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Personal schedule for Mickey Mellen
Download or subscribe to Mickey Mellen's schedule.
Jay Webster (Quova)
Geotargeting advertising isn’t an expensive or complicated process; companies are making money using location now. Kerry Langstaff will explain how companies like Examiner, Continental Airlines, BBC and MLB increased conversion rates on Web content by geotargeting ads with location. The workshop will provide practical knowledge for those interested in leveraging location to improve profitability.
Read more.
Raffi Krikorian (Twitter)
Average rating:
(4.50, 4 ratings)
Twitter has launched a Geotagging API - we really wanted to enable users to not only talk about "What's happening?" but also "What's happening right here?" This talk will delve into how Twitter handles their geocontent including tool suggestions.
Read more.
Derek Smith (SimpleGeo),
Martin Lechner (Mobilizy)
Average rating:
(3.20, 5 ratings)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This workshop will look at AR development on the iPhone and Android platforms.
Read more.
Mano Marks (Google, Inc. )
Average rating:
(2.75, 4 ratings)
Building a map for a mobile environment is a challenging undertaking. You have to balance native APIs, browsers, bandwidth, and latency. This talk will be an overview of developing Google Maps applications on various mobile platforms, including Android, iPhone, and browser options. Participants who choose to follow along will have a working basic map at the end of the session.
Read more.
Michal Migurski (Stamen Design),
Shawn Allen (Stamen Design)
Average rating:
(5.00, 1 rating)
This workshop will be an in-depth look at development and deployment of interactive digital cartography.
Read more.
Michal Migurski (Stamen Design),
Shawn Allen (Stamen Design)
Average rating:
(4.00, 1 rating)
This workshop will be an in-depth look at design of interactive digital cartography. This will teach you how to style the tiles and data you just deployed.
Read more.
Average rating:
(3.67, 3 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0.
Read more.
Average rating:
(2.50, 2 ratings)
The NAVTEQ Global LBS Challenge Awards Ceremony will be held during Ignite. Be among the first to hear as NAVTEQ announces the winners for the North America region. Participants will be competing for a global prize pool of $10 million and growing by showcasing precommercial location-enabled apps using NAVTEQ map data & products. www.lbschallenge.com
March 30
8:00pm-8:30pm
Read more.
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own.
Read more.
Average rating:
(3.33, 3 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0.
Read more.
Blaise Agüera y Arcas (Microsoft)
Average rating:
(4.00, 5 ratings)
When mapping first arrived on the web, it was all about driving directions. In the era of the mashup, we saw map tiles being used as canvas for a variety of websites devoted to data visualization and interaction. At Bing, we've been evolving to meet and accelerate the trajectory of these shifts, in the process enabling a broad sweep of new applications written by anyone, using data from anywhere.
Read more.
Michael Jones (Google)
Average rating:
(3.80, 5 ratings)
Online maps, location-based services, local advertising, GPS technology, web mashups, personal navigation devices, and mobile telephones have extended the meaning of the word 'map' in new and important ways. Further changes now underway promise to eclipse even today's maps in impact. Michael will offer Google's view on both the surprises and opportunities that await us all.
Read more.
Tim O'Reilly (O'Reilly Media, Inc.),
Michael Arrington (TechCrunch)
Average rating:
(1.83, 6 ratings)
The mobile and location industry is being flooded with new players and technologies. Mike and Tim will debate who should win and why they will.
Read more.
Danny Sullivan (Search Engine Land),
Blaise Agüera y Arcas (Microsoft),
Tom Wailes (Yahoo!),
John Hanke (Google, Inc. ),
Dylan Swift (Yelp)
Average rating:
(3.25, 4 ratings)
Where’s local search heading? In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo.
Read more.
Mok Oh (Where Inc.)
Average rating:
(4.00, 1 rating)
We discuss the past, present, and the future of 3D technologies -- e.g. Photosynth, Google Earth, panoramic imagery, photogrammetry -- specifically for the Where 2.0 audience. In this context, we ask the question: Is 3D really worth the pain? The goal of this talk is to provide an analysis of where 3D was, is, and will be headed specifically for the Where 2.0 audience.
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Mattias Astrom (C3 Technologies)
Average rating:
(5.00, 1 rating)
Online users interact with an increasing amount of images from different sources. Imagine if you would combine these representations into an integrated photo realistic 3D world. We present new immersive fly-to-walk 3D user experiences and state of the art automatic 3D generation based on a combination of different image sources.
Read more.
Lior Ron (Google, Inc. )
Average rating:
(2.83, 6 ratings)
Google Goggles is visual search for a mobile phone. Once you take a picture it is processed in Google's datacenters and compared to other images in their index. The app takes advantage of your location, advances in computer vision and your constant mobile connection. This talk will dive into how they made it happen and what the computer is actually "seeing".
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John Zelek (University of Waterloo)
Average rating:
(2.75, 4 ratings)
A smart mobile device (e.g., iphone) contains a camera, GPS, accelerometers that all can be used to define location including the camera. We exploit the camera to perform Visual SLAM (Simultaneous Localization & Mapping), object recognition and the computation of depth. The camera performs triangulation on landmarks to obtain geo position which is useful when the GPS data is not available.
Read more.
MG Siegler (TechCrunch),
Ryan Sarver (Twitter),
Josh Williams (Facebook),
Dennis Crowley (foursquare),
Sam Altman (Loopt),
Mark Hendrickson (Worldly Developments)
Average rating:
(3.00, 1 rating)
As more services integrate location elements, we're sending out a lot of geo-tagged data. But what does it say about us? More importantly, how can it help us in our daily lives? How can local businesses use it? Is there a cost/benefit ratio to sharing all this data? We'll discuss these issues.
Read more.
Average rating:
(2.50, 2 ratings)
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall and see from exhibitors and sponsors what location-aware technologies have to offer.
Read more.
Average rating:
(3.00, 2 ratings)
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space.
Read more.
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own.
Read more.
Kati London (Area/Code)
Average rating:
(3.40, 5 ratings)
It’s been ten years since the first geo-cache was placed. Since then, locative games have continued to change how we play, where we go, and what we think when we get there. As locative games mature and evolve, they are creating increasingly complex and engaging imaginary spaces in the real world.
Read more.
Mark L. DeMulder (United States Geological Survey)
Average rating:
(3.43, 7 ratings)
The National Map, one of the cornerstones of the United States Geological Survey’s National Geospatial Program, is a collaborative effort between the U.S. Geological Survey and other federal, state, and local partners to improve and deliver geospatial information for the nation. This presentation will describe its current status and provide an overview of the National Map products and services.
Read more.
Ted Morgan (Skyhook Wireless)
Average rating:
(4.17, 6 ratings)
As the first generation of location-based apps are maturing, we are witnessing new uses of location from new categories of apps. Music, book, and news apps are beginning to include location features to bring social networks into their user experience and to increase the lifetime of their users. We will review some of these examples and discuss what this growth means.
Read more.
Josh Williams (Facebook)
Average rating:
(3.62, 8 ratings)
Visions of virtual goods, digital collectibles and pixelated tchotchkes are inspiring people to check in with their phone, sharing not only their location, but also their souvenirs, with friends. This discussion will explore the incentives, social bragging rights, collectibility and other gamelike rewards that are motivating the masses to go out and discover the world around them.
Read more.
Jeremy Stoppelman (Yelp)
Average rating:
(3.20, 5 ratings)
Content is at the core of any location-based service. But the challenge is capturing the data, much of which is either unstructured or doesn't exist online-yet. For the past 5 years Yelp has been growing its base of reviews to a massive repository of more than 8M reviews about local businesses. Its recent mobile app launches suggest that the company is in the sweet spot for LBS on mobile devices.
Read more.
Jeffrey Johnson (Open Solutions Group),
John Crowley (Harvard Humanitarian Initiative and STAR-TIDES),
Schuyler Erle (SimpleGeo)
Average rating:
(4.29, 7 ratings)
After the earthquake in Haiti, a community of crisis mappers started
to prove what can be done when gifted minds channel their energies
into a collective effort. This
session will highlight the efforts of many individuals and will
testify to the lessons derived from their efforts.
Read more.
Danny Moon (UpNext),
Raj Advani (UpNext)
Average rating:
(3.67, 3 ratings)
Currently, most mobile applications utilize web optimized tile-based mapping systems. But it there a better solution that takes into account the unique issues facing mobile devices such as loss of connectivity, screen size and touch interfaces. This session will examine new mapping platforms that are optimized for mobile devices.
Read more.
John McKerrell (MapMe.At)
Average rating:
(3.67, 3 ratings)
John McKerrell has been tracking his location for nearly three years. He's going to tell you about the reasons why he's been doing this, the methods he's been using and show you some of the places he's been to together with some of the facts he's been able to work out from his stored location data.
Read more.
Doug McCune (SpatialKey & Universal Mind)
In this session, attendees will learn how Dr. Clionadh Raleigh, a researcher with the International Peace Research Institute, and her Armed Conflict Location and Event Data Project team created a better understanding of conflicts in developing countries by analyzing the relationships between combatants, social groups, economies and natural phenomena using web-based location-intelligence software.
Read more.
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