Measuring Success: Location-Based Success Stories with In-depth Analytics

Adarsh Pallian (Geotoko)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
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How do you know your location-based marketing campaign is actually working? Analytics are a crucial part of understanding the success or failure of a campaign. This session looks at case studies from Geotoko.com, a Vancouver based startup that runs location-based marketing and analytics campaigns for large brands, agencies and small businesses.

Photo of Adarsh Pallian

Adarsh Pallian

Geotoko

Adarsh Pallian is the Co-founder and CEO of Geotoko, a location-based marketing and analytics platform. Adarsh is a serial entrepreneur with over twelve years of experience as a software engineer and UXP designer. Previously, Adarsh co-founded Chart.ly (acquired by Stocktwits) and Tweetizen . Adarsh began his career by founding Pallian Creative, an interactive digital agency based in Vancouver with clients that included Starbucks, Sony Music and Music World Entertainment.

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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