Let me check. Yep it is 2011. The mobile web may be here, but marketers have definitely not caught up. Despite hundreds of millions of smartphone devices multiplying like rabbits in the wild, many of the world’s biggest retail and media brands hold a steady middle finger to their most valuable consumers. What are they do doing wrong? What lessons can you learn at their expense? Join industry expert Brian Klais as he analyzes the mobile web experience at top retail and media brands desperately in need of a next evolutionary step.
Brian is president of Pure Oxygen Mobile, a marketing consultancy he founded to help brands overcome the challenges of optimizing mobile campaign conversion across mobile search, social, and display advertising. An Internet entrepreneur, innovator, and veteran of search marketing, Brian previously co-founded and lead SEO-firm Netconcepts to acquisition by Covario in 2010, and developed award-winning Search and Mobile SaaS optimization technology used by brands like Zappos, HSN, Yahoo, Cabela’s, and Discovery. Brian’s a columnist for Search Engine Land’s Mobile Search Column, and speaks at industry conferences like SMX, AdTech, SES, eMetrics, and Shop.org. Follow Pure Oxygen on the PO2 blog or at @PureO2Mobile.
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