Where 2.0 2011 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom E
Add Why Your Marketing App Will Fail to your personal schedule
1:10pm Why Your Marketing App Will Fail Scott Kveton (Urban Airship, Inc.)
Add Big Data, Big Local to your personal schedule
1:40pm Big Data, Big Local Tyler Bell (Factual)
Add Where 2.0 Launch Presentations to your personal schedule
2:10pm Where 2.0 Launch Presentations Hamid Schricker (Fwix, Inc.), Jacek Grebski (Badger Media Inc.), Lukas Biewald (CrowdFlower), Maria Zhang (Propeld, Inc.), Jeffrey Martin (360cities.net), Kris Kolodziej (Verizon Wireless), Benjamin Sann (BestParking.com)
Add Adapting Daily Deals to Live LBS to your personal schedule
3:30pm Adapting Daily Deals to Live LBS Perry Evans (Closely, Inc.)
Add Location-Based Social Experiences  to your personal schedule
4:20pm Location-Based Social Experiences Jyri Engestrom (Ditto)
Ballroom F
Add Making Money Off of Apps to your personal schedule
2:10pm Making Money Off of Apps Krishna Subramanian (Mobclix)
Add Now Boarding: Capitalizing on Disruption in the Travel Industry to your personal schedule
3:30pm Now Boarding: Capitalizing on Disruption in the Travel Industry Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
Add Bootstrapping: Getting to an Open Spaces Database to your personal schedule
4:20pm Bootstrapping: Getting to an Open Spaces Database Tom Coates (Thington Inc.), Darian Shirazi (Fwix), Justin Shaffer (Facebook), Christof Hellmis (Nokia gate5 GmbH), Matt Galligan (SimpleGeo)
Ballroom G
Add Geobased AR Content Management In the Cloud to your personal schedule
1:40pm Geobased AR Content Management In the Cloud Marc René Gardeya (Hoppala)
Add Polymaps: Hello World, Working Code and Gotchas to your personal schedule
2:10pm Polymaps: Hello World, Working Code and Gotchas Aaron Straup Cope (Stamen Design)
Add Facebook Places - Search, Ranking and Recommendations to your personal schedule
3:30pm Facebook Places - Search, Ranking and Recommendations Srinivas Narayanan (Facebook)
Ballroom H
Add The Surveillance Society - Checking You In, Even When You Want to Hide to your personal schedule
1:10pm The Surveillance Society - Checking You In, Even When You Want to Hide Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
Add Can the Internet make you healthier? to your personal schedule
1:40pm Can the Internet make you healthier? Jason Jacobs (RunKeeper)
Add iPhone Tracking "What Your iPhone Knows About You" to your personal schedule
3:30pm iPhone Tracking "What Your iPhone Knows About You" Alasdair Allan (Babilim Light Industries), Pete Warden (TensorFlow)
Add NFC & RFID with Android to your personal schedule
4:20pm NFC & RFID with Android Tod Kurt (ThingM)
Add Opening Welcome to your personal schedule
9:00am Plenary
Room: Ballroom EFGH
Opening Welcome Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Add Future Location: Scoble & Dens to your personal schedule
9:10am Plenary
Room: Ballroom EFGH
Future Location: Scoble & Dens Dennis Crowley (foursquare), Robert Scoble (Rackspace)
Add May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response to your personal schedule
9:30am Plenary
Room: Ballroom EFGH
May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response Patrick Meier (Ushahidi)
Add The Future of Automotive Connectivity to your personal schedule
9:45am Plenary
Room: Ballroom EFGH
The Future of Automotive Connectivity Nick Pudar (General Motors)
Add Everyscape to your personal schedule
9:55am Plenary
Room: Ballroom EFGH
Everyscape Jim Schoonmaker (Everyscape)
Add Marissa Mayer to your personal schedule
10:00am Plenary
Room: Ballroom EFGH
Marissa Mayer Marissa Mayer (Google)
Add Justin Shaffer, Facebook to your personal schedule
10:45am Plenary
Room: Ballroom EFGH
Justin Shaffer, Facebook Justin Shaffer (Facebook)
Add Connecting People to your personal schedule
11:00am Plenary
Room: Ballroom EFGH
Connecting People Sam Altman (Loopt )
Add Living Maps – Making Collective Geographic Information a Reality to your personal schedule
11:05am Plenary
Room: Ballroom EFGH
Living Maps – Making Collective Geographic Information a Reality Jack Dangermond (Esri)
Add Stories Everywhere to your personal schedule
11:20am Plenary
Room: Ballroom EFGH
Stories Everywhere Krissy Clark (KQED Public Radio)
Add Holistic and Virtuous Map Community Platform to your personal schedule
11:35am Plenary
Room: Ballroom EFGH
Holistic and Virtuous Map Community Platform Michael Halbherr (Nokia)
Add Read/Write World to your personal schedule
11:45am Plenary
Room: Ballroom EFGH
Read/Write World Blaise Agüera y Arcas (Microsoft)
Add Startup Showcase to your personal schedule
5:30pm Plenary
Room: Ballroom EFGH
Startup Showcase
Ballroom D
Add Apps, Life and the Cloud  to your personal schedule
1:10pm Sponsored by Rackspace
Apps, Life and the Cloud Mike Mayo (Rackspace)
Add Advances in Google Earth and Maps Enterprise to your personal schedule
1:40pm Sponsored by Google, Inc.
Advances in Google Earth and Maps Enterprise Thor Mitchell (Google Inc.)
Add Mapping in a Mobile World:  Getting Started With Free APIs to your personal schedule
2:10pm Sponsored by Esri
Mapping in a Mobile World: Getting Started With Free APIs Nathan Bennett (Esri)
Add Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity to your personal schedule
3:30pm Sponsored by OnStar
Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity Nick Pudar (General Motors), Robert Scoble (Rackspace), Daniel Jacobson (Netflix), Amber Case (Esri)
4:20pm Sponsored by Nokia
TBC
1:30pm Session Break
Room: Ballroom Foyer
2:00pm Session Break
Room: Ballroom Foyer
4:10pm Break
Room: Ballroom Foyer
12:00pm Lunch
Room: Pool Area and Mezzanine
Add Wednesday Birds of a Feather Sessions to your personal schedule
7:30pm Birds of a Feather Sessions
Room: Evening BoF's
Wednesday Birds of a Feather Sessions
10:15am Morning Break
Room: Exhibit Hall A
2:50pm PM Break - Sponsored by Microsoft Corporation
Room: Exhibit Hall A
Add Exhibit Hall Reception to your personal schedule
5:00pm Exhibit Hall Reception
Room: Exhibit Hall A
Exhibit Hall Reception
Add OnStar Developer Challenge Final to your personal schedule
6:30pm Plenary
Room: Exhibit Hall A
OnStar Developer Challenge Final Robert Scoble (Rackspace), Daniel Jacobson (Netflix)
Add Startup Showcase Winners Announced to your personal schedule
7:00pm Plenary
Room: Exhibit Hall A
Startup Showcase Winners Announced
1:10pm-1:30pm (20m) Marketing
Why Your Marketing App Will Fail
Scott Kveton (Urban Airship, Inc.)
1:40pm-2:00pm (20m) Business & Strategy
Big Data, Big Local
Tyler Bell (Factual)
2:10pm-2:50pm (40m) Marketing
Where 2.0 Launch Presentations
Hamid Schricker (Fwix, Inc.), Jacek Grebski (Badger Media Inc.), Lukas Biewald (CrowdFlower), Maria Zhang (Propeld, Inc.), Jeffrey Martin (360cities.net), Kris Kolodziej (Verizon Wireless), Benjamin Sann (BestParking.com)
3:30pm-4:10pm (40m) Business & Strategy, Marketing
Adapting Daily Deals to Live LBS
Perry Evans (Closely, Inc.)
4:20pm-5:00pm (40m) Development - Location
Location-Based Social Experiences
Jyri Engestrom (Ditto)
1:10pm-1:30pm (20m) Business & Strategy
Spatial Networking: Collaboration and Communication with People in Your Immediate Proximity
Michael Metcalf (Yahoo!)
1:40pm-2:00pm (20m) Business & Strategy
How Location Boosts CPM's for Mobile, Web, and More
David Staas (JiWire)
2:10pm-2:50pm (40m) Business & Strategy
Making Money Off of Apps
Krishna Subramanian (Mobclix)
3:30pm-4:10pm (40m) Business & Strategy
Now Boarding: Capitalizing on Disruption in the Travel Industry
Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
4:20pm-5:00pm (40m) Business & Strategy
Bootstrapping: Getting to an Open Spaces Database
Tom Coates (Thington Inc.), Darian Shirazi (Fwix), Justin Shaffer (Facebook), Christof Hellmis (Nokia gate5 GmbH), Matt Galligan (SimpleGeo)
1:10pm-1:30pm (20m) Development - Mobile
Developing a Location-Based Mobile Social Game in 5 Weeks: Lean Game Development Lessons Learned
Jennie Lees (Google)
1:40pm-2:00pm (20m) Development - Mobile
Geobased AR Content Management In the Cloud
Marc René Gardeya (Hoppala)
2:10pm-2:50pm (40m) Development - Mobile
Polymaps: Hello World, Working Code and Gotchas
Aaron Straup Cope (Stamen Design)
3:30pm-4:10pm (40m) Development - Mobile
Facebook Places - Search, Ranking and Recommendations
Srinivas Narayanan (Facebook)
4:20pm-5:00pm (40m) Development - Mobile
Building the Open, Replicable Civic Web with GeoCouch
Max Ogden (Independent)
1:10pm-1:30pm (20m) Development - Location
The Surveillance Society - Checking You In, Even When You Want to Hide
Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
1:40pm-2:00pm (20m) Development - Location
Can the Internet make you healthier?
Jason Jacobs (RunKeeper)
2:10pm-2:50pm (40m) Development - Location
Conversing around Data with Collaborative Analytics
Andrew Turner (GeoIQ)
3:30pm-4:10pm (40m) Development - Location
iPhone Tracking "What Your iPhone Knows About You"
Alasdair Allan (Babilim Light Industries), Pete Warden (TensorFlow)
4:20pm-5:00pm (40m) Development - Location
NFC & RFID with Android
Tod Kurt (ThingM)
9:00am-9:10am (10m)
Opening Welcome
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
9:10am-9:30am (20m)
Future Location: Scoble & Dens
Dennis Crowley (foursquare), Robert Scoble (Rackspace)
9:30am-9:45am (15m)
May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response
Patrick Meier (Ushahidi)
9:45am-9:55am (10m)
The Future of Automotive Connectivity
Nick Pudar (General Motors)
9:55am-10:00am (5m)
Everyscape
Jim Schoonmaker (Everyscape)
10:00am-10:15am (15m)
Marissa Mayer
Marissa Mayer (Google)
10:45am-11:00am (15m)
Justin Shaffer, Facebook
Justin Shaffer (Facebook)
11:00am-11:05am (5m)
Connecting People
Sam Altman (Loopt )
11:05am-11:20am (15m)
Living Maps – Making Collective Geographic Information a Reality
Jack Dangermond (Esri)
11:20am-11:35am (15m)
Stories Everywhere
Krissy Clark (KQED Public Radio)
11:35am-11:45am (10m)
Holistic and Virtuous Map Community Platform
Michael Halbherr (Nokia)
11:45am-12:00pm (15m)
Read/Write World
Blaise Agüera y Arcas (Microsoft)
5:30pm-6:30pm (1h) Event
Startup Showcase
1:10pm-1:30pm (20m) Products & Services
Apps, Life and the Cloud
Mike Mayo (Rackspace)
1:40pm-2:00pm (20m) Products & Services
Advances in Google Earth and Maps Enterprise
Thor Mitchell (Google Inc.)
2:10pm-2:50pm (40m) Products & Services
Mapping in a Mobile World: Getting Started With Free APIs
Nathan Bennett (Esri)
3:30pm-4:10pm (40m) Products & Services
Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity
Nick Pudar (General Motors), Robert Scoble (Rackspace), Daniel Jacobson (Netflix), Amber Case (Esri)
4:20pm-5:00pm (40m)
Session: Sponsored by Nokia
To be confirmed
1:30pm-1:40pm (10m)
Break: Session Break
2:00pm-2:10pm (10m)
Break: Session Break
4:10pm-4:20pm (10m)
Break
12:00pm-1:10pm (1h 10m)
Break: Lunch
7:30pm-10:30pm (3h) Event
Wednesday Birds of a Feather Sessions
10:15am-10:45am (30m)
Break: Morning Break
2:50pm-3:30pm (40m)
Break: PM Break - Sponsored by Microsoft Corporation
5:00pm-6:30pm (1h 30m) Event
Exhibit Hall Reception
6:30pm-7:00pm (30m) Event
OnStar Developer Challenge Final
Robert Scoble (Rackspace), Daniel Jacobson (Netflix)
7:00pm-7:15pm (15m) Event
Startup Showcase Winners Announced
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts