The Future is Now - Ambient Location and the Future of the Interface

Aaron Parecki (Esri), Amber Case (Esri)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
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This talk will demonstrate how Aaron has been merging available technologies with custom programming to create location-aware social networks with custom proximal notification. Finally, Aaron will describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.

Photo of Aaron Parecki

Aaron Parecki


Aaron Parecki is known for having tracked his location at 5 second intervals since 2008, and for co-founding Geoloqi, a location-based developer platform acquired by global geography company Esri in 2012. He is now CTO of the Esri R&D Center, Portland, a growing development team pushing the limits of GPS and mobile technology.

In 2012, Aaron Parecki was featured in Inc. Magazine’s 30 Under 30 with Geoloqi co-founder Amber Case. His work has been featured in Wired, Fast Company, and more. He currently maintains, and has spoken around the world about OAuth, the future of location, and the quantified self movement. He is one of the founders of IndieWebCamp, a yearly conference on data ownership and online identity.

Photo of Amber Case

Amber Case


Amber Case is the Director of Esri’s R&D Center, Portland, where she works on open source developer tools and next generation location-based technology. Previously, she was the CEO of and co-founder of Geoloqi, a location-based software company acquired by Esri in 2012. She is an advocate of privacy, data ownership and calm technology. You can follow her on Twitter @caseorganic or at

  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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