Google Places is a powerful and free solution for helping local businesses connect with customers. Through our tools for building out a business presence online and getting rated and reviewed through our local recommendation engine, we’re helping to make small businesses more discoverable to potential consumers. First, we’ll look at a case study that demonstrates the positive impact of Places on a small business. Then we’ll discuss recent Google experiments in the local space, including local marketing campaigns in 2 U.S. cities, all aimed at helping small businesses build relationships with their customers and get new ones in the door.
Cecelia leads product marketing for Google’s local consumer products. Before joining the marketing team, she worked as a Product Specialist for local features, including Google Places accounts and local reviews. She’s worked directly with hundreds of users to get their businesses up and running on Google. Her passion for the local space and for helping small businesses get online stems from the the time she’s spent working for her mother’s tiny cafe in Dallas, Texas.
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