Where 2.0 2011 Schedule: Full Listing

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Tuesday, 04/19/2011

9:00am

Add to your personal schedule
Marketing Ballroom E
Please note: to attend, your registration must include Marketing Boot Camp.
Average rating: *****
(5.00, 1 rating)
This all-day boot camp will focus on location-based marketing campaigns and the new technologies available to help marketers take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.
Add to your personal schedule
Development - Location Ballroom F
Please note: to attend, your registration must include Workshops.
Raffi Krikorian (Twitter)
Average rating: ****.
(4.38, 8 ratings)
The notion of "place" is a critical piece of context in a lot of digital interactions. How can you build a system to handle that? Read more.
Add to your personal schedule
Business & Strategy Ballroom G
Please note: to attend, your registration must include Workshops.
Matthew Russell (Digital Reasoning Systems)
Average rating: ****.
(4.50, 2 ratings)
Learn how to harvest, store, analyze, and visualize your geo data from popular social web properties such as Facebook, Twitter, and LinkedIn. Where do all of your friends usually hang out? Where does most of your professional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop. Read more.
Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Tara Hunt (Buyosphere)
Average rating: ****.
(4.00, 1 rating)
As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. 'People who bought this, also bought this' just doesn't quite cut it anymore. Read more.

9:20am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Brenna Hanly (Mullen)
Average rating: ***..
(3.00, 1 rating)
The current lifespan of a new technology usually follows a similar progression. In this presentation, Brenna Hanly will address how marketers assess the LBS space and tangible ways (with real examples) to ensure that your technology will be supported with marketing budgets sooner rather than later. Read more.

9:30am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Tara Hunt (Buyosphere), Brenna Hanly (Mullen)
... Read more.

9:40am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Kio Stark (Follow Me Down)
Average rating: *****
(5.00, 1 rating)
This talk explores why connections between strangers are so meaningful, revealing some of the unwritten rules and conventions that make face-to-face stranger interactions run smoothly, and considering how these rules play out in the public spaces we frequent online and the ad hoc public spaces created by our connected, location-aware devices. Read more.

9:55am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Mike Schneider (allen & gerritsen)
Average rating: ***..
(3.00, 1 rating)
Serendipity is the act of finding something that was unexpected. Content driven location based technologies with recommendation engines are trying to make lives more interesting and comfortable by pointing out the most interesting things to do everywhere we go. This workshop will explore how companies like Whrrl, Bizzy, Where and foursquare are manufacturing serendipity. Read more.

10:05am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Mike Schneider (allen & gerritsen), Kio Stark (Follow Me Down)
... Read more.

10:15am

Ballroom Foyer
Morning Break (20m)

10:35am

Add to your personal schedule
Development - Mobile Ballroom F
Please note: to attend, your registration must include Workshops.
Alasdair Allan (The Thing System, Inc.)
Average rating: ***..
(3.25, 4 ratings)
Augmented Reality has become one of the killer applications for the iPhone platform. During the workshop you will be walked through building a simple location-aware AR toolkit that you can then extend and reuse in your own projects and iPhone applications. Read more.
Add to your personal schedule
Development - Mobile Ballroom G
Please note: to attend, your registration must include Workshops.
Scott Hotes (Location Labs)
Average rating: **...
(2.00, 5 ratings)
The mobile apps of tomorrow must take into account much more about users than their check-in histories. Learn how to approach mobile development to derive meaningful user data and deliver true business value. Read more.
Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Vanessa Fox (Nine By Blue)
Average rating: ***..
(3.00, 2 ratings)
With the convergence of mobile devices and our ubiquitous use of search, nearly 30% of all queries have some local intent and around 15% of all searches are done on a mobile device. Learn the latest in how we search for local information and the best ways an organization with local interest can take advantage of that. Read more.

10:55am

Add to your personal schedule
Marketing Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Moderated by:
Cecelia Stewart (Google)
Panelists:
Average rating: ***..
(3.00, 3 ratings)
Google Places is a powerful and free solution for helping local businesses connect with customers. Through our tools for building out a business presence online and getting rated and reviewed through our local recommendation engine, we’re helping to make small businesses more discoverable to potential consumers. Read more.

11:05am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Vanessa Fox (Nine By Blue), Cecelia Stewart (Google)
Average rating: ***..
(3.00, 1 rating)

11:15am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Chris Mahl (SCVNGR)
Average rating: **...
(2.50, 2 ratings)
Find out what consumer engagement at a location-based level really looks with a deep dive into Buffalo Wild Wing's three-month campaign built on SCVNGR. With more than 1M challenges completed by 180,000 active participants, learn how the national sports-entertainment restaurant chain garnered tens of millions of social impressions, and had fun playing with their valued guests along the way. Read more.

11:30am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Tristan Walker (Foursquare Labs, Inc)
Average rating: ****.
(4.00, 2 ratings)
With over 8 million users and half a billion check-ins over the last year, foursquare is one of the fastest growing mobile platforms in the world. Tristan Walker, Director of Business Development for foursquare, will explain how the company thinks about working with large brands, national retailers, and local merchants, and share some partner success stories. Read more.

11:45am

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Tristan Walker (Foursquare Labs, Inc), Dennis Crowley (foursquare)
Average rating: ***..
(3.00, 1 rating)
Details coming soon Read more.

1:00pm

Add to your personal schedule
Development - Location Ballroom F
Please note: to attend, your registration must include Workshops.
Nicole Ozer (ACLU of Northern California), Chris Conley (ACLU of Northern California), Francoise Gilbert
Average rating: ***..
(3.75, 4 ratings)
Location information is valuable — and so is your users’ trust. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to avoid privacy pitfalls and make early decisions that are good for users and the bottom line. Read more.
Add to your personal schedule
Development - Location Ballroom G
Please note: to attend, your registration must include Workshops.
Adam DuVander (ProgrammableWeb)
Average rating: ***..
(3.20, 5 ratings)
It's easier than ever to get a map on your website with one of the many APIs provided by Google, Microsoft, MapQuest and many others. Adam DuVander, author of Map Scripting 101, will show you how to do that and more in this workshop. Using Mapstraction, an open source wrapper library, you can write code once for a dozen different map providers. Read more.
Add to your personal schedule
Products & Services Ballroom H
Please note: to attend, your registration must include Workshops.
Jan Nowak (Nokia), Tilman Kamp (Nokia)
Average rating: **...
(2.50, 2 ratings)
This is a practical session demonstrating how the Nokia Location APIs lets you integrate Ovi Maps into your service, application, or website. Jan Nowak and Tilman Kamp, Product Managers for Location APIs at Nokia, will show you how to display maps, show locations, and perform routing across different technologies while keeping the same functional logic. Read more.
Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
michael weiss (imagistic), Robert Rose (Big Blue Moose)
Average rating: **...
(2.00, 1 rating)
Companies are no longer in command of their brands. This session is an interactive exercise, we call The Brand Jam, that gets you out of your chairs and witness what can happen when people are honest. Read more.

1:30pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Joe Laszlo (IAB Mobile Marketing Center of Excellence)
Average rating: *....
(1.50, 2 ratings)
Last December, the Interactive Advertising Bureau launched its Mobile Marketing Center of Excellence, a new initiative to leverage the IAB’s institutional knowledge to accelerate the growth of mobile advertising. This session will discuss the IAB Mobile Center’s key objectives for 2011, how they translate into specific industry projects, Read more.

1:40pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Brian Klais (Pure Oxygen Mobile)
Brian analyzes the amazingly lagging mobile web experience at leading retail and media brands to identify mistakes, lessons learned, and opportunities for businesses to improve the universal mobile app known as the mobile web. Read more.

1:50pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Mok Oh (Where Inc.)
Average rating: ****.
(4.00, 1 rating)
Mok Oh will demonstrate the what, how, and why's of indoor mapping and practical use cases. Unlike its counterpart "outdoor mapping," indoor mapping has different technical and scalability challenges. Instead of relying on GPS and aerial photography, a different set of technologies are used and even invented. Read more.

2:00pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Jon Fougner (Facebook)
Average rating: ***..
(3.00, 1 rating)

2:35pm

Add to your personal schedule
Development - Mobile Ballroom F
Please note: to attend, your registration must include Workshops.
Dave Johnson (Nitobi)
Average rating: ***..
(3.75, 4 ratings)
HTML5 promises to pave the way for easy, device-neutral mobile app development. But, until HTML5 supports sophisticated cross-platform apps, developers are stuck building native apps for various devices. Or are they? In this session, learn how combining HTML5 with the open source PhoneGap framework bridges the gap between HTML5 today and the engaging mobile apps you want to build. Read more.
Add to your personal schedule
Development - Location Ballroom G
Please note: to attend, your registration must include Workshops.
Peter Skomoroch (Data Wrangling)
Average rating: ****.
(4.40, 5 ratings)
Learn about the newest geo-analytic tools and services. Read more.
Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Bill Jensen (Village Voice Media)
Average rating: ****.
(4.00, 2 ratings)
Newspapers once dominated location-based media. Now they have been lapped. Bill Jensen will discuss how Village Voice Media’s alternative brand has successfully transformed itself into a multi-platform, multi-revenue stream business—and how it’s not too late for daily newspapers and radio stations to do the same. Read more.

2:50pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Warren Webster (Patch Media)
Average rating: ****.
(4.50, 2 ratings)
Warren Webster will discuss the power of having an online local strategy and share experiments and successes from AOL’s Local Town properties, which include Patch.com, City’s Best, and MapQuest. Together, these three properties share a similar focus on technology, rapid launch and regeneration, and unique targeted advertising opportunities. Read more.

3:05pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Bill Jensen (Village Voice Media), Warren Webster (Patch Media)
Average rating: *****
(5.00, 1 rating)

3:15pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Aaron Parecki (Esri), Amber Case (Geoloqi)
Average rating: *****
(5.00, 1 rating)
This talk will demonstrate how Aaron has been merging available technologies with custom programming to create location-aware social networks with custom proximal notification. Finally, Aaron will describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done Read more.

3:25pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Mike Ghaffary (Yelp)
Average rating: **...
(2.00, 1 rating)

3:45pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Colleen Jones (Content Science), Tim Jones (North Carolina State University)
Average rating: *....
(1.00, 2 ratings)
Check in. Earn a badge. Been there. Done that. How can location-based services (LBS) reach their potential? By using location as a cue to offer the right content to the right community at the right time. This presentation will share North Carolina State University's journey through planning its new location-based mobile applications and websites. Read more.

3:55pm

Add to your personal schedule
Development - Location Ballroom F
Please note: to attend, your registration must include Workshops.
Bernie Hackett (10gen)
Average rating: ****.
(4.00, 2 ratings)
This workshop will include hands-on experience working with location data in MongoDB. Data sources will include at least a Zip code listing from the US Census and geo-coded transit stops. No MongoDB experience required, but you should have it downloaded to your laptop if you want to follow along. Read more.
Add to your personal schedule
Development - Location Ballroom G
Please note: to attend, your registration must include Workshops.
Kathryn Hurley (Google), Mano Marks (Google, Inc. )
Average rating: ****.
(4.50, 4 ratings)
With Google Fusion Tables, a few clicks can turn a large tabular data file into a customized, data driven map or other visualization. With a simple user interface for querying their data, and styling it, users can create highly customized maps. And they can share their data with others while preserving their attribution. So come, learn to build your own data driven map, no programming required. Read more.

4:00pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Rob Bailey (SimpleGeo)
Average rating: *****
(5.00, 2 ratings)
SimpleGeo, Five Emerging Business Models for Making Money from Location (And Which One Works Best) Read more.

4:15pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
David Staas (JiWire)
Average rating: ***..
(3.50, 2 ratings)
New location technology is changing mobile commerce, addressing the new demands of a location-focused marketplace. Brands are using location-based promotions to drive in-store traffic, offer hyperlocal deals and real-time availability at nearby locations. JiWire is helping unlock location opportunities for all brands, even the 75 percent of Fortune 500 brands who don’t have their own storefronts. Read more.

4:25pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Adarsh Pallian (Geotoko)
Average rating: ***..
(3.00, 1 rating)
How do you know your location-based marketing campaign is actually working? Analytics are a crucial part of understanding the success or failure of a campaign. Read more.

4:35pm

Add to your personal schedule
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Jason Grigsby (Cloud Four)
Average rating: *****
(5.00, 2 ratings)
Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*. Read more.

7:00pm

Add to your personal schedule
Ballroom EFGH
Average rating: ****.
(4.50, 6 ratings)
Join us for Ignite Where 2011. This fun, high-energy evening of “speed presentations” given by people like you. Read more.

7:30pm

Add to your personal schedule
Ballroom EFGH
Brady Forrest (O'Reilly Media, Inc.), Christine Herron (Intel Capital), Marc Naddell (NAVTEQ), Tom Coates (Product Club)
Average rating: ***..
(3.00, 2 ratings)
“Over the Radar” is premiering for its kick-off season at Where 2.0 on April 19, 2011 during Ignite. This new chat fest sponsored by NAVTEQ Network For Developers will feature this team of dynamic visionaries who will discuss and in some cases debate the future of experiencing location in today’s hectic world. Read more.

7:50pm

Add to your personal schedule
Ballroom EFGH
Average rating: ****.
(4.00, 3 ratings)
Join us for Ignite Where 2011. This fun, high-energy evening of “speed presentations” given by people like you. Read more.

9:00pm

Add to your personal schedule
Evening BoF's
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic. Read more.

Wednesday, 04/20/2011

9:00am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Average rating: ***..
(3.00, 2 ratings)
Brady Forrest and Laurel Ruma welcome you to Where 2.0. Read more.

9:10am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Dennis Crowley (foursquare), Robert Scoble (Rackspace)
Average rating: ***..
(3.86, 7 ratings)
Robert Scoble, Rackspace tech journalist, and Dennis Crowley, founder and CEO of Foursquare, kick-off the morning with a discussion about the state of the location technology space and where it needs to go next. Read more.

9:30am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Patrick Meier (Ushahidi)
Average rating: ****.
(4.18, 11 ratings)
This presentation highlights how crowdsourced crisis mapping is being used for disaster response and outlines the new role that online volunteer communities like the Standby Task Force are playing in this context. The presentation also explains why both crowdsourcing and crowdfeeding are key to the future of disaster response. Examples from various Ushahidi projects will be shared. Read more.

9:45am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Nick Pudar (General Motors)
Average rating: ***..
(3.00, 8 ratings)
.. Read more.

9:55am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Jim Schoonmaker (Everyscape)
Average rating: ***..
(3.00, 8 ratings)

10:00am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Marissa Mayer (Google)
Average rating: ****.
(4.00, 9 ratings)
TBD Read more.

10:45am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Justin Shaffer (Facebook)
Average rating: ***..
(3.33, 6 ratings)

11:00am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Sam Altman (Loopt )
Average rating: ***..
(3.33, 6 ratings)
Details coming soon Read more.

11:05am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Average rating: ***..
(3.78, 9 ratings)
With the pervasiveness of mobile technology and greater opportunities for crowd sourcing, it has become possible to integrate everything that moves on the planet into a geospatial framework. Read more.

11:20am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Krissy Clark (KQED Public Radio)
Average rating: ****.
(4.70, 10 ratings)
The best journalism is like a map. It shows where you are in relation to others; it provides a sense of topography, a glimpse in to a new world, or a better understanding of a familiar one. Ideally, journalism helps citizens and communities discover where they are, so they can better decide where they are going. Read more.

11:35am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Average rating: ***..
(3.75, 8 ratings)
Nokia Keynote *This session sponsored by Nokia* Read more.

11:45am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Average rating: ****.
(4.12, 8 ratings)
Keynote by Blaise Agüera y Arcas, Microsoft Read more.

1:10pm

Add to your personal schedule
Products & Services Ballroom D
Mike Mayo (Rackspace)
Join Mike Mayo, mobile apps developer for Rackspace, for a discussion about the new services and tools that are being developed to help business leaders control their world, regardless of whether you are traveling for business or on a beach in Maui. Read more.
Add to your personal schedule
Marketing Ballroom E
Scott Kveton (Urban Airship, Inc.)
Average rating: ***..
(3.00, 1 rating)
Location-aware smart phones have marketers salivating at the chance to begin sending more relevant marketing messages, but unless they learn from a new wave of successful applications, their customers will tune out. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Michael Metcalf (Yahoo!)
The surge in smartphone usage will increasingly enable strangers to connect with one another. Spatial Networking will be a new paradigm in ad hoc communication and collaboration with those in your immediate proximity – even if they’re not in your social graph. I will examine the competitive landscape, privacy implications, and new business opportunities in Spatial Networking. Read more.
Add to your personal schedule
Jennie Lees (Google)
Average rating: ***..
(3.75, 4 ratings)
A team of four strangers, an idea, and 5 weeks. Learn how we applied lean startup techniques to prototype and playtest a mobile, social, location-based game and the lessons learned in the process. How can you test out game concepts without writing a line of code? How can you test social in real life? And how does the sock puppet fit into all this? Read more.
Add to your personal schedule
Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
Average rating: *****
(5.00, 1 rating)
Advances in biometric identification will soon allow a person to be tracked without consent, providing a potentially continuous stream of location data that can be made available to marketeers, government, police, friends, enemies, or anyone willing to buy it. This session will examine the state of the art of surveillance technologies, defeat mechanisms, and implications for privacy. Read more.

1:40pm

Add to your personal schedule
Products & Services Ballroom D
Thor Mitchell (Google Inc.)
Google Maps API Premier has become the go-to enterprise web mapping solution. New developments with the Fusion Tables API and Places API extend the functionality of the Google Maps and Google Earth for businesses. Read more.
Add to your personal schedule
Business & Strategy Ballroom E
Tyler Bell (Factual)
Average rating: ****.
(4.00, 1 rating)
Social and mobile developers have eschewed computer-friendly (but human-hostile) longitude and latitude for business listings and POI, an irregular but much more informative rich contextual topology. This session provides an overview of how the online and offline worlds can be better linked using Big Data approaches to content aggregation. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
David Staas (JiWire)
Average rating: ***..
(3.50, 2 ratings)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
Add to your personal schedule
Marc René Gardeya (Hoppala)
Average rating: ***..
(3.00, 1 rating)
Like in the early times of the web, when authoring tools bridged the gap between technology and creativity, today Hoppala Augmentation provides non-technical creatives with an easy way to start experimenting with mobile augmented reality and concentrate on the real thing: the content. Read more.
Add to your personal schedule
Jason Jacobs (RunKeeper)
As location-enabled smartphones proliferate, increasingly large amounts of fitness data can be collected more easily and inexpensively than ever before. By aggregating this data in one place, and building a virtual platform that combines analytics, coaching, game mechanics, and social networking, is it possible to increase the health of the world's population in a meaningful way? Read more.

2:10pm

Add to your personal schedule
Products & Services Ballroom D
Find out how you can quickly build mobile mapping applications that include more than just dots on a map. This session will cover Esri’s APIs for Android, iOS, and Windows Phone and show the power of mobile maps that are built with editing and analysis capabilities. You will see demos for each platform, learn about the capabilities of the APIs and discover how to get started. Read more.
Add to your personal schedule
Marketing Ballroom E
Hamid Schricker (Fwix, Inc.), Jacek Grebski (Badger Media Inc.), Lukas Biewald (CrowdFlower), Maria Zhang (Propeld, Inc.), Jeffrey Martin (360cities.net), Kris Kolodziej (Verizon Wireless), Benjamin Sann (BestParking.com)
Average rating: ***..
(3.00, 2 ratings)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new! Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Average rating: ***..
(3.33, 3 ratings)
So you made an awesome application. Now what? How do you make money off of it? This panel will dive into strategies behind monetizing applications and explore real-life success stories from well known developers with applications across multiple mobile platforms. Read more.
Add to your personal schedule
Aaron Straup Cope (Stamen Design)
Average rating: *****
(5.00, 3 ratings)
We've spent so long fussing over the relentless details in cartography that we've sort of forgotten what things (should) look like at a distance. Can we use the tools at our disposal to discover new "dragons" on maps we've not yet imagined? Read more.
Add to your personal schedule
Andrew Turner (GeoIQ)
Average rating: ****.
(4.00, 2 ratings)
We've reach a pinnacle of open location data and mapping visualization. The cutting edge is now in allowing conversations around location through shared understanding. Collaborative Analytics are allowing citizens to share climate models with scientists and mobile developers to work with businesses on social media campaigns. Learn about how collective location intelligence is evolving Where2.0. Read more.

3:30pm

Add to your personal schedule
Products & Services Ballroom D
Moderated by:
Nick Pudar (General Motors)
Panelists:
Robert Scoble (Rackspace), Daniel Jacobson (Netflix), Amber Case (Geoloqi)
Always connected 24/7/365 everywhere, at any time? What does it mean? As technology and the social web continue to advance, what are the trends and what do they mean to the individual? Read more.
Add to your personal schedule
Perry Evans (Closely, Inc.)
The Daily Deal concept has created incredible consumer momentum and has huge potential to form the foundation for a new generation of LBS business models. This talk dissects this trend using proprietary research from local businesses who use Daily Deals. It will highlight the issues and challenges in adapting the Daily Deal email/social distribution to mobile search, discovery and LBS apps. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
With the web, the travel industry has seen an increase in innovation, but serious challenges remain. How do you build loyalty, crowdsource information and context, and mobile apps all at once? Other challenges and opportunities include defining location, creating smarter search, and increasing relevancy. Hear how these companies are charging ahead. Read more.
Add to your personal schedule
Srinivas Narayanan (Facebook)
Average rating: ***..
(3.00, 3 ratings)
Searching for places nearby and discovering interesting new places are important aspects of the Facebook Places product. In this talk, we will describe our system for querying and ranking nearby places in search results. Our system combines user-generated places with places from other sources to provide high-quality results. Read more.
Add to your personal schedule
Alasdair Allan (The Thing System, Inc.), Pete Warden (Jetpac)
Average rating: ****.
(4.00, 3 ratings)
Today at Where 2.0 Pete Warden and Alasdair Allan will discuss the discovery that your iPhone, and your 3G iPad, is regularly recording the position of your device into a hidden file. Ever since iOS 4 arrived, your device has been storing a long list of locations and time stamps. Read more.

4:20pm

Ballroom D
Sponsored by Nokia TBC
Add to your personal schedule
Jyri Engestrom (Ditto)
Average rating: ****.
(4.33, 3 ratings)
A trip, a photo, a destination - they all have a location (or locations) that can be shared. However sharing a location isn't as simple as the base objects themselves. Location needs to be baked into an experience from the beginning. The creator of Jaiku and Ditto explains his methods in this session. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Moderated by:
Tom Coates (Product Club)
Panelists:
Darian Shirazi (Fwix), Justin Shaffer (Facebook), Christof Hellmis (Nokia gate5 GmbH), Matt Galligan (SimpleGeo)
Average rating: ****.
(4.00, 1 rating)
Stores, Malls, Bars - there locations are facts. Not owned by anyone, but gathering that data and just as importantly keeping it accurate is expensive. What can a startup do? Can they depend on larger players' APIs? Should they buy the data? Should they depend on their users? Or should companies pool together and just maintain one canonical database of places? Read more.
Add to your personal schedule
Max Ogden (Independent)
Average rating: ****.
(4.00, 1 rating)
The civic web is a class of software that focuses on real world events and places specific to a city or neighborhood. GeoCouch, or geo flavored CouchDB, is a web oriented database that lets you host and serve powerful javascript apps and lets you easily crunch geographic data with mega GeoCouch geo muscle. Learn how GeoCouch can be your one stop shop for powering and hosting rich client side maps Read more.
Add to your personal schedule
Tod Kurt (ThingM)
The Google Nexus S offers support for Near Field Communication (NFC), an extension to a RFID smart card protocol popularly used for secure access, metro passes, and electronic money. This session will cover what NFC and RFID is and is not, what Android on the Nexus S is currently capable of, and some examples of how to add NFC to your apps. Read more.

5:00pm

Add to your personal schedule
Exhibit Hall A
Average rating: ***..
(3.80, 5 ratings)
Grab a drink, mingle with fellow Where 2.0 participants, and see the latest offerings from our exhibitors and sponsors. Read more.

5:30pm

Add to your personal schedule
Ballroom EFGH
Average rating: ***..
(3.75, 4 ratings)
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will will give you a chance to see the newest companies entering the location market. Read more.

6:30pm

Add to your personal schedule
Exhibit Hall A
Robert Scoble (Rackspace), Daniel Jacobson (Netflix)
Average rating: **...
(2.50, 2 ratings)
OnStar launched the 2011 Student Developer Challenge reaching out to university students and challenging them to try their hands at designing the next OnStar voice application that will keep drivers safely connected on the road. The top six finalists will present to a prestigious panel of judges following the Exhibit Hall reception on Wednesday evening. Read more.

7:00pm

Add to your personal schedule
Exhibit Hall A
Average rating: ****.
(4.00, 4 ratings)
The Startup Showcase judges will announce their picks and reveal the audience favorite. Each winner will get 2-minutes on stage to give their pitch. Read more.

7:30pm

Add to your personal schedule
Evening BoF's
Average rating: *....
(1.00, 1 rating)
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic. Read more.

Thursday, 04/21/2011

9:00am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Details coming soon. Read more.

9:05am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Ben Fry (Fathom Information Design)
Average rating: ****.
(4.60, 5 ratings)
Location is more than just latitude and longitude. It's the space and the place of people, objects, and emotions. Ben Fry will talk about the spatial and spacial importance of location in data visualization. Read more.

9:20am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Julia Grace (IBM Research - Almaden)
Average rating: **...
(2.60, 5 ratings)
Online or offline, the location revolution has changed where we go, what we buy and how we buy it. But has it made our lives easier? Read more.

9:35am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Charlie Kim (Next Jump, Inc. )
Average rating: ***..
(3.40, 5 ratings)
Keynote by Charlie Kim of Next Jump, Inc. Read more.

9:50am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Mihir Shah (Groupon)
Average rating: ***..
(3.25, 4 ratings)
Details coming soon. Read more.

10:05am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Matt Galligan (SimpleGeo), Mikhail Panchenko (Urban Airship)
Average rating: ***..
(3.86, 7 ratings)
With the check-in getting quickly commoditized, what's the next step in location-aware services? What are some ways that companies can leverage a world of real-time information and capabilities to build new and more compelling offerings? Read more.

10:45am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
DJ Patil (Greylock Partners)
Average rating: ****.
(4.43, 7 ratings)
It's not just where you are, but what's around you. A new wave of apps like Color are taking advantage of this to curate social information for you. Read more.

11:00am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Steve Martocci (GroupMe)
Average rating: ***..
(3.60, 5 ratings)
Group messaging services have grown in popularity with mobile phone users. These tools enable people to communicate with their real life network, making plans and other group decisions in real-time. Read more.

11:05am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Diann Eisnor (waze)
Average rating: ****.
(4.50, 8 ratings)
Location based services have unique scaling challenges-on the web it is relatively easy to find a million people interested in anything. Now try finding several thousand users in a specific location with a specific phone with a specific app. This talk will focus on the lessons learned in using game mechanics as a start point and explore the shift from a "fun" app to a "functional" utility. Read more.

11:15am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Jack Abraham (eBay)
Average rating: ***..
(3.00, 7 ratings)
Details coming soon. Read more.

11:30am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Average rating: ****.
(4.43, 7 ratings)
Keynote by Kellan Elliott-McCrea Read more.

11:40am

Add to your personal schedule
Ballroom EFGH
This is presentation will be streamed live along with the other keynotes.
Genevieve Bell (Intel Corporation)
Average rating: ****.
(4.89, 9 ratings)
Answering the question, “where are you,” seems perfectly straightforward. It on the surface a question about location. However, location is not a straightforward as: I am here. In this talk, Genevieve uses a series of ethnographic moments to challenge our notions of location, direction, and place to suggest some other ways of making sense of where we might be. Read more.

1:10pm

Add to your personal schedule
Products & Services Ballroom D
Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
Average rating: ***..
(3.00, 1 rating)
How do consumers react to location-based advertising? What are the implications for advertisers, marketers, and publishers within location-based services? Join AT&T Interactive for valuable insights on mobile consumer behavior based on findings from an April 2011 study conducted by The Nielsen Company. Read more.
Add to your personal schedule
Marketing Ballroom E
Clay Smith (Flite)
Average rating: ****.
(4.00, 1 rating)
You’re an average of the 5 people you spend the most time with.” – Jim Rohn Just like people we spend the most time with, the places we go is one of the best representations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applications. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Ben Berkowitz (SeeClickFix), Kam Lasater (SeeClickFix)
There's more to mapping potholes and reporting broken streetlights than just creating a website. Ben and Kam, co-founders of SeeClickFix, will explain their experiences and take-aways as well as open the discussion to discuss both effective and change management at the local government level. Read more.
Add to your personal schedule
Ted Morgan (Skyhook Wireless)
Average rating: ***..
(3.00, 1 rating)
This session is a roundup of the trends we saw in the past year and examples of apps using location in cool new ways. Skyhook will also present results of their app surveys which investigate how app developers plan to use location in the future. Read more.
Add to your personal schedule
Business & Strategy Ballroom H
Gregory Dicum (MondoWindow.com)
The rapid penetration of in-flight wifi is initiating a disruptive cycle in one of the last unconnected pockets of consumer technology. By using this developing infrastructure to bring location to the air traveler, MondoWindow turns the plane into a browser and turns the moving map into the foundation for a new kind of in-flight entertainment. Read more.

1:40pm

Add to your personal schedule
Marketing Ballroom E
Matthias Galica (ShareSquare)
Average rating: ****.
(4.00, 1 rating)
The utilization of QR codes for integrating offline promotions with engaging mobile experiences is a divisive topic. Some consider these glyphs an eyesore, others a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this technology in the United States? Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Kiran Modak (Unsocial)
Average rating: **...
(2.00, 1 rating)
Unsocial is a location-based business networking app. It's called Unsocial because rather than focusing on your current network, it connects you to the people you need to meet. Unsocial uses geo-location and smart tagging to connect you with business people you wouldn't otherwise meet. It’s also a conference tool, able to deliver dynamic content like agendas, speaker bios and more. Read more.
Add to your personal schedule
Average rating: ***..
(3.50, 2 ratings)
Urban objects like bridges tweet, massively scaled human sensors provide road info, cities offer real-time transit data + citizens power alerts which can be integrated cheaply and @scale. This talk explores questions associated w/developing a real-time transportation dashboard for cities, shares the prototype visualization/sonification in attempt to answer "How do we navigate a data-driven city?" Read more.
Add to your personal schedule
Jeff Raimo (NAVTEQ), Jessica Borak (NAVTEQ)
Average rating: ***..
(3.00, 1 rating)
LIDAR is increasingly be used to collect street level features with amazing detail and accuracy. This session will examine the use of LIDAR, it's benefits, and the possibilities that exist with this exciting technology especially when paired with other technologies like high resolution cameras, panoramic cameras, and high precision location technologies. Read more.

2:10pm

Add to your personal schedule
Products & Services Ballroom D
Christof Hellmis (Nokia gate5 GmbH), Michael Halbherr (Nokia), Jan Nowak (Nokia)
This session will showcase how Nokia’s map community platform is built with the ecosystem. Christof Hellmis who heads Nokia’s location unit, will show you the innovation Nokia has in this space and how the ecosystem contributes to the creation of the platform, for the benefit of consumers, developers and partners. Read more.
Add to your personal schedule
Marketing Ballroom E
Lenny Rachitsky (Localmind), Boris Bogatin (NearVerse), Paul Smith (C3 Technologies), David Levine (Geostellar), Danny Moon (UpNext), Duncan McCall (PlaceIQ), Babak Hedayati (MobiLife), Bo Fishback (Zaarly)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new! Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Moderated by:
Diann Eisnor (waze)
Panelists:
Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
Average rating: ***..
(3.33, 3 ratings)
Context is what makes search an experience and not just a function of a website or app. Hear about how robust context creates a rich interface and happy customer. Read more.
Add to your personal schedule
Tom MacWright (MapBox)
Average rating: **...
(2.00, 1 rating)
TileLive, a dynamic tile rendering toolset that runs in Amazon's cloud, provides fast, non-Flash interactive maps. It's an open source solution for something that until recently had only been achieved by Google and a few competitors. This presentation will demo TileLive and analyze its map rendering techniques, along with Google's and others, and show it in action in several use cases. Read more.
Add to your personal schedule
While the check-in battle of GPS occurs outside of the building, device interactions inside the building are more relevant to human relationships. We explain the heartbeat of radios and dive into machine readable code creating almost sci-fi actions of automated and relevant scripting for the real world. Read more.

3:30pm

Add to your personal schedule
Alasdair Allan (The Thing System, Inc.)
Location-aware augmented reality applications, where objects are injected into a real-world view based their location relative to your own position, as well as marker-based applications, where the real-world view is interpreted in real time and objects are placed in the view based on unique real-world markers, have rapidly become one of the killer applications Read more.
Add to your personal schedule
Marketing Ballroom E
Moderated by:
Joe Laszlo (IAB Mobile Marketing Center of Excellence)
Panelists:
Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Average rating: ****.
(4.00, 1 rating)
In the early days of the wireless internet, the endgame of mobile advertising was epitomized by the cliché of a latte coupon delivered just as you walk by a Starbucks. Although mobile devices, networks, and media have improved tremendously in the past ten years, today that example rarely arises. What’s the reality of location-aware advertising today? Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Kris Kolodziej (Verizon Wireless), Bryan Trussel (Glympse Inc.), Holger Luedorf (Foursquare), Anne Bezancon (Placecast)
Average rating: ****.
(4.00, 1 rating)
The key to location is the mobile phone. It used to be that carriers held the key, but now that's been abstracted away to the OS level. Startups don't need the carrier to know where their users are anymore. A boat was missed. In the future how can carriers work with technology companies? Read more.
Add to your personal schedule
Mok Oh (Where Inc.)
We're familiar with the mapping of outdoor spaces, but what about indoor areas like malls, conferences, and baseball stadiums? Learn how indoor space is mapped and how you can use to benefit your customers. Read more.
Add to your personal schedule
Nathaniel Vaughn Kelso (The Washington Post)
Average rating: ****.
(4.00, 1 rating)
This session will examine the best ways to map and visualize data. Read more.

4:20pm

Add to your personal schedule
Rich Kilmer (LivingSocial)
Average rating: ****.
(4.50, 2 ratings)
This talk will show 5 different frameworks that allow a single language to be used to target native applications on leading mobile platforms. "Cross-platform" does not mean the exact application executes unchanged on multiple platforms, but that a single language can be used to target them. Read more.
Add to your personal schedule
Business & Strategy Ballroom F
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
Christine Herron (Intel Capital), John Malloy (BlueRun Ventures), Dev Khare (Venrock)
Average rating: ***..
(3.00, 1 rating)
Location is a hot space right now. But every sector is going to have it's winners and losers. What are VCs betting on? What do they think are some unexplored ideas? Read more.
Add to your personal schedule
Christian O. Petersen (CloudMade)
This session will take you through how to come up with and create the next generation of location and context aware smartphone apps. Location is not just about checking in or navigating on a map. It’s the key difference between the old desktop applications and a new era of smartphone apps and user experiences created for people on-the-go. Read more.
Add to your personal schedule
Daniel Cousineau (RAPP Collins)
jQuery Mobile is a new cross-device touch UI platform for your web apps from the same people that brought you jQuery and jQuery UI. It provides a lightweight application framework that enables you to build dynamic, native quality web applications quickly. Come learn the basics, tricks, and pitfalls as we walk through a small, sample mobile application. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts