Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com
She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.
Cecelia leads product marketing for Google’s local consumer products. Before joining the marketing team, she worked as a Product Specialist for local features, including Google Places accounts and local reviews. She’s worked directly with hundreds of users to get their businesses up and running on Google. Her passion for the local space and for helping small businesses get online stems from the the time she’s spent working for her mother’s tiny cafe in Dallas, Texas.
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