between combatants, social groups, economies and natural phenomena using web-based location-intelligence software. Read more.
Thursday, 04/01/2010
Location: Ballroom V
TBC