Where 2.0 2011 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom E
Add Where 2.0 Launch Presentations 2 to your personal schedule
2:10pm Where 2.0 Launch Presentations 2 Lenny Rachitsky (Localmind), Boris Bogatin (NearVerse), Paul Smith (C3 Technologies), David Levine (Geostellar), Danny Moon (UpNext), Duncan McCall (PlaceIQ), Babak Hedayati (MobiLife), Bo Fishback (Zaarly)
Add Location-Aware Advertising:  Holy Grail, Silver Bullet, or Red Herring? to your personal schedule
3:30pm Location-Aware Advertising: Holy Grail, Silver Bullet, or Red Herring? Joe Laszlo (IAB Mobile Marketing Center of Excellence), Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Ballroom F
Add Interacting with Local Governments: Best Practices to your personal schedule
1:10pm Interacting with Local Governments: Best Practices Ben Berkowitz (SeeClickFix), Kam Lasater (SeeClickFix)
Add Creating Context for Search to your personal schedule
2:10pm Creating Context for Search Diann Eisnor (waze), Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
Add Carriers and Startups to your personal schedule
3:30pm Carriers and Startups Kris Kolodziej (Verizon Wireless), Bryan Trussel (Glympse Inc.), Holger Luedorf (Foursquare), Anne Bezancon (Placecast)
Add Follow the Money: Venture Capital & Location to your personal schedule
4:20pm Follow the Money: Venture Capital & Location Brady Forrest (O'Reilly Media, Inc.), Christine Herron (Intel Capital), John Malloy (BlueRun Ventures), Dev Khare (Venrock)
Ballroom G
Add Update on the Location Market to your personal schedule
1:10pm Update on the Location Market Ted Morgan (Skyhook Wireless)
Add A Real-Time Transportation Dashboard for Cities to your personal schedule
1:40pm A Real-Time Transportation Dashboard for Cities Di-Ann Eisnor (Platial), Alexandre Bayen
Add Fast Map Interaction without Flash to your personal schedule
2:10pm Fast Map Interaction without Flash Tom MacWright (MapBox)
Add Mapping Indoor Spaces to your personal schedule
3:30pm Mapping Indoor Spaces Mok Oh (Where Inc.)
Add Mobile Apps and Users Experiences Created for People On-the-go to your personal schedule
4:20pm Mobile Apps and Users Experiences Created for People On-the-go Christian O. Petersen (CloudMade)
Ballroom H
Add Disruption in the Sky: Location for the Air Traveler to your personal schedule
1:10pm Disruption in the Sky: Location for the Air Traveler Gregory Dicum (MondoWindow.com)
Add The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data to your personal schedule
1:40pm The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data Jeff Raimo (NAVTEQ), Jessica Borak (NAVTEQ)
Add Visualizing Data with Maps to your personal schedule
3:30pm Visualizing Data with Maps Nathaniel Vaughn Kelso (The Washington Post)
Add jQuery Mobile: for Fun and Profit to your personal schedule
4:20pm jQuery Mobile: for Fun and Profit Daniel Cousineau (RAPP Collins)
Ballroom D
Add Understanding Local Mobile Consumer Behavior to your personal schedule
1:10pm Sponsored by AT&T
Understanding Local Mobile Consumer Behavior Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
Add Building a Virtuous Map Community Platform to your personal schedule
2:10pm Building a Virtuous Map Community Platform Christof Hellmis (Nokia gate5 GmbH), Michael Halbherr (Nokia), Jan Nowak (Nokia)
Add Augmented Reality 101 to your personal schedule
3:30pm Augmented Reality 101 Alasdair Allan (The Thing System, Inc.)
Add Opening Welcome - Day 2 to your personal schedule
9:00am Plenary
Room: Ballroom EFGH
Opening Welcome - Day 2 Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Add Mapping: From Interesting, to Insightful, to Irrelevant to your personal schedule
9:05am Plenary
Room: Ballroom EFGH
Mapping: From Interesting, to Insightful, to Irrelevant Ben Fry (Fathom Information Design)
Add  Location is Dead!  Long Live Location! to your personal schedule
9:20am Plenary
Room: Ballroom EFGH
Location is Dead! Long Live Location! Julia Grace (IBM Research - Almaden)
Add Big Data + Mobile: Helping Retailers Understand Who Their Customers Are to your personal schedule
9:35am Plenary
Room: Ballroom EFGH
Big Data + Mobile: Helping Retailers Understand Who Their Customers Are Charlie Kim (Next Jump, Inc. )
Add Mihir Shah to your personal schedule
9:50am Plenary
Room: Ballroom EFGH
Mihir Shah Mihir Shah (Groupon)
Add The Real-Time Location Revolution: What's next for LBS? to your personal schedule
10:05am Plenary
Room: Ballroom EFGH
The Real-Time Location Revolution: What's next for LBS? Matt Galligan (SimpleGeo), Mikhail Panchenko (Urban Airship)
Add The Power of Proximity to your personal schedule
10:45am Plenary
Room: Ballroom EFGH
The Power of Proximity DJ Patil (Greylock Partners)
Add Location and the Rise of Group Communication to your personal schedule
11:00am Plenary
Room: Ballroom EFGH
Location and the Rise of Group Communication Steve Martocci (GroupMe)
Add Game Mechanics and LBS: Crossing the LBS Chasm to your personal schedule
11:05am Plenary
Room: Ballroom EFGH
Game Mechanics and LBS: Crossing the LBS Chasm Diann Eisnor (waze)
Add Atoms, Bits and the Future of Shopping to your personal schedule
11:15am Plenary
Room: Ballroom EFGH
Atoms, Bits and the Future of Shopping Jack Abraham (eBay)
Add Solving the Brooklyn (or Springfield or San Jose) Problem to your personal schedule
11:30am Plenary
Room: Ballroom EFGH
Solving the Brooklyn (or Springfield or San Jose) Problem Kellan Elliott-McCrea (Etsy)
Add Context is Everything to your personal schedule
11:40am Plenary
Room: Ballroom EFGH
Context is Everything Genevieve Bell (Intel Corporation)
10:15am Morning Break
Room: Exhibit Hall A
2:50pm Afternoon Break
Room: Exhibit Hall A
1:30pm Session Break
Room: Ballroom Foyer
2:00pm Session Break
Room: Ballroom Foyer
4:10pm Session Break
Room: Ballroom Foyer
12:00pm Lunch
Room: Pool Area and Mezzanine
1:10pm-1:30pm (20m) Marketing
Where You Go Is Who You Are: Using Location-based Social-networking Services to Create the Next Killer Context
Clay Smith (Flite)
You’re an average of the 5 people you spend the most time with.” – Jim Rohn Just like people we spend the most time with, the places we go is one of the best representations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applications.
1:40pm-2:00pm (20m) Marketing
Will Connecting Offline to Online with QR Codes Take Off in the U.S.?
Matthias Galica (ShareSquare)
The utilization of QR codes for integrating offline promotions with engaging mobile experiences is a divisive topic. Some consider these glyphs an eyesore, others a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this technology in the United States?
2:10pm-2:50pm (40m) Marketing
Where 2.0 Launch Presentations 2
Lenny Rachitsky (Localmind) et al
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new!
3:30pm-4:10pm (40m) Marketing
Location-Aware Advertising: Holy Grail, Silver Bullet, or Red Herring?
Joe Laszlo (IAB Mobile Marketing Center of Excellence) et al
In the early days of the wireless internet, the endgame of mobile advertising was epitomized by the cliché of a latte coupon delivered just as you walk by a Starbucks. Although mobile devices, networks, and media have improved tremendously in the past ten years, today that example rarely arises. What’s the reality of location-aware advertising today?
4:20pm-5:00pm (40m) Development - Mobile
Single-language Development of Cross-platform Mobile Apps
Rich Kilmer (LivingSocial)
This talk will show 5 different frameworks that allow a single language to be used to target native applications on leading mobile platforms. "Cross-platform" does not mean the exact application executes unchanged on multiple platforms, but that a single language can be used to target them.
1:10pm-1:30pm (20m) Business & Strategy
Interacting with Local Governments: Best Practices
Ben Berkowitz (SeeClickFix) et al
There's more to mapping potholes and reporting broken streetlights than just creating a website. Ben and Kam, co-founders of SeeClickFix, will explain their experiences and take-aways as well as open the discussion to discuss both effective and change management at the local government level.
1:40pm-2:00pm (20m) Business & Strategy
Geo-Location & Business Networking: helping you close the deal
Kiran Modak (Unsocial)
Unsocial is a location-based business networking app. It's called Unsocial because rather than focusing on your current network, it connects you to the people you need to meet. Unsocial uses geo-location and smart tagging to connect you with business people you wouldn't otherwise meet. It’s also a conference tool, able to deliver dynamic content like agendas, speaker bios and more.
2:10pm-2:50pm (40m) Business & Strategy
Creating Context for Search
Diann Eisnor (waze) et al
Context is what makes search an experience and not just a function of a website or app. Hear about how robust context creates a rich interface and happy customer.
3:30pm-4:10pm (40m) Business & Strategy
Carriers and Startups
Kris Kolodziej (Verizon Wireless) et al
The key to location is the mobile phone. It used to be that carriers held the key, but now that's been abstracted away to the OS level. Startups don't need the carrier to know where their users are anymore. A boat was missed. In the future how can carriers work with technology companies?
4:20pm-5:00pm (40m) Business & Strategy
Follow the Money: Venture Capital & Location
Brady Forrest (O'Reilly Media, Inc.) et al
Location is a hot space right now. But every sector is going to have it's winners and losers. What are VCs betting on? What do they think are some unexplored ideas?
1:10pm-1:30pm (20m) Development - Mobile
Update on the Location Market
Ted Morgan (Skyhook Wireless)
This session is a roundup of the trends we saw in the past year and examples of apps using location in cool new ways. Skyhook will also present results of their app surveys which investigate how app developers plan to use location in the future.
1:40pm-2:00pm (20m) Development - Mobile
A Real-Time Transportation Dashboard for Cities
Di-Ann Eisnor (Platial) et al
Urban objects like bridges tweet, massively scaled human sensors provide road info, cities offer real-time transit data + citizens power alerts which can be integrated cheaply and @scale. This talk explores questions associated w/developing a real-time transportation dashboard for cities, shares the prototype visualization/sonification in attempt to answer "How do we navigate a data-driven city?"
2:10pm-2:50pm (40m) Development - Mobile
Fast Map Interaction without Flash
Tom MacWright (MapBox)
TileLive, a dynamic tile rendering toolset that runs in Amazon's cloud, provides fast, non-Flash interactive maps. It's an open source solution for something that until recently had only been achieved by Google and a few competitors. This presentation will demo TileLive and analyze its map rendering techniques, along with Google's and others, and show it in action in several use cases.
3:30pm-4:10pm (40m) Development - Mobile
Mapping Indoor Spaces
Mok Oh (Where Inc.)
We're familiar with the mapping of outdoor spaces, but what about indoor areas like malls, conferences, and baseball stadiums? Learn how indoor space is mapped and how you can use to benefit your customers.
4:20pm-5:00pm (40m) Development - Location
Mobile Apps and Users Experiences Created for People On-the-go
Christian O. Petersen (CloudMade)
This session will take you through how to come up with and create the next generation of location and context aware smartphone apps. Location is not just about checking in or navigating on a map. It’s the key difference between the old desktop applications and a new era of smartphone apps and user experiences created for people on-the-go.
1:10pm-1:30pm (20m) Business & Strategy
Disruption in the Sky: Location for the Air Traveler
Gregory Dicum (MondoWindow.com)
The rapid penetration of in-flight wifi is initiating a disruptive cycle in one of the last unconnected pockets of consumer technology. By using this developing infrastructure to bring location to the air traveler, MondoWindow turns the plane into a browser and turns the moving map into the foundation for a new kind of in-flight entertainment.
1:40pm-2:00pm (20m) Development - Location
The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data
Jeff Raimo (NAVTEQ) et al
LIDAR is increasingly be used to collect street level features with amazing detail and accuracy. This session will examine the use of LIDAR, it's benefits, and the possibilities that exist with this exciting technology especially when paired with other technologies like high resolution cameras, panoramic cameras, and high precision location technologies.
2:10pm-2:50pm (40m) Development - Location
Proximity Awareness; the Evolution of LBS
Dave Mathews
While the check-in battle of GPS occurs outside of the building, device interactions inside the building are more relevant to human relationships. We explain the heartbeat of radios and dive into machine readable code creating almost sci-fi actions of automated and relevant scripting for the real world.
3:30pm-4:10pm (40m) Development - Location
Visualizing Data with Maps
Nathaniel Vaughn Kelso (The Washington Post)
This session will examine the best ways to map and visualize data.
4:20pm-5:00pm (40m) Development - Location
jQuery Mobile: for Fun and Profit
Daniel Cousineau (RAPP Collins)
jQuery Mobile is a new cross-device touch UI platform for your web apps from the same people that brought you jQuery and jQuery UI. It provides a lightweight application framework that enables you to build dynamic, native quality web applications quickly. Come learn the basics, tricks, and pitfalls as we walk through a small, sample mobile application.
1:10pm-1:30pm (20m) Products & Services
Understanding Local Mobile Consumer Behavior
Steven Wise (AT&T Interactive) et al
How do consumers react to location-based advertising? What are the implications for advertisers, marketers, and publishers within location-based services? Join AT&T Interactive for valuable insights on mobile consumer behavior based on findings from an April 2011 study conducted by The Nielsen Company.
2:10pm-2:50pm (40m) Products & Services
Building a Virtuous Map Community Platform
Christof Hellmis (Nokia gate5 GmbH) et al
This session will showcase how Nokia’s map community platform is built with the ecosystem. Christof Hellmis who heads Nokia’s location unit, will show you the innovation Nokia has in this space and how the ecosystem contributes to the creation of the platform, for the benefit of consumers, developers and partners.
3:30pm-4:10pm (40m) Development - Location
Augmented Reality 101
Alasdair Allan (The Thing System, Inc.)
Location-aware augmented reality applications, where objects are injected into a real-world view based their location relative to your own position, as well as marker-based applications, where the real-world view is interpreted in real time and objects are placed in the view based on unique real-world markers, have rapidly become one of the killer applications
9:00am-9:05am (5m)
Opening Welcome - Day 2
Brady Forrest (O'Reilly Media, Inc.) et al
Details coming soon.
9:05am-9:20am (15m)
Mapping: From Interesting, to Insightful, to Irrelevant
Ben Fry (Fathom Information Design)
Location is more than just latitude and longitude. It's the space and the place of people, objects, and emotions. Ben Fry will talk about the spatial and spacial importance of location in data visualization.
9:20am-9:35am (15m)
Location is Dead! Long Live Location!
Julia Grace (IBM Research - Almaden)
Online or offline, the location revolution has changed where we go, what we buy and how we buy it. But has it made our lives easier?
9:35am-9:50am (15m)
Big Data + Mobile: Helping Retailers Understand Who Their Customers Are
Charlie Kim (Next Jump, Inc. )
Keynote by Charlie Kim of Next Jump, Inc.
9:50am-10:05am (15m)
Mihir Shah
Mihir Shah (Groupon)
Details coming soon.
10:05am-10:15am (10m)
The Real-Time Location Revolution: What's next for LBS?
Matt Galligan (SimpleGeo) et al
With the check-in getting quickly commoditized, what's the next step in location-aware services? What are some ways that companies can leverage a world of real-time information and capabilities to build new and more compelling offerings?
10:45am-11:00am (15m)
The Power of Proximity
DJ Patil (Greylock Partners)
It's not just where you are, but what's around you. A new wave of apps like Color are taking advantage of this to curate social information for you.
11:00am-11:05am (5m)
Location and the Rise of Group Communication
Steve Martocci (GroupMe)
Group messaging services have grown in popularity with mobile phone users. These tools enable people to communicate with their real life network, making plans and other group decisions in real-time.
11:05am-11:15am (10m)
Game Mechanics and LBS: Crossing the LBS Chasm
Diann Eisnor (waze)
Location based services have unique scaling challenges-on the web it is relatively easy to find a million people interested in anything. Now try finding several thousand users in a specific location with a specific phone with a specific app. This talk will focus on the lessons learned in using game mechanics as a start point and explore the shift from a "fun" app to a "functional" utility.
11:15am-11:30am (15m)
Atoms, Bits and the Future of Shopping
Jack Abraham (eBay)
Details coming soon.
11:30am-11:40am (10m)
Solving the Brooklyn (or Springfield or San Jose) Problem
Kellan Elliott-McCrea (Etsy)
Keynote by Kellan Elliott-McCrea
11:40am-12:00pm (20m)
Context is Everything
Genevieve Bell (Intel Corporation)
Answering the question, “where are you,” seems perfectly straightforward. It on the surface a question about location. However, location is not a straightforward as: I am here. In this talk, Genevieve uses a series of ethnographic moments to challenge our notions of location, direction, and place to suggest some other ways of making sense of where we might be.
10:15am-10:45am (30m)
Break: Morning Break
2:50pm-3:30pm (40m)
Break: Afternoon Break
1:30pm-1:40pm (10m)
Break: Session Break
2:00pm-2:10pm (10m)
Break: Session Break
4:10pm-4:20pm (10m)
Break: Session Break
12:00pm-1:10pm (1h 10m)
Break: Lunch
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts