Where 2.0 2011 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom E
Ballroom F
Add Real-Time Geo to your personal schedule
9:00am Real-Time Geo Raffi Krikorian (Twitter)
Add Building an AR toolkit for iOS 4 to your personal schedule
10:35am Building an AR toolkit for iOS 4 Alasdair Allan (The Thing System, Inc.)
Add Location-Based Privacy: It's Good for Business to your personal schedule
1:00pm Location-Based Privacy: It's Good for Business Nicole Ozer (ACLU of Northern California), Chris Conley (ACLU of Northern California), Francoise Gilbert
Add Working with Geo Data in MongoDB to your personal schedule
3:55pm Working with Geo Data in MongoDB Bernie Hackett (10gen)
Ballroom G
Add Mining the Geo Needles In The Social Haystack to your personal schedule
9:00am Mining the Geo Needles In The Social Haystack Matthew Russell (Digital Reasoning Systems)
Add Hands on Map Scripting to your personal schedule
1:00pm Hands on Map Scripting Adam DuVander (ProgrammableWeb)
Add Geo-Analytics Tutorial to your personal schedule
2:35pm Geo-Analytics Tutorial Peter Skomoroch (Data Wrangling)
Add Getting Started with Google Maps and Fusion Tables to your personal schedule
3:55pm Getting Started with Google Maps and Fusion Tables Kathryn Hurley (Google), Mano Marks (Google, Inc. )
Ballroom H
Add Nokia Location API Family for Desktop and Mobile to your personal schedule
1:00pm Sponsored by Nokia
Nokia Location API Family for Desktop and Mobile Jan Nowak (Nokia), Tilman Kamp (Nokia)
Add Ignite Where 2.0 - Part I (sponsored by NAVTEQ Network for Developers)  to your personal schedule
7:00pm Sponsored by Navteq Network for Developers
Room: Ballroom EFGH
Ignite Where 2.0 - Part I (sponsored by NAVTEQ Network for Developers)
Add Over the Radar (sponsored by NAVTEQ Network For Developers) to your personal schedule
7:30pm Plenary
Room: Ballroom EFGH
Over the Radar (sponsored by NAVTEQ Network For Developers) Brady Forrest (O'Reilly Media, Inc.), Christine Herron (Intel Capital), Marc Naddell (NAVTEQ), Tom Coates (Product Club)
10:15am Morning Break
Room: Ballroom Foyer
2:15pm Afternoon Break
Room: Ballroom Foyer
11:50am Lunch
Room: Pool Area and Mezzanine
Add Tuesday Birds of a Feather Sessions to your personal schedule
9:00pm Birds of a Feather Sessions
Room: Evening BoF's
Tuesday Birds of a Feather Sessions
5:10pm On Your Own
Room: Dinner Break
9:00am-5:10pm (8h 10m) Marketing
Where 2.0 Marketing Boot Camp: Bringing Marketers and Technologists Together
This all-day boot camp will focus on location-based marketing campaigns and the new technologies available to help marketers take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful.
9:00am-10:15am (1h 15m) Development - Location
Real-Time Geo
Raffi Krikorian (Twitter)
The notion of "place" is a critical piece of context in a lot of digital interactions. How can you build a system to handle that?
10:35am-11:50am (1h 15m) Development - Mobile
Building an AR toolkit for iOS 4
Alasdair Allan (The Thing System, Inc.)
Augmented Reality has become one of the killer applications for the iPhone platform. During the workshop you will be walked through building a simple location-aware AR toolkit that you can then extend and reuse in your own projects and iPhone applications.
1:00pm-2:15pm (1h 15m) Development - Location
Location-Based Privacy: It's Good for Business
Nicole Ozer (ACLU of Northern California) et al
Location information is valuable — and so is your users’ trust. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to avoid privacy pitfalls and make early decisions that are good for users and the bottom line.
2:35pm-3:50pm (1h 15m) Development - Mobile
HTML5 is the Future of Mobile, PhoneGap Takes You There Today
Dave Johnson (Nitobi)
HTML5 promises to pave the way for easy, device-neutral mobile app development. But, until HTML5 supports sophisticated cross-platform apps, developers are stuck building native apps for various devices. Or are they? In this session, learn how combining HTML5 with the open source PhoneGap framework bridges the gap between HTML5 today and the engaging mobile apps you want to build.
3:55pm-5:10pm (1h 15m) Development - Location
Working with Geo Data in MongoDB
Bernie Hackett (10gen)
This workshop will include hands-on experience working with location data in MongoDB. Data sources will include at least a Zip code listing from the US Census and geo-coded transit stops. No MongoDB experience required, but you should have it downloaded to your laptop if you want to follow along.
9:00am-10:15am (1h 15m) Business & Strategy
Mining the Geo Needles In The Social Haystack
Matthew Russell (Digital Reasoning Systems)
Learn how to harvest, store, analyze, and visualize your geo data from popular social web properties such as Facebook, Twitter, and LinkedIn. Where do all of your friends usually hang out? Where does most of your professional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop.
10:35am-11:50am (1h 15m) Development - Mobile
Tell Me More – Why Data Collection Must Extend Beyond the Check-in
Scott Hotes (Location Labs)
The mobile apps of tomorrow must take into account much more about users than their check-in histories. Learn how to approach mobile development to derive meaningful user data and deliver true business value.
1:00pm-2:15pm (1h 15m) Development - Location
Hands on Map Scripting
Adam DuVander (ProgrammableWeb)
It's easier than ever to get a map on your website with one of the many APIs provided by Google, Microsoft, MapQuest and many others. Adam DuVander, author of Map Scripting 101, will show you how to do that and more in this workshop. Using Mapstraction, an open source wrapper library, you can write code once for a dozen different map providers.
2:35pm-3:50pm (1h 15m) Development - Location
Geo-Analytics Tutorial
Peter Skomoroch (Data Wrangling)
Learn about the newest geo-analytic tools and services.
3:55pm-5:10pm (1h 15m) Development - Location
Getting Started with Google Maps and Fusion Tables
Kathryn Hurley (Google) et al
With Google Fusion Tables, a few clicks can turn a large tabular data file into a customized, data driven map or other visualization. With a simple user interface for querying their data, and styling it, users can create highly customized maps. And they can share their data with others while preserving their attribution. So come, learn to build your own data driven map, no programming required.
1:00pm-2:15pm (1h 15m) Products & Services
Nokia Location API Family for Desktop and Mobile
Jan Nowak (Nokia) et al
This is a practical session demonstrating how the Nokia Location APIs lets you integrate Ovi Maps into your service, application, or website. Jan Nowak and Tilman Kamp, Product Managers for Location APIs at Nokia, will show you how to display maps, show locations, and perform routing across different technologies while keeping the same functional logic.
7:00pm-7:30pm (30m) Event
Ignite Where 2.0 - Part I (sponsored by NAVTEQ Network for Developers)
Join us for Ignite Where 2011. This fun, high-energy evening of “speed presentations” given by people like you.
7:30pm-7:50pm (20m) Event
Over the Radar (sponsored by NAVTEQ Network For Developers)
Brady Forrest (O'Reilly Media, Inc.) et al
“Over the Radar” is premiering for its kick-off season at Where 2.0 on April 19, 2011 during Ignite. This new chat fest sponsored by NAVTEQ Network For Developers will feature this team of dynamic visionaries who will discuss and in some cases debate the future of experiencing location in today’s hectic world.
7:50pm-8:30pm (40m) Event
Ignite Where 2.0 - Part II (sponsored by NAVTEQ Network for Developers)
Join us for Ignite Where 2011. This fun, high-energy evening of “speed presentations” given by people like you.
10:15am-10:35am (20m)
Break: Morning Break
2:15pm-2:35pm (20m)
Break: Afternoon Break
11:50am-1:00pm (1h 10m)
Break: Lunch
9:00pm-10:30pm (1h 30m) Event
Tuesday Birds of a Feather Sessions
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic.
5:10pm-7:00pm (1h 50m)
Break: On Your Own
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts