Last December, the Interactive Advertising Bureau launched its Mobile Marketing Center of Excellence, a new initiative to leverage the IAB’s institutional knowledge to accelerate the growth of mobile advertising. This session will discuss the IAB Mobile Center’s key objectives for 2011, how they translate into specific industry projects, and how the IAB can help you understand and take advantage of mobile advertising opportunities.
As the deputy director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission to grow the mobile interactive industry. Laszlo manages many of the IAB’s mobile standardization, best practices, research, and educational projects; provides guidance and advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Task Force.
Laszlo served as the IAB’s director of research from Sept. 2007 through December 2010, a role in which he oversaw a variety of projects meant to illuminate the value of online advertising to a variety of stakeholders. He also managed the IAB Mobile Committee for much of that time. During his IAB career, Laszlo has led IAB projects including writing a buyer’s guide to mobile advertising and the creation of the industry’s first guidelines for mobile web ad impression counting, a joint undertaking of the IAB, MMA, and MRC.
Prior to joining the IAB, he had an eight-year tenure at Jupiter Research, where he first started researching and writing about mobile internet topics in 2000.
Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts and a B.A. in East Asian Studies from Columbia. He lives in New York City.
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