Serendipity is the act of finding something that was unexpected. Content driven location based technologies with recommendation engines are trying to make lives more interesting and comfortable by pointing out the most interesting things to do everywhere we go. This workshop will explore how companies like Whrrl, Bizzy, Where and foursquare are manufacturing serendipity. Can serendipity be destroyed and what is the effect of its destruction on society? What fills the void that was previously filled by discovery? And does this enhance or degrade experiences?
@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He blogs for several sites including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. He is the co-author of Location Based Marketing for Dummies.
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