Get Me a Mobile Strategy or You're Fired!*

Jason Grigsby (Cloud Four)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Average rating: *****
(5.00, 2 ratings)

Learn the DOs and DON’Ts of a Successful Mobile Strategy.

Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year.

People and businesses are waking up to the reality that mobile is the next big thing.

With this realization comes another pressing question: What should our mobile strategy be?

Similar to the early days of the Internet, we’re seeing companies answer this fundamental question in many different ways.

Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.

  • Title of session borrowed from John Battelle’s excellent blog post.
Photo of Jason Grigsby

Jason Grigsby

Cloud Four

Jason Grigsby is cofounder of Cloud Four, a small web agency in lovely Portland, Oregon. Jason was part of the team that worked on the Obama ‘08 iPhone app, founded Mobile Portland and the first open device lab, and was a signatory to the Future Friendly Web Manifesto. When he was young, Jason whistled at 1,200 baud, was utterly unimpressed when first introduced to Mosaic, and was bit by the mobile bug in 2000, when WAP was crap. Jason coauthored Head First Mobile Web for O’Reilly. He participated in the Responsive Images Community Group and has written numerous articles on how to use responsive images. He is currently obsessed with the potential of progressive web apps.

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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