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Bruno Uzzan has been driving the growth of Total Immersion since 1999 – from start‐up to the company’s current position of global category leader. As a pioneer and AR visionary, he has led Total Immersion’s global expansion and built the company’s client roster with blue chip accounts that include Disney, McDonald’s, Mattel, Twentieth Century Fox and Nissan Motors. He also is responsible for developing strategic alliances, bringing his vision for the potential of next gen AR to these relationships. Before establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and Associates (Price Waterhouse Group). He holds a masters degree in management from the University of Paris Dauphine.