Context is Everything

Genevieve Bell (Intel Corporation)
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Average rating: ****.
(4.89, 9 ratings)

Answering the question, “where are you,” seems perfectly straightforward. It on the surface a question about location. However, location is not a straightforward as: I am here. Many of us own digital devices, services and applications that tell us where we are and where we should be going, or tell others where we say we are, or at least where might wish we were. In a world of GPS, 4-square, facebook places, checking in and google maps, how do we think about where we are? In this talk, Genevieve uses a series of ethnographic moments to challenge our notions of location, direction, and place to suggest some other ways of making sense of where we might be.

Photo of Genevieve Bell

Genevieve Bell

Intel Corporation

Genevieve Bell is an Australian-born anthropologist and researcher. With a father who was an engineer and a mother who was an anthropologist, perhaps Genevieve was fated to ultimately work for a technology company. As director of user interaction and experience in Intel Labs, Genevieve leads a research team of social scientists, interaction designers, human-factors engineers, and computer scientists that shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires. In this team and her prior roles, Genevieve has fundamentally altered the way Intel envisions and plans its future products so that they are centered on people’s needs rather than simply silicon capabilities. She is also an accomplished industry pundit on the intersection of culture and technology and a regular public speaker and panelist at technology conferences worldwide, sharing myriad insights gained from her extensive international field work and research. Genevieve’s first book is Divining the Digital Future: Mess and Mythology in Ubiquitous Computing, cowritten with Paul Dourish of the University of California at Irvine. In 2010, she was named one of Fast Company’s inaugural 100 Most Creative People in Business. Genevieve is the recipient of several patents for consumer electronics innovations. She holds a PhD and a master’s degree in cultural anthropology from Stanford and a bachelor’s degree in anthropology from Bryn Mawr.

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts