• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Microsoft Research (MSR)
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Where 2.0 Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)

Where 2.0 Ideas

Have an idea for Where to share? where-idea@oreilly.com

Contact Us

View a complete list of Where 2.0 contacts

Schedule: Mobile sessions

In two short years your location has become an expected feature. This is entirely due to the increasingly open development available on smart phones today. The App Store and other mobile market places are filled with location-aware apps. Gone are the days when one could easily slip away, or get lost. Advanced consumers now expect their todo list to know where are they are. Location-awareness has brought increased attention to new mapping data (and a big push towards 3D), new interfaces (such as augmented reality) and the occasional awkward social situation.

Add to your personal schedule
Location: Ballroom IV
Jason Grigsby (Cloud Four)
Average rating: **...
(2.00, 1 rating)
Awesome. You've got your location-aware iPhone app development plans ready to go. You're ready to start building your killer app when someone asks, "Hey, will it work on Droid?" Maybe you should look at web technology, but there are disadvantages there as well? What makes the most sense depends on what you are trying to accomplish and what device characteristics you need. Read more.
Add to your personal schedule
Location: Ballroom IV
Tony Jebara (Columbia University & Sense Networks)
Average rating: ****.
(4.00, 1 rating)
Networks and graphs have become essential for understanding the online world with applications ranging from the Web to FaceBook. Tony will discuss building such networks in the offline real world by using mobile location and communication data. Read more.
Add to your personal schedule
Location: Ballroom IV
Patrick Meier (Ushahidi)
Average rating: ****.
(4.00, 2 ratings)
Secretary of State Clinton noted the unprecedented role of mobile technology in the disaster response when she highlighted how interactive maps and text messages were used to save lives in Haiti. This presentation will describe how Ushahidi's interactive Crisis Map of Haiti was combined with crowdsourcing and text messaging to enable two-way communication with disaster affected communities. Read more.
Add to your personal schedule
Location: Ballroom IV
Mark Wallace (Second Life / Linden Lab)
Average rating: **...
(2.67, 3 ratings)
To get to the next iteration of our worlds - whether World 2.0 or Virtual World 2.0 - both Augmented Reality and online environments like Second Life face similar challenges: how to track, mark up, and create metadata layers that help make the world around us more useful and more fun. Here's my challenge to AR developers: Create meaning in the world by making it more like a video game. Read more.
Add to your personal schedule
Location: Ballroom IV
Mike Liebhold (Institute for the Future), Shailesh Nalawadi (Google), Carl Reed (OGC), Damon Hernandez (Web3D), Sophia Parafina (LDS)
Average rating: *....
(1.50, 4 ratings)
Convene and lead a panel on requirements and specifications for an open software stack for augmented reality, based on the assumption that AR is both a discrete medium, and it is the intersection of many media, including web, CAD, mapping, games, virtual worlds... Read more.
Add to your personal schedule
Location: Ballroom IV
Ryan Block (gdgt), Paul Cousineau (Palm), Jidesh Veeramachaneni (HTC), Scott Scheuber (Garmin International)
Average rating: **...
(2.00, 2 ratings)
Location awareness isn't only useful, it's becoming as crucial a feature in new devices as internet connectivity. This panel will explore the role of location in the vision and direction of key product creators, as well as the challenges and opportunities that lie in the future of tomorrow's even smarter location-aware devices. Read more.
Add to your personal schedule
Location: Ballroom IV
Lior Ron (Google, Inc. )
Average rating: **...
(2.83, 6 ratings)
Google Goggles is visual search for a mobile phone. Once you take a picture it is processed in Google's datacenters and compared to other images in their index. The app takes advantage of your location, advances in computer vision and your constant mobile connection. This talk will dive into how they made it happen and what the computer is actually "seeing". Read more.
Add to your personal schedule
Location: Ballroom IV
John Zelek (University of Waterloo)
Average rating: **...
(2.75, 4 ratings)
A smart mobile device (e.g., iphone) contains a camera, GPS, accelerometers that all can be used to define location including the camera. We exploit the camera to perform Visual SLAM (Simultaneous Localization & Mapping), object recognition and the computation of depth. The camera performs triangulation on landmarks to obtain geo position which is useful when the GPS data is not available. Read more.
Add to your personal schedule
Location: Ballroom IV
Robert Acker (Harman International)
Average rating: ***..
(3.33, 3 ratings)
Current Web and mobile-based search paradigms can’t be safely used while driving a car. However, knowledge of the driver's location and heading, the underlying road grid, standard contexts, preset preferences, and his or her behavioral patterns can all be used to translate content from Web publishers into a viable and safe driving search experience. Read more.
Add to your personal schedule
Location: Ballroom IV
Bruno Uzzan (Total Immersion)
Average rating: ****.
(4.67, 3 ratings)
Augmented reality is among the most engaging ways ever developed to interact with the consumer – to make the consumer part of the brand, the story, the overarching message. In order for AR to truly touch consumers, it’s vital to develop applications that make the most of what smartphones have to offer. Read more.
Add to your personal schedule
Location: Ballroom IV
Kevin Hoyt (Adobe Systems, Inc.)
Average rating: ***..
(3.25, 4 ratings)
With a dash of electronics hardware know-how and some web development skills you can begin building your own custom real-time tracking solution. In this session you will be presented with one possible approach using technologies such as the Arduino prototyping platform and the Adobe Flash Collaboration Service. Ideas for other custom solutions will also be presented. Read more.
Add to your personal schedule
Location: Ballroom IV
Danny Moon (UpNext), Raj Advani (UpNext)
Average rating: ***..
(3.67, 3 ratings)
Currently, most mobile applications utilize web optimized tile-based mapping systems. But it there a better solution that takes into account the unique issues facing mobile devices such as loss of connectivity, screen size and touch interfaces. This session will examine new mapping platforms that are optimized for mobile devices. Read more.
Add to your personal schedule
Location: Ballroom IV
Matt Galligan (SimpleGeo)
Average rating: ****.
(4.33, 3 ratings)
Cloud services have emerged as the quickest and easiest way to include lots of groundbreaking new features to apps. From location to social to data-swapping, learn about the exciting things going on in cloud infrastructure that can improve your app. Read more.
Add to your personal schedule
Location: Ballroom IV
Bess Ho (Archimedes Ventures)
Average rating: **...
(2.80, 5 ratings)
One-Girl-Shop UI Architect & Developer is going to explain how GEO works in both iPhone & Android via her eyes in building her iPhone Apps based on Star Trek theme "Sound Tricorder" & Doctor Tricorder". Read more.
Add to your personal schedule
Location: Ballroom IV
Tish Shute (Ugotrade), Jeremy Hight (Mission College, CA), Joe Lamantia (Oracle Endeca), Sophia Parafina (LDS), anselm hook (Meedan)
Average rating: **...
(2.00, 3 ratings)
This panel will discuss shared augmented realities, considering some of the essential possibilities and challenges inherent in this new class of social augmented experiences. The format is presentation and discussion of a small set of scenarios (defined in advance, with audience input) describing likely future forms of shared augmented realities at differing scales of social engagement. Read more.
Add to your personal schedule
Location: Ballroom IV
John McKerrell (MapMe.At)
Average rating: ***..
(3.67, 3 ratings)
John McKerrell has been tracking his location for nearly three years. He's going to tell you about the reasons why he's been doing this, the methods he's been using and show you some of the places he's been to together with some of the facts he's been able to work out from his stored location data. Read more.
Add to your personal schedule
Location: Ballroom IV
Pete Tenereillo (Trapster.com), Trent Cross (California Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCommunication Systems)
Average rating: ****.
(4.00, 2 ratings)
The most controversial issue regarding mobile location-based services is their use on mobile phones in cars. In this panel, Pete Tenereillo, CEO of Trapster will bring together officials and product manufacturers to talk about some of the efforts, both on the legal side and the technology side, to make things safer and to debate what should be done. Read more.