BEGIN:VCALENDAR
X-WR-CALNAME:Where 2.0 Conference 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T101500
DTSTART;TZID=US/Pacific:20100330T090000
DTSTAMP:20100406T190124
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11001
UID:http://conferences.oreilly.com/where--s2010-03-30-09:00--11001
SUMMARY:Map Scripting with Google, Yahoo, and Bing
DESCRIPTION:Presented by Adam DuVander (ProgrammableWeb). You can easily
  add maps to your site using APIs from Google, Yahoo, Microsoft, or MapQ
 uest. However, there are equally good options from the little guys. Lear
 n about your many mapping options and go further with fun services for g
 eocoding, reverse geocoding, and driving directions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T115000
DTSTART;TZID=US/Pacific:20100330T103500
DTSTAMP:20100128T013349
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/12389
UID:http://conferences.oreilly.com/where--s2010-03-30-10:35--12389
SUMMARY:Data and Formats for Your Maps
DESCRIPTION:Presented by Andrew Turner (GeoIQ), Adam DuVander (Programma
 bleWeb). Having leading-edge features and capabilities is great, but if 
 you can’t get data into your system or users can't take their data out, 
 then it’s a dead end. This workshop will cover popular formats (KML, Geo
 RSS/GeoJSON, GML, GPX, Shape Files), services (Google My Maps, GeoCommon
 s, Map Warper), and interfaces that are emergent and upcoming in the Whe
 re2.0 space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T141500
DTSTART;TZID=US/Pacific:20100330T130000
DTSTAMP:20100406T190226
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/12339
UID:http://conferences.oreilly.com/where--s2010-03-30-13:00--12339
SUMMARY:Scaling GIS Data in Nonrelational Data Stores
DESCRIPTION:Presented by Michael Malone (SimpleGeo). This talk covers wh
 y GIS data is hard to scale in a normal RDBMS, what nonrelational stores
  exist out there, and some basic examples of how to do spatial queries w
 ithin a nonrelational store.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T154500
DTSTART;TZID=US/Pacific:20100330T143500
DTSTAMP:20100407T220925
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/12356
UID:http://conferences.oreilly.com/where--s2010-03-30-14:35--12356
SUMMARY:Open Geostack
DESCRIPTION:Presented by Paul Ramsey (OpenGeo), Steven Citron-Pousty (Re
 d Hat OpenShift). You have seen all those cool mapping applications, bot
 h on the desktop and on the web, and now you want to make some of your o
 wn.  This workshop will give you all the tools you need to build a compl
 ete GIS/Web mapping stack using a selection of free and open source tool
 s.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T170500
DTSTART;TZID=US/Pacific:20100330T155500
DTSTAMP:20100407T220936
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11306
UID:http://conferences.oreilly.com/where--s2010-03-30-15:55--11306
SUMMARY:Adding a Third Dimension to the Geoweb
DESCRIPTION:Presented by Aidan Chopra (Google). As the Geoweb marches ev
 er onward, 3D geospatial information is becoming critical to the way pla
 ces are understood online. Two factors are contributing to the uptick: t
 he tools are getting easier and the demand for immersive visualization i
 s going mainstream. Bring your laptop for a hands-on introduction to Goo
 gle's geomodeling toolset, and learn to generate 3D data yourself.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T141500
DTSTART;TZID=US/Pacific:20100331T140000
DTSTAMP:20100407T221224
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11150
UID:http://conferences.oreilly.com/where--s2010-03-31-14:00--11150
SUMMARY:Is 3D Really Worth It?
DESCRIPTION:Presented by Mok Oh (Where Inc.). We discuss the past, prese
 nt, and the future of 3D technologies -- e.g. Photosynth, Google Earth, 
 panoramic imagery, photogrammetry -- specifically for the Where 2.0 audi
 ence.  In this context, we ask the question:  Is 3D really worth the pai
 n?  The goal of this talk is to provide an analysis of where 3D was, is,
  and will be headed specifically for the Where 2.0 audience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T151000
DTSTART;TZID=US/Pacific:20100331T145000
DTSTAMP:20100407T221331
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14691
UID:http://conferences.oreilly.com/where--s2010-03-31-14:50--14691
SUMMARY:The World in 3D: Seamless 3D Models from Aerial and Street View 
 Images
DESCRIPTION:Presented by Mattias Astrom (C3 Technologies). Online users 
 interact with an increasing amount of images from different sources. Ima
 gine if you would combine these representations into an integrated photo
  realistic 3D world. We present new immersive fly-to-walk 3D user experi
 ences and state of the art automatic 3D generation based on a combinatio
 n of different image sources.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T152500
DTSTART;TZID=US/Pacific:20100331T151000
DTSTAMP:20100416T005829
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11582
UID:http://conferences.oreilly.com/where--s2010-03-31-15:10--11582
SUMMARY:Why Wall Street Is Learning to Love Interactive Mapping
DESCRIPTION:Presented by Andre  Parris (Bloomberg, LP). Wall Street is t
 he “Land of the Spreadsheet.”  But what if Excel was challenged by the f
 astest interactive mapping platform on the planet as the analysis tool o
 f choice?  And what if the provider of that platform also happened to be
  a financial services company more legendary for its fixed income analyt
 ics?  See what happens when Finance and Bing Maps with Silverlight colli
 de.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T153500
DTSTART;TZID=US/Pacific:20100331T152500
DTSTAMP:20100316T213848
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11127
UID:http://conferences.oreilly.com/where--s2010-03-31-15:25--11127
SUMMARY:GeoREST Provides Open, Searchable Access to Government Geodata
DESCRIPTION:Presented by Haris Kurtagic (SL-King), Geoff Zeiss (Autodesk
 , Inc.). We present an open source project (www.geoREST.org) whose objec
 tive is web-searchable open government geodata and show how governments 
 can easily publish their geospatial data in a web-searchable format such
  as HTML, JSON, and KML. GeoREST is also an open API that allows develop
 ers to embed open geodata access in their applications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T180000
DTSTART;TZID=US/Pacific:20100331T174000
DTSTAMP:20100203T233836
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11009
UID:http://conferences.oreilly.com/where--s2010-03-31-17:40--11009
SUMMARY:Map Kibera
DESCRIPTION:Presented by Mikel Maron (OpenStreetMap). Map Kibera will pr
 oduce the first complete free and open map of Kibera. This November, mot
 ivated young local people will be trained to create maps using OpenStree
 tMap techniques. This includes surveying with GPS and digitization of sa
 tellite imagery and paper-based annotation with Walking Papers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T143500
DTSTART;TZID=US/Pacific:20100401T140000
DTSTAMP:20100407T221831
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/12725
UID:http://conferences.oreilly.com/where--s2010-04-01-14:00--12725
SUMMARY:Base Map 2.0
DESCRIPTION:Presented by Ian White (Urban Mapping, Inc), Steve Coast (Op
 enStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordn
 ance Survey), Di-Ann Eisnor (Platial). Over the past 20 years, a highly 
 accurate and attribute-laden base map has been developed at enormous cos
 t.  While commercial map providers offer the gold standard, the game is 
 changing-'good enough' is beginning to enter the equation. Come join us 
 at this sure to be highly engaging panel that will dive into uncharted t
 erritory to find the answers and surface the controversy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T150500
DTSTART;TZID=US/Pacific:20100401T145000
DTSTAMP:20100406T185829
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11163
UID:http://conferences.oreilly.com/where--s2010-04-01-14:50--11163
SUMMARY:Shedding Light on Climate Change
DESCRIPTION:Presented by Raj Singh (Open Geospatial Consortium). A call 
 to action on collaborative climate research. OGC member organizations ar
 e working to advance data sharing, and eventually collaborative, distrib
 uted modeling (cloud computing, anyone?) in the area of climate research
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T153500
DTSTART;TZID=US/Pacific:20100401T152000
DTSTAMP:20100406T181132
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11048
UID:http://conferences.oreilly.com/where--s2010-04-01-15:20--11048
SUMMARY:Visualizing Spatio-temporal War Casualty Data in Google Earth
DESCRIPTION:Presented by Sean Askay (Google, Inc.). Google Earth serves 
 as a powerful platform for visualizing dense spatio-temporal datasets, a
 s demonstrated by published and forthcoming KML projects presented durin
 g this talk. In particular, Map the Fallen (published on Memorial Day 20
 09) is a visualization of the 5500+ US and international soldiers that h
 ave died in Iraq and Afghanistan since 2001.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T163500
DTSTART;TZID=US/Pacific:20100401T162000
DTSTAMP:20100401T234407
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11148
UID:http://conferences.oreilly.com/where--s2010-04-01-16:20--11148
SUMMARY:Mapping Historical Photographs for the Common Good
DESCRIPTION:Presented by Jon Voss (LookBackMaps), Barbara Hui (UCLA/UCHR
 I). Old stuff can be sexy too!  An overview of various efforts to geotag
  publicly available historical photos, organize them in a useful fashion
 , and keep them free and accessible to machines and humans.  Includes de
 monstration of web and mobile applications bringing history to life on t
 he map.  We consider noncommercial models to promote mapping within hist
 orical and cultural preservation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T163500
DTSTART;TZID=US/Pacific:20100331T162000
DTSTAMP:20100407T221417
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14242
UID:http://conferences.oreilly.com/where--s2010-03-31-16:20--14242
SUMMARY:Clouds, Crowds, and Shrouds:  How One Government Agency Seeks to
  Change the Way It Spatially Enables Its Information
DESCRIPTION:Presented by Terrance Busch (Defense Intelligence Agency). A
 s a highly technically-aware government agency, the Defense Intelligence
  Agency has been developing enterprise-level geospatial tools for nearly
  twenty years.  In this briefing, Terrance Busch will detail the experie
 nces and lessons they have learned as they improve and work towards a mo
 re efficient geospatial enterprise.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T144500
DTSTART;TZID=US/Pacific:20100331T143000
DTSTAMP:20100407T143116
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/13234
UID:http://conferences.oreilly.com/where--s2010-03-31-14:30--13234
SUMMARY:Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
DESCRIPTION:Presented by Gary  Gale (Nokia). The Head is all mined out; 
 established players jealously guard their business relationships and loo
 k forward to the next contract renewal.  Everyone looks at the Long Tail
  as the new frontier. This talk looks at the business, social, and techn
 ological hurdles that are now being addressed or that still need to be o
 vercome in order to reach the long-promised hyperlocal nirvana.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T170500
DTSTART;TZID=US/Pacific:20100331T165000
DTSTAMP:20100401T234313
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14348
UID:http://conferences.oreilly.com/where--s2010-03-31-16:50--14348
SUMMARY:Design and Policy Challenges to Mapping in the Developing World
DESCRIPTION:Presented by Beth Kolko (University of Washington). Crowd-so
 urced mapping holds promise for areas of the world where governments and
  businesses either can’t or won’t produce detailed maps of cities, count
 ries, and commerce. This talk will address the ecosystem of hardware and
  software, usage patterns, design constraints, and government policy iss
 ues that impact the ability and desire of users to contribute content th
 at can help fill in blank maps.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T165000
DTSTART;TZID=US/Pacific:20100331T163500
DTSTAMP:20100407T221511
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11109
UID:http://conferences.oreilly.com/where--s2010-03-31-16:35--11109
SUMMARY:Complexities in Bringing Home Environmental Awareness
DESCRIPTION:Presented by Kim Balassiano (USEPA). The U.S. Environmental 
 Protection Agency is on a mission to bring environmental awareness and i
 nformation to the public.  Come learn about the MyEnvironment platform a
 nd see why serving up information about land, air, and water quality is 
 such a complex thing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T172500
DTSTART;TZID=US/Pacific:20100331T171000
DTSTAMP:20100406T185618
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14108
UID:http://conferences.oreilly.com/where--s2010-03-31-17:10--14108
SUMMARY:Yuppies, Cougars, and Tweeps - OH MY!  Uses and Abuses of Large 
 Geo-based Datasets to Create Awesome User Experiences
DESCRIPTION:Presented by Elad Gil (Twitter), Othman Laraki (Twitter). On
 e category of requests we've been seeing is for the ability to perform c
 omplex reasoning over large datasets. For example, can you tell where th
 e cougars and Yuppies live based on census data?  Traditional methods of
  storing and querying data don't scale here. We will discuss how to desi
 gn a system to make this possible.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T144500
DTSTART;TZID=US/Pacific:20100401T143500
DTSTAMP:20100401T164224
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14258
UID:http://conferences.oreilly.com/where--s2010-04-01-14:35--14258
SUMMARY:Social Wiki Atlas
DESCRIPTION:Presented by Ward Cunningham (Cunningham & Cunningham, Inc.)
 . Join Ward Cunningham, inventor of the wiki and chairman of the ZoomAtl
 as Technical Advisory Board, as he discusses how the wiki is shaping geo
 -social networking Web site ZoomAtlas, a photo-realistic geo-social wiki
 -mapping site that combines the technology of interactive maps with soci
 al networking to connect its users with people and places from their pas
 t and present.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T152000
DTSTART;TZID=US/Pacific:20100401T150500
DTSTAMP:20100510T233711
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/14305
UID:http://conferences.oreilly.com/where--s2010-04-01-15:05--14305
SUMMARY:Community-based Grassroots Mapping with Balloons and Kites in Li
 ma, Peru
DESCRIPTION:Presented by Jeffrey Warren (Grassroots Mapping). Grassroots
  Mapping (grassrootsmapping.org) is a series of participatory mapping pr
 ojects involving communities in cartographic dispute. In this talk, Jeff
 rey will review the January projects in Lima, Peru and discuss the ongoi
 ng work of activist and community-based grassroots mappers around the wo
 rld.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T165000
DTSTART;TZID=US/Pacific:20100401T163500
DTSTAMP:20100219T221646
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11130
UID:http://conferences.oreilly.com/where--s2010-04-01-16:35--11130
SUMMARY:AfricaMap: Making the Past Useful
DESCRIPTION:Presented by Ben Lewis (Harvard University). The colonial po
 wers have been mapping Africa and the rest of the world for hundreds of 
 years, but this valuable public spatial material is not accessible.  Mea
 nwhile our favorite Web 2.0 mapping tools lack historical depth. We will
  present the AfricaMap project as a start toward a solution and will des
 cribe a plan to enable map collections around the world to inexpensively
  publish spatially.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T170500
DTSTART;TZID=US/Pacific:20100401T165000
DTSTAMP:20100219T221653
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11137
UID:http://conferences.oreilly.com/where--s2010-04-01-16:50--11137
SUMMARY:Crisis Mapping
DESCRIPTION:Presented by Doug McCune (SpatialKey & Universal Mind). In t
 his session, attendees will learn how Dr. Clionadh Raleigh, a researcher
  with the International Peace Research Institute, and her Armed Conflict
  Location and Event Data Project team created a better understanding of 
 conflicts in developing countries by analyzing the relationships between
  combatants, social groups, economies and natural phenomena using web-ba
 sed location-intelligence software.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T174000
DTSTART;TZID=US/Pacific:20100331T172500
DTSTAMP:20100401T234326
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11153
UID:http://conferences.oreilly.com/where--s2010-03-31-17:25--11153
SUMMARY:Open Data Is Also About Accessibility: Hosting Government and NG
 O Data in Amazon’s Cloud
DESCRIPTION:Presented by Tom MacWright (Development Seed). Opening up da
 ta isn't an assurance that it will be used - or even seen. The other pie
 ce of the open data puzzle is to make it accessible, in a technical sens
 e. This session will introduce ways to make data more technically access
 ible by hosting it in the cloud.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T143000
DTSTART;TZID=US/Pacific:20100331T141500
DTSTAMP:20100316T220842
LOCATION:Ballroom III
URL:http://whereconf.com/where2010/public/schedule/detail/11989
UID:http://conferences.oreilly.com/where--s2010-03-31-14:15--11989
SUMMARY:Location Isn’t Everything: Embedding Meaning in Your Geodata
DESCRIPTION:Presented by Jesper Andersen (Bloom Studios). As a real esta
 te search engine, Trulia encounters a great deal of geo-coded and locale
  specific data, not just about the properties themselves but also condit
 ions and contexts guiding a home purchasing decision.  We’ll discuss Tru
 lia’s approach to Geodata and how we use it to derive economic meaning, 
 and ultimately, value for users from this data that isn’t available from
  traditional sources.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T101500
DTSTART;TZID=US/Pacific:20100330T090000
DTSTAMP:20100408T050712
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/12398
UID:http://conferences.oreilly.com/where--s2010-03-30-09:00--12398
SUMMARY:Handling Real-time Geostreams
DESCRIPTION:Presented by Raffi Krikorian (Twitter). Twitter has launched
  a Geotagging API - we really wanted to enable users to not only talk ab
 out "What's happening?" but also "What's happening right here?"   This t
 alk will delve into how Twitter handles their geocontent including tool 
 suggestions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T115000
DTSTART;TZID=US/Pacific:20100330T103500
DTSTAMP:20100407T220851
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/12362
UID:http://conferences.oreilly.com/where--s2010-03-30-10:35--12362
SUMMARY:Building Augmented Reality Environments
DESCRIPTION:Presented by Derek Smith (SimpleGeo), Martin Lechner (Mobili
 zy). Having a compass and camera built into smart phones opens up possib
 ilities for augmented reality (AR). Programmers now know more than just 
 location; by also knowing which direction the phone is facing, you can o
 verlay objects on users’ view of the world. This workshop will look at A
 R development on the iPhone and Android platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T141500
DTSTART;TZID=US/Pacific:20100330T130000
DTSTAMP:20100407T220902
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11038
UID:http://conferences.oreilly.com/where--s2010-03-30-13:00--11038
SUMMARY:Going Mobile with Google Geo APIs
DESCRIPTION:Presented by Mano Marks (Google, Inc. ). Building a map for 
 a mobile environment is a challenging undertaking. You have to balance n
 ative APIs, browsers, bandwidth, and latency. This talk will be an overv
 iew of developing Google Maps applications on various mobile platforms, 
 including Android, iPhone, and browser options. Participants who choose 
 to follow along will have a working basic map at the end of the session.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T154500
DTSTART;TZID=US/Pacific:20100330T143500
DTSTAMP:20100406T190241
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/12400
UID:http://conferences.oreilly.com/where--s2010-03-30-14:35--12400
SUMMARY:Spatial Analytics Workshop
DESCRIPTION:Presented by Peter Skomoroch (LinkedIn), Kevin Weil (Twitter
 , Inc.), Sean Gorman (FortiusOne).  This workshop will focus on uncoveri
 ng patterns and generating actionable insights from large datasets using
  spatial analytics.  We will explore combining open government data with
  other location based information sources like Twitter.  Participants wi
 ll be guided through examples that use Hadoop and Amazon EC2 for scalabl
 e processing of location data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T170500
DTSTART;TZID=US/Pacific:20100330T155500
DTSTAMP:20100407T130053
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/12355
UID:http://conferences.oreilly.com/where--s2010-03-30-15:55--12355
SUMMARY:Cross-Platform Mobile Development with PhoneGap
DESCRIPTION:Presented by Jonathan Stark (Jonathan Stark Consulting), Bri
 an LeRoux (Nitobi Inc.). Winner of the LaunchPad competition at Web 2.0 
 Expo in San Francisco, PhoneGap is an open source initiative for bringin
 g native device capabilities to mobile browsers.  In this session, you’l
 l learn how to use PhoneGap to easily build apps for iPhone, Android, Pr
 e and Blackberry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T150500
DTSTART;TZID=US/Pacific:20100331T145000
DTSTAMP:20100407T143245
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/14275
UID:http://conferences.oreilly.com/where--s2010-03-31-14:50--14275
SUMMARY:World 2.0: A Massively Multiplayer Augmented Reality Experience
DESCRIPTION:Presented by Mark Wallace (Second Life / Linden Lab). To get
  to the next iteration of our worlds - whether World 2.0 or Virtual Worl
 d 2.0 - both Augmented Reality and online environments like Second Life 
 face similar challenges: how to track, mark up, and create metadata laye
 rs that help make the world around us more useful and more fun. Here's m
 y challenge to AR developers: Create meaning in the world by making it m
 ore like a video game.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T153500
DTSTART;TZID=US/Pacific:20100331T150500
DTSTAMP:20100407T143313
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11096
UID:http://conferences.oreilly.com/where--s2010-03-31-15:05--11096
SUMMARY:Truly Open Augmented Reality
DESCRIPTION:Presented by Mike Liebhold (Institute for the Future), Shail
 esh Nalawadi (Google), Carl  Reed (OGC), Damon Hernandez (Web3D), Sophia
  Parafina (LDS). Convene and lead a panel on requirements and specificat
 ions for an open software stack for augmented reality, based on the assu
 mption that AR is both a discrete medium, and it is the intersection of 
 many media, including web, CAD, mapping, games, virtual worlds...
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T165000
DTSTART;TZID=US/Pacific:20100331T162000
DTSTAMP:20100407T221454
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/12845
UID:http://conferences.oreilly.com/where--s2010-03-31-16:20--12845
SUMMARY:Location Gadgets & Hardware
DESCRIPTION:Presented by Ryan Block (gdgt), Paul Cousineau (Palm), Jides
 h Veeramachaneni (HTC), Scott Scheuber (Garmin International). Location 
 awareness isn't only useful, it's becoming as crucial a feature in new d
 evices as internet connectivity. This panel will explore the role of loc
 ation in the vision and direction of key product creators, as well as th
 e challenges and opportunities that lie in the future of tomorrow's even
  smarter location-aware devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T170500
DTSTART;TZID=US/Pacific:20100331T165000
DTSTAMP:20100804T194756
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/14123
UID:http://conferences.oreilly.com/where--s2010-03-31-16:50--14123
SUMMARY:Looking Into Google Goggles
DESCRIPTION:Presented by Lior Ron (Google, Inc. ). Google Goggles is vis
 ual search for a mobile phone. Once you take a picture it is processed i
 n Google's datacenters and compared to other images in their index. The 
 app takes advantage of your location, advances in computer vision and yo
 ur constant mobile connection. This talk will dive into how they made it
  happen and what the computer is actually "seeing".
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T180000
DTSTART;TZID=US/Pacific:20100331T174000
DTSTAMP:20100407T143614
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11143
UID:http://conferences.oreilly.com/where--s2010-03-31-17:40--11143
SUMMARY:Where in the World Is Augmented Reality?
DESCRIPTION:Presented by Bruno Uzzan (Total Immersion). Augmented realit
 y is among the most engaging ways ever developed to interact with the co
 nsumer – to make the consumer part of the brand, the story, the overarch
 ing message.  In order for AR to truly touch consumers, it’s vital to de
 velop applications that make the most of what smartphones have to offer.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T142000
DTSTART;TZID=US/Pacific:20100401T140000
DTSTAMP:20100407T143818
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/10640
UID:http://conferences.oreilly.com/where--s2010-04-01-14:00--10640
SUMMARY:Rolling Your Own Real-Time Geospatial Tracking
DESCRIPTION:Presented by Kevin Hoyt (Adobe Systems, Inc.). With a dash o
 f electronics hardware know-how and some web development skills you can 
 begin building your own custom real-time tracking solution. In this sess
 ion you will be presented with one possible approach using technologies 
 such as the Arduino prototyping platform and the Adobe Flash Collaborati
 on Service.  Ideas for other custom solutions will also be presented.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T143500
DTSTART;TZID=US/Pacific:20100401T142000
DTSTAMP:20100407T143832
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/10995
UID:http://conferences.oreilly.com/where--s2010-04-01-14:20--10995
SUMMARY:Do We Need Better Maps for Mobile Devices?
DESCRIPTION:Presented by Danny Moon (UpNext), Raj Advani (UpNext). Curre
 ntly, most mobile applications utilize web optimized tile-based mapping 
 systems. But it there a better solution that takes into account the uniq
 ue issues facing mobile devices such as loss of connectivity, screen siz
 e and touch interfaces. This session will examine new mapping platforms 
 that are optimized for mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T163500
DTSTART;TZID=US/Pacific:20100401T162000
DTSTAMP:20100407T143954
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11144
UID:http://conferences.oreilly.com/where--s2010-04-01-16:20--11144
SUMMARY:Why I Track My Location and You Should Too
DESCRIPTION:Presented by John McKerrell (MapMe.At). John McKerrell has b
 een tracking his location for nearly three years. He's going to tell you
  about the reasons why he's been doing this, the methods he's been using
  and show you some of the places he's been to together with some of the 
 facts he's been able to work out from his stored location data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T150500
DTSTART;TZID=US/Pacific:20100401T145000
DTSTAMP:20100407T221903
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11103
UID:http://conferences.oreilly.com/where--s2010-04-01-14:50--11103
SUMMARY:To boldly go where no man has gone before: Exploring Geo in iPho
 ne & Android
DESCRIPTION:Presented by Bess Ho (Archimedes Ventures). One-Girl-Shop UI
  Architect & Developer is going to explain how GEO works in both iPhone 
 & Android via her eyes in building her iPhone Apps based on Star Trek th
 eme "Sound Tricorder" & Doctor Tricorder".
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T172500
DTSTART;TZID=US/Pacific:20100331T171000
DTSTAMP:20100407T143548
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11161
UID:http://conferences.oreilly.com/where--s2010-03-31-17:10--11161
SUMMARY:Camera/Vision for Geolocation & Geo-identification
DESCRIPTION:Presented by John Zelek (University of Waterloo). A smart mo
 bile device (e.g., iphone) contains a camera, GPS, accelerometers that a
 ll can be used to define location  including the camera.  We exploit the
  camera to perform Visual SLAM (Simultaneous Localization & Mapping), ob
 ject recognition and the computation of depth.  The camera performs tria
 ngulation on landmarks to obtain geo position which is useful when the G
 PS data is not available.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T144500
DTSTART;TZID=US/Pacific:20100331T143000
DTSTAMP:20100406T180222
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/14607
UID:http://conferences.oreilly.com/where--s2010-03-31-14:30--14607
SUMMARY:Mobilizing Ushahidi-Haiti
DESCRIPTION:Presented by Patrick Meier (Ushahidi). Secretary of State Cl
 inton noted the unprecedented role of mobile technology in the disaster 
 response when she highlighted how interactive maps and text messages wer
 e used to save lives in Haiti. This presentation will describe how Ushah
 idi's interactive Crisis Map of Haiti was combined with crowdsourcing an
 d text messaging to enable two-way communication with disaster affected 
 communities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T174000
DTSTART;TZID=US/Pacific:20100331T172500
DTSTAMP:20100407T143607
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11149
UID:http://conferences.oreilly.com/where--s2010-03-31-17:25--11149
SUMMARY:Why Location-based Search Requires a New Paradigm for Drivers, o
 r It Is Possible to Find Destinations Without Crashing
DESCRIPTION:Presented by Robert Acker (Harman International). Current We
 b and mobile-based search paradigms can’t be safely used while driving a
  car. However, knowledge of the driver's location and heading, the under
 lying road grid, standard contexts, preset preferences,  and his or her 
 behavioral patterns can all be used to translate content from Web publis
 hers into a viable and safe driving search experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T143000
DTSTART;TZID=US/Pacific:20100331T141500
DTSTAMP:20100406T180206
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/13271
UID:http://conferences.oreilly.com/where--s2010-03-31-14:15--13271
SUMMARY:Learning Networks of People and Places from Location and Communi
 cation Data
DESCRIPTION:Presented by Tony Jebara (Columbia University & Sense Networ
 ks). Networks and graphs have become essential for understanding the onl
 ine world with applications ranging from the Web to FaceBook. Tony will 
 discuss building such networks in the offline real world by using mobile
  location and communication data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T144500
DTSTART;TZID=US/Pacific:20100401T143500
DTSTAMP:20100407T143841
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/14706
UID:http://conferences.oreilly.com/where--s2010-04-01-14:35--14706
SUMMARY:From Zero to App: Leveraging the Cloud to Build Apps Faster
DESCRIPTION:Presented by Matt Galligan (SimpleGeo). Cloud services have 
 emerged as the quickest and easiest way to include lots of groundbreakin
 g new features to apps.  From location to social to data-swapping, learn
  about the exciting things going on in cloud infrastructure that can imp
 rove your app.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T170500
DTSTART;TZID=US/Pacific:20100401T163500
DTSTAMP:20100407T144004
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11010
UID:http://conferences.oreilly.com/where--s2010-04-01-16:35--11010
SUMMARY:GPS DOA?
DESCRIPTION:Presented by Pete Tenereillo (Trapster.com), Trent Cross (Ca
 lifornia Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCo
 mmunication Systems). The most controversial issue regarding mobile loca
 tion-based services is their use on mobile phones in cars. In this panel
 , Pete Tenereillo, CEO of Trapster will bring together officials and pro
 duct manufacturers to talk about some of the efforts, both on the legal 
 side and the technology side, to make things safer and to debate what sh
 ould be done.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T153500
DTSTART;TZID=US/Pacific:20100401T150500
DTSTAMP:20100407T221934
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/11046
UID:http://conferences.oreilly.com/where--s2010-04-01-15:05--11046
SUMMARY:The Next Wave of AR:  Exploring Social Augmented Experiences
DESCRIPTION:Presented by Tish Shute (Ugotrade), Jeremy Hight (Mission Co
 llege, CA), Joe Lamantia (Oracle Endeca), Sophia Parafina (LDS), anselm 
 hook (Meedan). This panel will discuss shared augmented realities, consi
 dering some of the essential possibilities and challenges inherent in th
 is new class of social augmented experiences.  The format is presentatio
 n and discussion of a small set of scenarios (defined in advance, with a
 udience input) describing likely future forms of shared augmented realit
 ies at differing scales of social engagement.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T141500
DTSTART;TZID=US/Pacific:20100331T140000
DTSTAMP:20100406T180139
LOCATION:Ballroom IV
URL:http://whereconf.com/where2010/public/schedule/detail/14138
UID:http://conferences.oreilly.com/where--s2010-03-31-14:00--14138
SUMMARY:Native Apps vs. Mobile Web vs. Hybrid Apps: Mobile Development C
 hoices
DESCRIPTION:Presented by Jason Grigsby (Cloud Four). Awesome. You've got
  your location-aware iPhone app development plans ready to go. You're re
 ady to start building your killer app when someone asks, "Hey, will it w
 ork on Droid?" Maybe you should look at web technology, but there are di
 sadvantages there as well? What makes the most sense depends on what you
  are trying to accomplish and what device characteristics you need.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T101500
DTSTART;TZID=US/Pacific:20100330T090000
DTSTAMP:20100330T185520
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11157
UID:http://conferences.oreilly.com/where--s2010-03-30-09:00--11157
SUMMARY:Geotargeting – How Businesses Are Making Money Off of Location
DESCRIPTION:Presented by Jay Webster (Quova). Geotargeting advertising i
 sn’t an expensive or complicated process; companies are making money usi
 ng location now. Kerry Langstaff will explain how companies like Examine
 r, Continental Airlines, BBC and MLB increased conversion rates on Web c
 ontent by geotargeting ads with location. The workshop will provide prac
 tical knowledge for those interested in leveraging location to improve p
 rofitability.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T115000
DTSTART;TZID=US/Pacific:20100330T103500
DTSTAMP:20100128T193816
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11047
UID:http://conferences.oreilly.com/where--s2010-03-30-10:35--11047
SUMMARY:Building Maps to Analyze Your Data
DESCRIPTION:Presented by Mansour Raad (ESRI), Duane Nickull (Adobe Syste
 ms). Having access to online maps is a start, but often you may need to 
 include functionality that goes beyond simply displaying a map with poin
 ts. The session will provide a fast-paced introduction to the essentials
  of  how to create rich map-based Web applications using Adobe Flex with
  online services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T141500
DTSTART;TZID=US/Pacific:20100330T130000
DTSTAMP:20100407T130031
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/12388
UID:http://conferences.oreilly.com/where--s2010-03-30-13:00--12388
SUMMARY:Understanding Local Search and Effectively Using It to Connect w
 ith Customers
DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). Now that search eng
 ines know where surfers are it's even more important to start thinking l
 ocally. Search Engine expert Vanessa Fox will talk through the latest tr
 ends in getting local customers to your site.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T154500
DTSTART;TZID=US/Pacific:20100330T143500
DTSTAMP:20100401T234248
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/12340
UID:http://conferences.oreilly.com/where--s2010-03-30-14:35--12340
SUMMARY:Maps from Scratch I: Building
DESCRIPTION:Presented by Michal Migurski (Stamen Design), Shawn Allen (S
 tamen Design). This workshop will be an in-depth look at development and
  deployment of interactive digital cartography.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T170500
DTSTART;TZID=US/Pacific:20100330T155500
DTSTAMP:20100401T234253
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/12341
UID:http://conferences.oreilly.com/where--s2010-03-30-15:55--12341
SUMMARY:Maps from Scratch II: Designing
DESCRIPTION:Presented by Michal Migurski (Stamen Design), Shawn Allen (S
 tamen Design). This workshop will be an in-depth look at design of inter
 active digital cartography. This will teach you how to style the tiles a
 nd data you just deployed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T151000
DTSTART;TZID=US/Pacific:20100331T145000
DTSTAMP:20100316T215532
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14220
UID:http://conferences.oreilly.com/where--s2010-03-31-14:50--14220
SUMMARY:Understanding the Search Implications of a Global Marketplace
DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). How do search engin
 es sort out what content to show for searchers in each country? How can 
 you make sure you're effectively leveraging your global presence in sear
 ch? Learn about how search engines operate globally, how searchers are d
 ifferent across the world, and how to ensure you're architecting your si
 te and marketing it in a way that ensure you can connect with an interna
 tional audience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T152500
DTSTART;TZID=US/Pacific:20100331T151000
DTSTAMP:20100219T222421
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11154
UID:http://conferences.oreilly.com/where--s2010-03-31-15:10--11154
SUMMARY:The Smart Electrical Transmission System
DESCRIPTION:Presented by Patrick Moore (Integral GIS, Inc.). The Smart G
 rid would enable the delivery of the right information about energy, at 
 the right time, to the right people. PJM Interconnection is currently em
 ploying geospatial technologies to choreograph system components and the
  expansion of the grid, identifying areas of congestion and computing th
 e Location Marginal Pricing, as well as the planning and integration of 
 renewable energy projects.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T153500
DTSTART;TZID=US/Pacific:20100331T152500
DTSTAMP:20100316T213309
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14398
UID:http://conferences.oreilly.com/where--s2010-03-31-15:25--14398
SUMMARY:A Little Help from (Your) Friends: Searching for Subjective Rele
 vance
DESCRIPTION:Presented by Charles Hornberger (AT&T Interactive, Inc.). Mo
 re information coming soon.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T143500
DTSTART;TZID=US/Pacific:20100331T140000
DTSTAMP:20100407T221243
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/13180
UID:http://conferences.oreilly.com/where--s2010-03-31-14:00--13180
SUMMARY:The Big Picture, from the Big Players
DESCRIPTION:Presented by Danny Sullivan (Search Engine Land), Blaise Agü
 era y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc. )
 , Dylan Swift (Yelp). Where’s local search heading? In this session, rep
 resentatives from the major search engines discuss the state of where we
  are and where things are going in the future. Session presented by SMX:
  Search Marketing Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T163500
DTSTART;TZID=US/Pacific:20100331T162000
DTSTAMP:20100316T220804
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/13192
UID:http://conferences.oreilly.com/where--s2010-03-31-16:20--13192
SUMMARY:Public Service 2.0: Working with the Government in the Age of Op
 en Data
DESCRIPTION:Presented by Jennifer Pahlka (Code for America). Governments
  at all levels are reaching out for technical assistance, but they don't
  always know how to ask for it. Jen Palhka is ready to share some tips f
 or how to make sure you are speaking the same language.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T143500
DTSTART;TZID=US/Pacific:20100401T140000
DTSTAMP:20100402T030346
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/13181
UID:http://conferences.oreilly.com/where--s2010-04-01-14:00--13181
SUMMARY:Monetizing Location and LBS: How Do We Get There from Here?
DESCRIPTION:Presented by Greg Sterling (Search Engine Land), Don Weigel 
 (deCarta), Blair Swedeen (Placecast), Bardia Dejban (Citysearch.com), Su
 rojit Chatterjee (Google), Dan Gilmartin (WHERE). With Google and Apple 
 buying major mobile ad networks just in the last couple of months, mobil
 e advertising is finally on everyone's radar.  Panelists will discuss th
 e range of technical, data, and business-related hurdles that remain, as
  well as whether and how they might be overcome.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T144500
DTSTART;TZID=US/Pacific:20100331T143500
DTSTAMP:20100406T185517
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14331
UID:http://conferences.oreilly.com/where--s2010-03-31-14:35--14331
SUMMARY:Veriplace: Enabling and Managing Access to Mobile Location
DESCRIPTION:Presented by Scott Hotes (WaveMarket, Inc.). Location is rap
 idly becoming ubiquitous.  Making that happen means accessing location f
 rom carriers, mobile devices and consumer services, and doing it in a ge
 neralized, secure way that scales.  We describe how this location ecosys
 tem is developing, and the opportunities it provides for innovative appl
 ication developers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T170500
DTSTART;TZID=US/Pacific:20100331T165000
DTSTAMP:20100406T041659
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14105
UID:http://conferences.oreilly.com/where--s2010-03-31-16:50--14105
SUMMARY:The Municipal Web: Open311 and a Network of Civic Services
DESCRIPTION:Presented by Philip Ashlock (OpenPlans). Municipalities can 
 be part of an interoperable network using web services to enhance public
  services and civic engagement. Open311 is one case study where collabor
 ation is leading to interoperability within the distributed model of loc
 al government. With this and the web as a reference, municipalities have
  an opportunity to offer site specific services using internationally co
 nsistent interfaces.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T172500
DTSTART;TZID=US/Pacific:20100331T171000
DTSTAMP:20100316T215525
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14227
UID:http://conferences.oreilly.com/where--s2010-03-31-17:10--14227
SUMMARY:Less is More for Mobile
DESCRIPTION:Presented by Eric Singley (Yelp). The evolution of the local
  mobile experience is accelerating at a rate that has many jonesing for 
 the next big thing. Eric Singley, Yelp's product manager for mobile and 
 consumer facing web products, jumps into some of the design and engineer
 ing challenges Yelp has tackled as mobile rapidly redefines what local s
 earch is all about.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T144500
DTSTART;TZID=US/Pacific:20100401T143500
DTSTAMP:20100328T033317
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14719
UID:http://conferences.oreilly.com/where--s2010-04-01-14:35--14719
SUMMARY:Bringing Geo Home To Roost
DESCRIPTION:Presented by Stephen Hood (BlockChalk). Geolocal services ar
 e finally making inroads among users thanks to social motivators like th
 e "checkin".  But what lies ahead?  What will it take to grow beyond the
  early adopters and truly reach the masses?  Stephen Hood, co-founder of
  BlockChalk, will explore some directions in which geo might evolve to b
 ecome more relevant and attractive to mainstream users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T151500
DTSTART;TZID=US/Pacific:20100401T150500
DTSTAMP:20100322T171029
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14596
UID:http://conferences.oreilly.com/where--s2010-04-01-15:05--14596
SUMMARY:The State of Local News Online: 2010 ediiton
DESCRIPTION:Presented by Amy Dalton (Topix). The latest research from th
 e Pew Internet & American Life Project reports news consumption is at an
  all time high - and is becoming more "portable, personalized and partic
 ipatory."  Topix senior director of marketing Amy Dalton will provide an
  data-packed "state of the local state."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T163500
DTSTART;TZID=US/Pacific:20100401T162000
DTSTAMP:20100421T141540
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11049
UID:http://conferences.oreilly.com/where--s2010-04-01-16:20--11049
SUMMARY:Using Local Search and Geolocation Technology to Link Brands and
  Consumers
DESCRIPTION:Presented by Scott Dunlap (NearbyNow, Inc.). New shopping ap
 ps combining mobile local search with smart phone geolocation technology
   are creating a powerful link between brands and shoppers. Using exampl
 es of retail-based iPhone apps developed with top-tier magazine publishe
 rs, this presentation will show how marketers can deliver “on the way” a
 ds and localized, time-based coupons to pre-qualified mobile shoppers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T150500
DTSTART;TZID=US/Pacific:20100401T145000
DTSTAMP:20100203T231906
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11362
UID:http://conferences.oreilly.com/where--s2010-04-01-14:50--11362
SUMMARY:Real Estate Search To Go
DESCRIPTION:Presented by Rob Cross (Trulia). Searching for a home has ev
 olved from the newspaper to the laptop to your mobile device. Looking fo
 r open houses while out for a walk is a 100 year old tradition and now t
 hat process is easier than ever thanks to location based mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T153500
DTSTART;TZID=US/Pacific:20100401T151500
DTSTAMP:20100401T234119
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/13188
UID:http://conferences.oreilly.com/where--s2010-04-01-15:15--13188
SUMMARY:VURB: A City Framework
DESCRIPTION:Presented by Ben Cerveny (Stamen Design). VURB is a European
  framework for policy and design research concerning urban computational
  systems. The VURB foundation, based in Amsterdam, provides direction an
 d resources to a portfolio of projects investigating how our cultures mi
 ght come to use networked digital resources to change the way we underst
 and, build, and inhabit cities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T180000
DTSTART;TZID=US/Pacific:20100331T172500
DTSTAMP:20100406T185623
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14120
UID:http://conferences.oreilly.com/where--s2010-03-31-17:25--14120
SUMMARY:Dude, There's My Car: The Increasing Usefulness Of Location Data
DESCRIPTION:Presented by MG Siegler (TechCrunch), Ryan Sarver (Twitter),
  Josh Williams (Facebook), Dennis Crowley (foursquare), Sam Altman (Loop
 t), Mark Hendrickson (Worldly Developments). As more services integrate 
 location elements, we're sending out a lot of geo-tagged data. But what 
 does it say about us? More importantly, how can it help us in our daily 
 lives? How can local businesses use it? Is there a cost/benefit ratio to
  sharing all this data? We'll discuss these issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T165000
DTSTART;TZID=US/Pacific:20100401T163500
DTSTAMP:20100406T035352
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/11136
UID:http://conferences.oreilly.com/where--s2010-04-01-16:35--11136
SUMMARY:Backpacker Magazine: Geo on a Consumer Site
DESCRIPTION:Presented by Kris Wagner (Backpacker, Bicycling, and Mountai
 n Bike magazines). See how Backpacker has effectively executed several W
 here 2.0 strategies when others are just talking about them, and at a ti
 me when media is at an epidemic downturn. Their answers to Where have he
 lped redefine their business, made it stronger, and more relevant to a m
 ore dynamic audience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T165000
DTSTART;TZID=US/Pacific:20100331T163500
DTSTAMP:20100329T224623
LOCATION:Ballroom V
URL:http://whereconf.com/where2010/public/schedule/detail/14730
UID:http://conferences.oreilly.com/where--s2010-03-31-16:35--14730
SUMMARY:Real-World Gaming: The Blending of the Real World + Digital Worl
 d
DESCRIPTION:Presented by Keith Lee (Booyah). The advent of touchscreen m
 obile phones with GPS and cameras such as the iPhone and Android phones 
 is giving rise to an array Location-Based games.  It's opening up a bran
 d new sector: Real-World Gaming. This presentation will take a look at t
 he technologies and monetization strategies in the white-hot geo-locatio
 n real world social gaming space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T163000
DTSTART;TZID=US/Pacific:20100401T101500
DTSTAMP:20100316T190513
LOCATION:Exhibit Hall
URL:http://whereconf.com/where2010/public/schedule/detail/14394
UID:http://conferences.oreilly.com/where--s2010-04-01-10:15--14394
SUMMARY:Career Zone
DESCRIPTION:Join participating sponsors, exhibitors, and Nelson Staffing
  agency as they present open positions from their respective companies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T101500
DTSTART;TZID=US/Pacific:20100330T090000
DTSTAMP:20100407T220815
LOCATION:Ballroom VI
URL:http://whereconf.com/where2010/public/schedule/detail/14284
UID:http://conferences.oreilly.com/where--s2010-03-30-09:00--14284
SUMMARY:Google Our GeoSpatial Cloud: Hands on with the Google Maps Data 
 API
DESCRIPTION:Presented by Mano Marks (Google, Inc. ), Ossama Alami (Googl
 e). The Google Maps Data API allows you to programmatically upload your 
 data to Google’s geo cloud storage. A Google Data API< the Maps Data API
  allows you to interact with it directly from your application. Since be
 ing released last year, we’ve added some great new functionality. And yo
 u're going to learn how to use it! Bring your laptop and your gmail acco
 unt, and be ready to code.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T115000
DTSTART;TZID=US/Pacific:20100330T103500
DTSTAMP:20100128T005622
LOCATION:Ballroom VI
URL:http://whereconf.com/where2010/public/schedule/detail/13262
UID:http://conferences.oreilly.com/where--s2010-03-30-10:35--13262
SUMMARY:Using NAVTEQ Data to Get a Map on Your App
DESCRIPTION:Presented by Greg Rose (NAVTEQ). Attendees will get an overv
 iew of the location-based tools and APIs provided by the NAVTEQ Network 
 for Developers and found at NN4D.com. This workshop will also explore wh
 y high-quality NAVTEQ data provides more value to the developer than oth
 er “Free” map data and allows developers to create the best location-bas
 ed apps possible.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T200000
DTSTART;TZID=US/Pacific:20100330T190000
DTSTAMP:20100406T185358
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/11264
UID:http://conferences.oreilly.com/where--s2010-03-30-19:00--11264
SUMMARY:Ignite Where - Part 1
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Would you pitch a project? Launch a web site? Teach a hack? We’re going
  to find out when we try our first Ignite event at Where 2.0.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T203000
DTSTART;TZID=US/Pacific:20100330T200000
DTSTAMP:20100406T185406
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/10589
UID:http://conferences.oreilly.com/where--s2010-03-30-20:00--10589
SUMMARY:NAVTEQ 2010 North American LBS Challenge Awards Ceremony
DESCRIPTION:The NAVTEQ Global LBS Challenge Awards Ceremony will be held
  during Ignite. Be among the first to hear as NAVTEQ announces the winne
 rs for the North America region. Participants will be competing for a gl
 obal prize pool of $10 million and growing by showcasing precommercial l
 ocation-enabled apps using NAVTEQ map data & products.  www.lbschallenge
 .com   March 30 8:00pm-8:30pm
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T210000
DTSTART;TZID=US/Pacific:20100330T203000
DTSTAMP:20100406T185409
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/12403
UID:http://conferences.oreilly.com/where--s2010-03-30-20:30--12403
SUMMARY:Ignite Where - Part 2
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Would you pitch a project? Launch a web site? Teach a hack? We’re going
  to find out when we try our first Ignite event at Where 2.0.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T092000
DTSTART;TZID=US/Pacific:20100331T090000
DTSTAMP:20100407T221019
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/11340
UID:http://conferences.oreilly.com/where--s2010-03-31-09:00--11340
SUMMARY:The Map as an Information Ecology
DESCRIPTION:Presented by Blaise Agüera y Arcas (Microsoft). When mapping
  first arrived on the web, it was all about driving directions. In the e
 ra of the mashup, we saw map tiles being used as canvas for a variety of
  websites devoted to data visualization and interaction. At Bing, we've 
 been evolving to meet and accelerate the trajectory of these shifts, in 
 the process enabling a broad sweep of new applications written by anyone
 , using data from anywhere.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T101500
DTSTART;TZID=US/Pacific:20100331T100000
DTSTAMP:20100407T221056
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14328
UID:http://conferences.oreilly.com/where--s2010-03-31-10:00--14328
SUMMARY:The New Meaning of Mapping
DESCRIPTION:Presented by Michael Jones (Google). Online maps, location-b
 ased services, local advertising, GPS technology, web mashups, personal 
 navigation devices, and mobile telephones have extended the meaning of t
 he word 'map' in new and important ways. Further changes now underway pr
 omise to eclipse even today's maps in impact. Michael will offer Google'
 s view on both the surprises and opportunities that await us all.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T112500
DTSTART;TZID=US/Pacific:20100331T110000
DTSTAMP:20100407T221126
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14267
UID:http://conferences.oreilly.com/where--s2010-03-31-11:00--14267
SUMMARY:Location and Points of Control
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Michael Ar
 rington (TechCrunch). The mobile and location industry is being flooded 
 with new players and technologies. Mike and Tim will debate who should w
 in and why they will.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T114000
DTSTART;TZID=US/Pacific:20100331T112500
DTSTAMP:20100407T221132
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/12390
UID:http://conferences.oreilly.com/where--s2010-03-31-11:25--12390
SUMMARY:Geostreams
DESCRIPTION:Presented by Othman Laraki (Twitter). Twitter recently added
  location to its platform. Now users can update their locations with the
 ir tweets creating a new class of geodata for Twitter API developers. Ot
 hman will discuss the geo aspects of the platform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T121000
DTSTART;TZID=US/Pacific:20100331T115500
DTSTAMP:20100411T200448
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13142
UID:http://conferences.oreilly.com/where--s2010-03-31-11:55--13142
SUMMARY:Adventures in Mobile Social 2.0:  Twelve Months of foursquare
DESCRIPTION:Presented by Dennis Crowley (foursquare). Location-based ser
 vices mashed-up with social networks are nothing new - we've been checki
 ng-in and finding our friends across a variety of services since 2005.  
 What is new is what users expect to get in return.   This talk will revi
 ew some of the things we've learned through a year's worth of foursquare
 .com and our efforts to turn life into a game.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T101500
DTSTART;TZID=US/Pacific:20100401T100000
DTSTAMP:20100407T221736
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13420
UID:http://conferences.oreilly.com/where--s2010-04-01-10:00--13420
SUMMARY:Moving People with Pixels
DESCRIPTION:Presented by Josh Williams (Facebook). Visions of virtual go
 ods, digital collectibles and pixelated tchotchkes are inspiring people 
 to check in with their phone, sharing not only their location, but also 
 their souvenirs, with friends. This discussion will explore the incentiv
 es, social bragging rights, collectibility and other gamelike rewards th
 at are motivating the masses to go out and discover the world around the
 m.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T112000
DTSTART;TZID=US/Pacific:20100401T110000
DTSTAMP:20100407T143712
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/12397
UID:http://conferences.oreilly.com/where--s2010-04-01-11:00--12397
SUMMARY:Community First: Yelp's Unconventional Approach to Local Informa
 tion
DESCRIPTION:Presented by Jeremy Stoppelman (Yelp). Content is at the cor
 e of any location-based service. But the challenge is capturing the data
 , much of which is either unstructured or doesn't exist online-yet. For 
 the past 5 years Yelp has been growing its base of reviews to a massive 
 repository of more than 8M reviews about local businesses. Its recent mo
 bile app launches suggest that the company is in the sweet spot for LBS 
 on mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T114000
DTSTART;TZID=US/Pacific:20100401T112000
DTSTAMP:20100407T221752
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/12406
UID:http://conferences.oreilly.com/where--s2010-04-01-11:20--12406
SUMMARY:Spatial Analysis and the Geoweb
DESCRIPTION:Presented by Jack Dangermond (Esri). GIS helps businesses an
 d organizations leverage authoritative data and easily deliver it to dec
 ision makers in ways that are intuitive and fit into their existing deci
 sion making processes. GIS is used for asset/data management, planning a
 nd analysis, business operations, and situational awareness.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T100000
DTSTART;TZID=US/Pacific:20100401T094500
DTSTAMP:20100407T221729
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13488
UID:http://conferences.oreilly.com/where--s2010-04-01-09:45--13488
SUMMARY:Growth of Location
DESCRIPTION:Presented by Ted Morgan (Skyhook Wireless). As the first gen
 eration of location-based apps are maturing, we are witnessing new uses 
 of location from new categories of apps.  Music, book, and news apps are
  beginning to include location features to bring social networks into th
 eir user experience and to increase the lifetime of their users.  We wil
 l review some of these examples and discuss what this growth means.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T123000
DTSTART;TZID=US/Pacific:20100331T121000
DTSTAMP:20100407T143024
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/12404
UID:http://conferences.oreilly.com/where--s2010-03-31-12:10--12404
SUMMARY:Launch Pad
DESCRIPTION:One of the strengths of Where 2.0 is the startups—a new comp
 any that bursts onto the scene with an innovative and promising new tech
 nology or business model. Chosen Companies will have the opportunity to 
 launch their new product onstage at Where 2.0, where entrepreneurs will 
 debut their companies or launch new products.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T095500
DTSTART;TZID=US/Pacific:20100331T094000
DTSTAMP:20100407T221042
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14139
UID:http://conferences.oreilly.com/where--s2010-03-31-09:40--14139
SUMMARY:Parrot AR.Drone: Wireless, Video and Gaming Converge to Deliver 
 an Augmented Reality Gaming Experience
DESCRIPTION:Presented by Martin Lefebure (Parrot). Gaming has moved quic
 kly from off the couch to entirely new settings in recent years. Consume
 rs are no longer are confined to where they can play and have a whole ne
 w world of possibilities when they can use real-world surroundings in a 
 video game. Martin Lefebure will provide an overview of the development 
 of the product, the technology and the possibilities for developers in t
 his space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T094000
DTSTART;TZID=US/Pacific:20100331T092000
DTSTAMP:20100407T221023
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14124
UID:http://conferences.oreilly.com/where--s2010-03-31-09:20--14124
SUMMARY:Chris Vein & Tim O'Reilly: City Data
DESCRIPTION:Presented by Chris Vein (City and County of San Francisco), 
 Tim O'Reilly (O'Reilly Media, Inc.). San Francisco has led the way in re
 leasing public data sets and working with citizens to generate more. Und
 er CIO Chris Vein the city launched DataSF. Working with Stamen Design, 
 SF has also started collecting data from its citizens via programs like 
 Cycle Tracks. Chris and Tim will discuss how cities and application deve
 lopers will benefit from open data and the future of programs like these
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T091500
DTSTART;TZID=US/Pacific:20100401T090000
DTSTAMP:20100407T221707
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13191
UID:http://conferences.oreilly.com/where--s2010-04-01-09:00--13191
SUMMARY:Locative Gaming: The First Ten Years
DESCRIPTION:Presented by Kati London (Area/Code). It’s been ten years si
 nce the first geo-cache was placed. Since then, locative games have cont
 inued to change how we play, where we go, and what we think when we get 
 there. As locative games mature and evolve, they are creating increasing
 ly complex and engaging imaginary spaces in the real world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T120000
DTSTART;TZID=US/Pacific:20100401T114000
DTSTAMP:20100407T221805
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14264
UID:http://conferences.oreilly.com/where--s2010-04-01-11:40--14264
SUMMARY:Telling Traces
DESCRIPTION:Presented by Deborah Estrin (UCLA). Mobile smartphones can b
 e easily programmed to automatically record GPS coordinates and accelero
 meter readings, creating geocoded, time-stamped, activity logs of our ev
 ery day lives.  In this talk Deborah will describe promising application
 s and suggest that it’s time to consider the technical and legal structu
 res needed for individuals to retain control over their telling traces.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T093000
DTSTART;TZID=US/Pacific:20100401T091500
DTSTAMP:20100408T050942
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13418
UID:http://conferences.oreilly.com/where--s2010-04-01-09:15--13418
SUMMARY:Seconds to Anywhere
DESCRIPTION:Presented by Walter Scott (DigitalGlobe). In today’s always-
 on environment, speed and accuracy of information are more critical than
  ever before. DigitalGlobe’s founder and CTO, Dr. Walter Scott, will dem
 onstrate how the current state-of-the-art in satellite imagery technolog
 y are filling that need, and changing the way we live and work by helpin
 g people create meaning out of what has proven to be so much more than m
 ere pixels.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T094500
DTSTART;TZID=US/Pacific:20100401T093000
DTSTAMP:20100407T221718
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13372
UID:http://conferences.oreilly.com/where--s2010-04-01-09:30--13372
SUMMARY:The Digital National Map of the United States of America
DESCRIPTION:Presented by Mark L. DeMulder (United States Geological Surv
 ey). The National Map, one of the cornerstones of the United States Geol
 ogical Survey’s  National Geospatial Program, is a collaborative effort 
 between the U.S. Geological Survey and other federal, state, and local p
 artners to improve and deliver geospatial information for the nation. Th
 is presentation will describe its current status and provide an overview
  of the National Map products and services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T115500
DTSTART;TZID=US/Pacific:20100331T114000
DTSTAMP:20100407T221145
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/11299
UID:http://conferences.oreilly.com/where--s2010-03-31-11:40--11299
SUMMARY:Ovi by Nokia Bringing Social and Local Together
DESCRIPTION:Presented by Michael Halbherr (Nokia). In this session, Mich
 ael Halbherr, Vice President, Social Location at Nokia, will discuss bri
 dging the virtual and real world into a seamless and user-centric matrix
  of people, places, and live services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T120500
DTSTART;TZID=US/Pacific:20100401T120000
DTSTAMP:20100407T143747
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14170
UID:http://conferences.oreilly.com/where--s2010-04-01-12:00--14170
SUMMARY:What are the Smart Paths for Getting Your LBS App to Market?
DESCRIPTION:Presented by Marc Naddell (NAVTEQ). App stores have changed 
 the way developers get to market. Now the challenge becomes how does one
  get discovered and make money? Solutions that can effectively employ pr
 emium Location content, Traffic, and Location-Based Advertising have an 
 advantage over the thousands that don’t.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T121500
DTSTART;TZID=US/Pacific:20100401T120500
DTSTAMP:20100407T143758
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14715
UID:http://conferences.oreilly.com/where--s2010-04-01-12:05--14715
SUMMARY:Bridging the Desktop and Mobile Web Divide Through the Social Gr
 aph
DESCRIPTION:Presented by Dave Fetterman (Facebook). Until recently there
  was a delta between the Web experience and content available to users b
 ased how they accessed the Web, from their desktop or a mobile device. n
  combination with the explosion of innovative mobile devices and operati
 ng systems, the social graph provides a platform that meets this need an
 d delivers new ways for individuals to stay connected to their network.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T100000
DTSTART;TZID=US/Pacific:20100331T095500
DTSTAMP:20100407T221117
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/14329
UID:http://conferences.oreilly.com/where--s2010-03-31-09:55--14329
SUMMARY:Veriplace Location Aggregation Platform
DESCRIPTION:Presented by Tasso Roumeliotis (Wavemarket). Mr. Roumeliotis
  presents Veriplace, the leading cloud Location Aggregation Platform, wh
 ich, by offering remote access to 100's of millions of smart phones and 
 feature phones across Tier 1 carriers, enables an ecosystem of network-b
 ased location-enhanced services. SMS, IVR, web, and WAP, services-even F
 acebook widgets, can be location enabled with this cloud web service, th
 e next generation of LBS.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100401T123000
DTSTART;TZID=US/Pacific:20100401T121500
DTSTAMP:20100407T143807
LOCATION:Ballroom III - VI
URL:http://whereconf.com/where2010/public/schedule/detail/13201
UID:http://conferences.oreilly.com/where--s2010-04-01-12:15--13201
SUMMARY:Haiti: CrisisMapping the Earthquake
DESCRIPTION:Presented by Jeffrey Johnson (Open Solutions Group), John Cr
 owley (Harvard Humanitarian Initiative and STAR-TIDES), Schuyler Erle (S
 impleGeo). After the earthquake in Haiti, a community of crisis mappers 
 started to prove what can be done when gifted minds channel their energi
 es into a collective effort. This session will highlight the efforts of 
 many individuals and will testify to the lessons derived from their effo
 rts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T190000
DTSTART;TZID=US/Pacific:20100331T180000
DTSTAMP:20100407T221635
LOCATION:Ballroom I-II - Exhibit Hall
URL:http://whereconf.com/where2010/public/schedule/detail/11262
UID:http://conferences.oreilly.com/where--s2010-03-31-18:00--11262
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Where 2.0’s Exhibit Hall will showcase state-of-the-art syst
 ems, apps, and services in the location space. Mingle with fellow confer
 ence participants at the Exhibit Hall and see from exhibitors and sponso
 rs what location-aware technologies have to offer.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T203000
DTSTART;TZID=US/Pacific:20100331T193000
DTSTAMP:20100326T124258
LOCATION:Blossom Hill I
URL:http://whereconf.com/where2010/public/schedule/detail/14666
UID:http://conferences.oreilly.com/where--s2010-03-31-19:30--14666
SUMMARY:Twitter: Untangling the 'What' To Better Define the 'Where'
DESCRIPTION:Twitter is filled with bursts of quick information, connecte
 d to locations and loosely to other tweets. Many tweets are also linked 
 to places, photos, videos, itineraries, and other rich information but i
 s hidden via a shortened link like foursquare, gowalla, loopt, owly and 
 others. This session is intended to be an open discussion about an appro
 ach to unlocking data trapped inside Twitter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T213000
DTSTART;TZID=US/Pacific:20100331T203000
DTSTAMP:20100325T235458
LOCATION:Blossom Hill I
URL:http://whereconf.com/where2010/public/schedule/detail/14702
UID:http://conferences.oreilly.com/where--s2010-03-31-20:30--14702
SUMMARY:Creating Clarity From Crowd Sourced Chaos
DESCRIPTION:The data schema in crowd sourced geospatial data, like that 
 in OpenStreetMap, has many interesting characteristics. By allowing for 
 the infinite richness of local experience, the schema tends towards chao
 s. Can this chaos be tamed for controlled applications? At what cost or 
 gain?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T203000
DTSTART;TZID=US/Pacific:20100331T190000
DTSTAMP:20100406T185632
LOCATION:Willow Glen Rooms
URL:http://whereconf.com/where2010/public/schedule/detail/11266
UID:http://conferences.oreilly.com/where--s2010-03-31-19:00--11266
SUMMARY:Where Fair
DESCRIPTION:Where Fair projects will be selected from research, academia
 , and yet-to-be-discovered entrepreneurs. The Where Fair complements the
  Conference’s Exhibit Hall that showcases state-of-the-art systems, apps
 , and services in the location space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T203000
DTSTART;TZID=US/Pacific:20100330T193000
DTSTAMP:20100319T035421
LOCATION:Willow Glen I
URL:http://whereconf.com/where2010/public/schedule/detail/14572
UID:http://conferences.oreilly.com/where--s2010-03-30-19:30--14572
SUMMARY:OpenAerialMap Reboot
DESCRIPTION:OpenAerialMap is a project to collect and distribute freely 
 available imagery. We have recently formed a steering committee, and sta
 rted work on the next phase of work. Join us to plot and plan future cou
 rses. http://wiki.openaerialmap.org/OpenAerialMap_Future_Directions
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T203000
DTSTART;TZID=US/Pacific:20100331T193000
DTSTAMP:20100128T233008
LOCATION:Blossom Hill II
URL:http://whereconf.com/where2010/public/schedule/detail/13177
UID:http://conferences.oreilly.com/where--s2010-03-31-19:30--13177
SUMMARY:Who Will Pay For Your Check-in? (LBS Monetization: LBA, Location
 -aware Marketing, Etc.)
DESCRIPTION:Location-aware social is the year's trend. Their abundance o
 f behavioral data though are rarely used to LBS's own or advertiser's pr
 ofit. Everyone who wants to share experience on monetizing (mobile) LBS 
 are welcome!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T213000
DTSTART;TZID=US/Pacific:20100331T203000
DTSTAMP:20100326T184400
LOCATION:Blossom Hill II
URL:http://whereconf.com/where2010/public/schedule/detail/14703
UID:http://conferences.oreilly.com/where--s2010-03-31-20:30--14703
SUMMARY:Apps For Open Transportation
DESCRIPTION:This is the BoF for people building apps with open transport
 ation data who want to compare notes and get globally organised.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T203000
DTSTART;TZID=US/Pacific:20100331T193000
DTSTAMP:20100316T155227
LOCATION:Blossom Hill III
URL:http://whereconf.com/where2010/public/schedule/detail/14389
UID:http://conferences.oreilly.com/where--s2010-03-31-19:30--14389
SUMMARY:User Experience and the Idea of "Where"
DESCRIPTION:Privacy? Publicity? Orientation? What is the "where" experie
 nce for end users? Please join this BoF to discuss the User Experience o
 f Geo-locative media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100331T223000
DTSTART;TZID=US/Pacific:20100331T193000
DTSTAMP:20091216T001521
LOCATION:Evening BoFs
URL:http://whereconf.com/where2010/public/schedule/detail/11268
UID:http://conferences.oreilly.com/where--s2010-03-31-19:30--11268
SUMMARY:Birds of a Feather Sessions (BoFs)
DESCRIPTION:Following the planned sessions during the day, it's time for
  Where 2.0 participants to take the floor. BoFs are informal conversatio
 ns that you and other participants plan. Visit the BoF page for more det
 ails and to sign up to lead a BoF of your own.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20100330T223000
DTSTART;TZID=US/Pacific:20100330T203000
DTSTAMP:20091216T002751
LOCATION:Evening BoFs
URL:http://whereconf.com/where2010/public/schedule/detail/12402
UID:http://conferences.oreilly.com/where--s2010-03-30-20:30--12402
SUMMARY:Birds of a Feather Sessions (BoFs)
DESCRIPTION:Following the planned sessions during the day, it's time for
  Where 2.0 participants to take the floor. BoFs are informal conversatio
 ns that you and other participants plan. Visit the BoF page for more det
 ails and to sign up to lead a BoF of your own.
END:VEVENT
END:VCALENDAR