Social and mobile developers have eschewed computer-friendly (but
human-hostile) longitude and latitude for business listings and POI,
an irregular but much more informative rich contextual topology.
This brings its own problems, as the fourteen million addressable
businesses in the US are represented across more than one billion web
pages, scattered across thousands of listings sites and hundreds of
applications. This session provides an overview of how the online and
offline worlds can be better linked using Big Data approaches to
Tyler Bell is a geotechnologist with broad interests in open source and place-based information systems.
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