@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He blogs for several sites including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. He is the co-author of Location Based Marketing for Dummies.
Kio Stark writes and consults on technology and human relationships, with a focus on stranger interactions, mediated intimacy, and technological authenticity. She teaches at NYU’s Interactive Telecommunications Program and makes interactive advertising for agencies including Ogilvy and Deutsch. Her first novel, Follow Me Down, will be published in June.
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