Where 2.0 2011 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom E
Add Why Your Marketing App Will Fail to your personal schedule
1:10pm Why Your Marketing App Will Fail Scott Kveton (Urban Airship, Inc.)
Add Big Data, Big Local to your personal schedule
1:40pm Big Data, Big Local Tyler Bell (Factual)
Add Where 2.0 Launch Presentations to your personal schedule
2:10pm Where 2.0 Launch Presentations Hamid Schricker (Fwix, Inc.), Jacek Grebski (Badger Media Inc.), Lukas Biewald (CrowdFlower), Maria Zhang (Propeld, Inc.), Jeffrey Martin (360cities.net), Kris Kolodziej (Verizon Wireless), Benjamin Sann (BestParking.com)
Add Adapting Daily Deals to Live LBS to your personal schedule
3:30pm Adapting Daily Deals to Live LBS Perry Evans (Closely, Inc.)
Add Location-Based Social Experiences  to your personal schedule
4:20pm Location-Based Social Experiences Jyri Engestrom (Ditto)
Ballroom F
Add Making Money Off of Apps to your personal schedule
2:10pm Making Money Off of Apps Krishna Subramanian (Mobclix)
Add Now Boarding: Capitalizing on Disruption in the Travel Industry to your personal schedule
3:30pm Now Boarding: Capitalizing on Disruption in the Travel Industry Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
Add Bootstrapping: Getting to an Open Spaces Database to your personal schedule
4:20pm Bootstrapping: Getting to an Open Spaces Database Tom Coates (Product Club), Darian Shirazi (Fwix), Justin Shaffer (Facebook), Christof Hellmis (Nokia gate5 GmbH), Matt Galligan (SimpleGeo)
Ballroom H
Add The Surveillance Society - Checking You In, Even When You Want to Hide to your personal schedule
1:10pm The Surveillance Society - Checking You In, Even When You Want to Hide Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
Add Can the Internet make you healthier? to your personal schedule
1:40pm Can the Internet make you healthier? Jason Jacobs (RunKeeper)
Add iPhone Tracking "What Your iPhone Knows About You" to your personal schedule
3:30pm iPhone Tracking "What Your iPhone Knows About You" Alasdair Allan (The Thing System, Inc.), Pete Warden (Jetpac)
Add NFC & RFID with Android to your personal schedule
4:20pm NFC & RFID with Android Tod Kurt (ThingM)
Ballroom G
Add Geobased AR Content Management In the Cloud to your personal schedule
1:40pm Geobased AR Content Management In the Cloud Marc René Gardeya (Hoppala)
Add Polymaps: Hello World, Working Code and Gotchas to your personal schedule
2:10pm Polymaps: Hello World, Working Code and Gotchas Aaron Straup Cope (Stamen Design)
Add Facebook Places - Search, Ranking and Recommendations to your personal schedule
3:30pm Facebook Places - Search, Ranking and Recommendations Srinivas Narayanan (Facebook)
Ballroom D
Add Apps, Life and the Cloud  to your personal schedule
1:10pm Sponsored by Rackspace
Apps, Life and the Cloud Mike Mayo (Rackspace)
Add Advances in Google Earth and Maps Enterprise to your personal schedule
1:40pm Sponsored by Google, Inc.
Advances in Google Earth and Maps Enterprise Thor Mitchell (Google Inc.)
Add Mapping in a Mobile World:  Getting Started With Free APIs to your personal schedule
2:10pm Sponsored by Esri
Mapping in a Mobile World: Getting Started With Free APIs Nathan Bennett (Esri)
Add Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity to your personal schedule
3:30pm Sponsored by OnStar
Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity Nick Pudar (General Motors), Robert Scoble (Rackspace), Daniel Jacobson (Netflix), Amber Case (Geoloqi)
4:20pm Sponsored by Nokia
TBC
Add Opening Welcome to your personal schedule
9:00am Plenary
Room: Ballroom EFGH
Opening Welcome Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Add Future Location: Scoble & Dens to your personal schedule
9:10am Plenary
Room: Ballroom EFGH
Future Location: Scoble & Dens Dennis Crowley (foursquare), Robert Scoble (Rackspace)
Add May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response to your personal schedule
9:30am Plenary
Room: Ballroom EFGH
May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response Patrick Meier (Ushahidi)
Add The Future of Automotive Connectivity to your personal schedule
9:45am Plenary
Room: Ballroom EFGH
The Future of Automotive Connectivity Nick Pudar (General Motors)
Add Everyscape to your personal schedule
9:55am Plenary
Room: Ballroom EFGH
Everyscape Jim Schoonmaker (Everyscape)
Add Marissa Mayer to your personal schedule
10:00am Plenary
Room: Ballroom EFGH
Marissa Mayer Marissa Mayer (Google)
Add Justin Shaffer, Facebook to your personal schedule
10:45am Plenary
Room: Ballroom EFGH
Justin Shaffer, Facebook Justin Shaffer (Facebook)
Add Connecting People to your personal schedule
11:00am Plenary
Room: Ballroom EFGH
Connecting People Sam Altman (Loopt )
Add Living Maps – Making Collective Geographic Information a Reality to your personal schedule
11:05am Plenary
Room: Ballroom EFGH
Living Maps – Making Collective Geographic Information a Reality Jack Dangermond (Esri)
Add Stories Everywhere to your personal schedule
11:20am Plenary
Room: Ballroom EFGH
Stories Everywhere Krissy Clark (KQED Public Radio)
Add Holistic and Virtuous Map Community Platform to your personal schedule
11:35am Plenary
Room: Ballroom EFGH
Holistic and Virtuous Map Community Platform Michael Halbherr (Nokia)
Add Read/Write World to your personal schedule
11:45am Plenary
Room: Ballroom EFGH
Read/Write World Blaise Agüera y Arcas (Microsoft)
12:00pm Lunch
Room: Pool Area and Mezzanine
Add Wednesday Birds of a Feather Sessions to your personal schedule
7:30pm Birds of a Feather Sessions
Room: Evening BoF's
Wednesday Birds of a Feather Sessions
10:15am Morning Break
Room: Exhibit Hall A
2:50pm PM Break - Sponsored by Microsoft Corporation
Room: Exhibit Hall A
Add Exhibit Hall Reception to your personal schedule
5:00pm Exhibit Hall Reception
Room: Exhibit Hall A
Exhibit Hall Reception
Add Startup Showcase to your personal schedule
5:30pm Plenary
Room: Ballroom EFGH
Startup Showcase
Add OnStar Developer Challenge Final to your personal schedule
6:30pm Plenary
Room: Exhibit Hall A
OnStar Developer Challenge Final Robert Scoble (Rackspace), Daniel Jacobson (Netflix)
Add Startup Showcase Winners Announced to your personal schedule
7:00pm Plenary
Room: Exhibit Hall A
Startup Showcase Winners Announced
1:30pm Session Break
Room: Ballroom Foyer
2:00pm Session Break
Room: Ballroom Foyer
4:10pm Break
Room: Ballroom Foyer
1:10pm-1:30pm (20m) Marketing
Why Your Marketing App Will Fail
Scott Kveton (Urban Airship, Inc.)
Location-aware smart phones have marketers salivating at the chance to begin sending more relevant marketing messages, but unless they learn from a new wave of successful applications, their customers will tune out.
1:40pm-2:00pm (20m) Business & Strategy
Big Data, Big Local
Tyler Bell (Factual)
Social and mobile developers have eschewed computer-friendly (but human-hostile) longitude and latitude for business listings and POI, an irregular but much more informative rich contextual topology. This session provides an overview of how the online and offline worlds can be better linked using Big Data approaches to content aggregation.
2:10pm-2:50pm (40m) Marketing
Where 2.0 Launch Presentations
Hamid Schricker (Fwix, Inc.) et al
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new!
3:30pm-4:10pm (40m) Business & Strategy, Marketing
Adapting Daily Deals to Live LBS
Perry Evans (Closely, Inc.)
The Daily Deal concept has created incredible consumer momentum and has huge potential to form the foundation for a new generation of LBS business models. This talk dissects this trend using proprietary research from local businesses who use Daily Deals. It will highlight the issues and challenges in adapting the Daily Deal email/social distribution to mobile search, discovery and LBS apps.
4:20pm-5:00pm (40m) Development - Location
Location-Based Social Experiences
Jyri Engestrom (Ditto)
A trip, a photo, a destination - they all have a location (or locations) that can be shared. However sharing a location isn't as simple as the base objects themselves. Location needs to be baked into an experience from the beginning. The creator of Jaiku and Ditto explains his methods in this session.
1:10pm-1:30pm (20m) Business & Strategy
Spatial Networking: Collaboration and Communication with People in Your Immediate Proximity
Michael Metcalf (Yahoo!)
The surge in smartphone usage will increasingly enable strangers to connect with one another. Spatial Networking will be a new paradigm in ad hoc communication and collaboration with those in your immediate proximity – even if they’re not in your social graph. I will examine the competitive landscape, privacy implications, and new business opportunities in Spatial Networking.
1:40pm-2:00pm (20m) Business & Strategy
How Location Boosts CPM's for Mobile, Web, and More
David Staas (JiWire)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location.
2:10pm-2:50pm (40m) Business & Strategy
Making Money Off of Apps
Krishna Subramanian (Mobclix)
So you made an awesome application. Now what? How do you make money off of it? This panel will dive into strategies behind monetizing applications and explore real-life success stories from well known developers with applications across multiple mobile platforms.
3:30pm-4:10pm (40m) Business & Strategy
Now Boarding: Capitalizing on Disruption in the Travel Industry
Greg Sterling (Search Engine Land) et al
With the web, the travel industry has seen an increase in innovation, but serious challenges remain. How do you build loyalty, crowdsource information and context, and mobile apps all at once? Other challenges and opportunities include defining location, creating smarter search, and increasing relevancy. Hear how these companies are charging ahead.
4:20pm-5:00pm (40m) Business & Strategy
Bootstrapping: Getting to an Open Spaces Database
Tom Coates (Product Club) et al
Stores, Malls, Bars - there locations are facts. Not owned by anyone, but gathering that data and just as importantly keeping it accurate is expensive. What can a startup do? Can they depend on larger players' APIs? Should they buy the data? Should they depend on their users? Or should companies pool together and just maintain one canonical database of places?
1:10pm-1:30pm (20m) Development - Location
The Surveillance Society - Checking You In, Even When You Want to Hide
Alex Kilpatrick (Tactical Information Systems) et al
Advances in biometric identification will soon allow a person to be tracked without consent, providing a potentially continuous stream of location data that can be made available to marketeers, government, police, friends, enemies, or anyone willing to buy it. This session will examine the state of the art of surveillance technologies, defeat mechanisms, and implications for privacy.
1:40pm-2:00pm (20m) Development - Location
Can the Internet make you healthier?
Jason Jacobs (RunKeeper)
As location-enabled smartphones proliferate, increasingly large amounts of fitness data can be collected more easily and inexpensively than ever before. By aggregating this data in one place, and building a virtual platform that combines analytics, coaching, game mechanics, and social networking, is it possible to increase the health of the world's population in a meaningful way?
2:10pm-2:50pm (40m) Development - Location
Conversing around Data with Collaborative Analytics
Andrew Turner (GeoIQ)
We've reach a pinnacle of open location data and mapping visualization. The cutting edge is now in allowing conversations around location through shared understanding. Collaborative Analytics are allowing citizens to share climate models with scientists and mobile developers to work with businesses on social media campaigns. Learn about how collective location intelligence is evolving Where2.0.
3:30pm-4:10pm (40m) Development - Location
iPhone Tracking "What Your iPhone Knows About You"
Alasdair Allan (The Thing System, Inc.) et al
Today at Where 2.0 Pete Warden and Alasdair Allan will discuss the discovery that your iPhone, and your 3G iPad, is regularly recording the position of your device into a hidden file. Ever since iOS 4 arrived, your device has been storing a long list of locations and time stamps.
4:20pm-5:00pm (40m) Development - Location
NFC & RFID with Android
Tod Kurt (ThingM)
The Google Nexus S offers support for Near Field Communication (NFC), an extension to a RFID smart card protocol popularly used for secure access, metro passes, and electronic money. This session will cover what NFC and RFID is and is not, what Android on the Nexus S is currently capable of, and some examples of how to add NFC to your apps.
1:10pm-1:30pm (20m) Development - Mobile
Developing a Location-Based Mobile Social Game in 5 Weeks: Lean Game Development Lessons Learned
Jennie Lees (Google)
A team of four strangers, an idea, and 5 weeks. Learn how we applied lean startup techniques to prototype and playtest a mobile, social, location-based game and the lessons learned in the process. How can you test out game concepts without writing a line of code? How can you test social in real life? And how does the sock puppet fit into all this?
1:40pm-2:00pm (20m) Development - Mobile
Geobased AR Content Management In the Cloud
Marc René Gardeya (Hoppala)
Like in the early times of the web, when authoring tools bridged the gap between technology and creativity, today Hoppala Augmentation provides non-technical creatives with an easy way to start experimenting with mobile augmented reality and concentrate on the real thing: the content.
2:10pm-2:50pm (40m) Development - Mobile
Polymaps: Hello World, Working Code and Gotchas
Aaron Straup Cope (Stamen Design)
We've spent so long fussing over the relentless details in cartography that we've sort of forgotten what things (should) look like at a distance. Can we use the tools at our disposal to discover new "dragons" on maps we've not yet imagined?
3:30pm-4:10pm (40m) Development - Mobile
Facebook Places - Search, Ranking and Recommendations
Srinivas Narayanan (Facebook)
Searching for places nearby and discovering interesting new places are important aspects of the Facebook Places product. In this talk, we will describe our system for querying and ranking nearby places in search results. Our system combines user-generated places with places from other sources to provide high-quality results.
4:20pm-5:00pm (40m) Development - Mobile
Building the Open, Replicable Civic Web with GeoCouch
Max Ogden (Independent)
The civic web is a class of software that focuses on real world events and places specific to a city or neighborhood. GeoCouch, or geo flavored CouchDB, is a web oriented database that lets you host and serve powerful javascript apps and lets you easily crunch geographic data with mega GeoCouch geo muscle. Learn how GeoCouch can be your one stop shop for powering and hosting rich client side maps
1:10pm-1:30pm (20m) Products & Services
Apps, Life and the Cloud
Mike Mayo (Rackspace)
Join Mike Mayo, mobile apps developer for Rackspace, for a discussion about the new services and tools that are being developed to help business leaders control their world, regardless of whether you are traveling for business or on a beach in Maui.
1:40pm-2:00pm (20m) Products & Services
Advances in Google Earth and Maps Enterprise
Thor Mitchell (Google Inc.)
Google Maps API Premier has become the go-to enterprise web mapping solution. New developments with the Fusion Tables API and Places API extend the functionality of the Google Maps and Google Earth for businesses.
2:10pm-2:50pm (40m) Products & Services
Mapping in a Mobile World: Getting Started With Free APIs
Nathan Bennett (Esri)
Find out how you can quickly build mobile mapping applications that include more than just dots on a map. This session will cover Esri’s APIs for Android, iOS, and Windows Phone and show the power of mobile maps that are built with editing and analysis capabilities. You will see demos for each platform, learn about the capabilities of the APIs and discover how to get started.
3:30pm-4:10pm (40m) Products & Services
Driving Connectivity – The Convergence of Technology, the Social Web and Personal Connectivity
Nick Pudar (General Motors) et al
Always connected 24/7/365 everywhere, at any time? What does it mean? As technology and the social web continue to advance, what are the trends and what do they mean to the individual?
4:20pm-5:00pm (40m)
Session: Sponsored by Nokia
To be confirmed
9:00am-9:10am (10m)
Opening Welcome
Brady Forrest (O'Reilly Media, Inc.) et al
Brady Forrest and Laurel Ruma welcome you to Where 2.0.
9:10am-9:30am (20m)
Future Location: Scoble & Dens
Dennis Crowley (foursquare) et al
Robert Scoble, Rackspace tech journalist, and Dennis Crowley, founder and CEO of Foursquare, kick-off the morning with a discussion about the state of the location technology space and where it needs to go next.
9:30am-9:45am (15m)
May the Crowd Be With You: The Future of Crisis Mapping for Disaster Response
Patrick Meier (Ushahidi)
This presentation highlights how crowdsourced crisis mapping is being used for disaster response and outlines the new role that online volunteer communities like the Standby Task Force are playing in this context. The presentation also explains why both crowdsourcing and crowdfeeding are key to the future of disaster response. Examples from various Ushahidi projects will be shared.
9:45am-9:55am (10m)
The Future of Automotive Connectivity
Nick Pudar (General Motors)
..
9:55am-10:00am (5m)
Everyscape
Jim Schoonmaker (Everyscape)
.
10:00am-10:15am (15m)
Marissa Mayer
Marissa Mayer (Google)
TBD
10:45am-11:00am (15m)
Justin Shaffer, Facebook
Justin Shaffer (Facebook)
.
11:00am-11:05am (5m)
Connecting People
Sam Altman (Loopt )
Details coming soon
11:05am-11:20am (15m)
Living Maps – Making Collective Geographic Information a Reality
Jack Dangermond (Esri)
With the pervasiveness of mobile technology and greater opportunities for crowd sourcing, it has become possible to integrate everything that moves on the planet into a geospatial framework.
11:20am-11:35am (15m)
Stories Everywhere
Krissy Clark (KQED Public Radio)
The best journalism is like a map. It shows where you are in relation to others; it provides a sense of topography, a glimpse in to a new world, or a better understanding of a familiar one. Ideally, journalism helps citizens and communities discover where they are, so they can better decide where they are going.
11:35am-11:45am (10m)
Holistic and Virtuous Map Community Platform
Michael Halbherr (Nokia)
Nokia Keynote *This session sponsored by Nokia*
11:45am-12:00pm (15m)
Read/Write World
Blaise Agüera y Arcas (Microsoft)
Keynote by Blaise Agüera y Arcas, Microsoft
12:00pm-1:10pm (1h 10m)
Break: Lunch
7:30pm-10:30pm (3h) Event
Wednesday Birds of a Feather Sessions
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic.
10:15am-10:45am (30m)
Break: Morning Break
2:50pm-3:30pm (40m)
Break: PM Break - Sponsored by Microsoft Corporation
5:00pm-6:30pm (1h 30m) Event
Exhibit Hall Reception
Grab a drink, mingle with fellow Where 2.0 participants, and see the latest offerings from our exhibitors and sponsors.
5:30pm-6:30pm (1h) Event
Startup Showcase
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will will give you a chance to see the newest companies entering the location market.
6:30pm-7:00pm (30m) Event
OnStar Developer Challenge Final
Robert Scoble (Rackspace) et al
OnStar launched the 2011 Student Developer Challenge reaching out to university students and challenging them to try their hands at designing the next OnStar voice application that will keep drivers safely connected on the road. The top six finalists will present to a prestigious panel of judges following the Exhibit Hall reception on Wednesday evening.
7:00pm-7:15pm (15m) Event
Startup Showcase Winners Announced
The Startup Showcase judges will announce their picks and reveal the audience favorite. Each winner will get 2-minutes on stage to give their pitch.
1:30pm-1:40pm (10m)
Break: Session Break
2:00pm-2:10pm (10m)
Break: Session Break
4:10pm-4:20pm (10m)
Break
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts