How do you know your location-based marketing campaign is actually working? Analytics are a crucial part of understanding the success or failure of a campaign. This session looks at case studies from Geotoko.com, a Vancouver based startup that runs location-based marketing and analytics campaigns for large brands, agencies and small businesses.
Adarsh Pallian is the Co-founder and CEO of Geotoko, a location-based marketing and analytics platform. Adarsh is a serial entrepreneur with over twelve years of experience as a software engineer and UXP designer. Previously, Adarsh co-founded Chart.ly (acquired by Stocktwits) and Tweetizen . Adarsh began his career by founding Pallian Creative, an interactive digital agency based in Vancouver with clients that included Starbucks, Sony Music and Music World Entertainment.
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