Where 2.0 2011 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2011. We'll continue to add new speakers and sessions to the line-up. Please check back often to see the latest additions to the program. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom E
Add Where 2.0 Launch Presentations 2 to your personal schedule
2:10pm Where 2.0 Launch Presentations 2 Lenny Rachitsky (Localmind), Boris Bogatin (NearVerse), Paul Smith (C3 Technologies), David Levine (Geostellar), Danny Moon (UpNext), Duncan McCall (PlaceIQ), Babak Hedayati (MobiLife), Bo Fishback (Zaarly)
Add Location-Aware Advertising:  Holy Grail, Silver Bullet, or Red Herring? to your personal schedule
3:30pm Location-Aware Advertising: Holy Grail, Silver Bullet, or Red Herring? Joe Laszlo (IAB Mobile Marketing Center of Excellence), Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Ballroom F
Add Interacting with Local Governments: Best Practices to your personal schedule
1:10pm Interacting with Local Governments: Best Practices Ben Berkowitz (SeeClickFix), Kam Lasater (SeeClickFix)
Add Creating Context for Search to your personal schedule
2:10pm Creating Context for Search Diann Eisnor (waze), Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
Add Carriers and Startups to your personal schedule
3:30pm Carriers and Startups Kris Kolodziej (Verizon Wireless), Bryan Trussel (Glympse Inc.), Holger Luedorf (Foursquare), Anne Bezancon (Placecast)
Add Follow the Money: Venture Capital & Location to your personal schedule
4:20pm Follow the Money: Venture Capital & Location Brady Forrest (O'Reilly Media, Inc.), Christine Herron (Intel Capital), John Malloy (BlueRun Ventures), Dev Khare (Venrock)
Ballroom G
Add Update on the Location Market to your personal schedule
1:10pm Update on the Location Market Ted Morgan (Skyhook Wireless)
Add A Real-Time Transportation Dashboard for Cities to your personal schedule
1:40pm A Real-Time Transportation Dashboard for Cities Di-Ann Eisnor (Platial), Alexandre Bayen
Add Fast Map Interaction without Flash to your personal schedule
2:10pm Fast Map Interaction without Flash Tom MacWright (MapBox)
Add Mapping Indoor Spaces to your personal schedule
3:30pm Mapping Indoor Spaces Mok Oh (Where Inc.)
Add Mobile Apps and Users Experiences Created for People On-the-go to your personal schedule
4:20pm Mobile Apps and Users Experiences Created for People On-the-go Christian O. Petersen (CloudMade)
Ballroom H
Add Disruption in the Sky: Location for the Air Traveler to your personal schedule
1:10pm Disruption in the Sky: Location for the Air Traveler Gregory Dicum (MondoWindow.com)
Add The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data to your personal schedule
1:40pm The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data Jeff Raimo (NAVTEQ), Jessica Borak (NAVTEQ)
Add Visualizing Data with Maps to your personal schedule
3:30pm Visualizing Data with Maps Nathaniel Vaughn Kelso (The Washington Post)
Add jQuery Mobile: for Fun and Profit to your personal schedule
4:20pm jQuery Mobile: for Fun and Profit Daniel Cousineau (RAPP Collins)
Add Opening Welcome - Day 2 to your personal schedule
9:00am Plenary
Room: Ballroom EFGH
Opening Welcome - Day 2 Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media)
Add Mapping: From Interesting, to Insightful, to Irrelevant to your personal schedule
9:05am Plenary
Room: Ballroom EFGH
Mapping: From Interesting, to Insightful, to Irrelevant Ben Fry (Fathom Information Design)
Add  Location is Dead!  Long Live Location! to your personal schedule
9:20am Plenary
Room: Ballroom EFGH
Location is Dead! Long Live Location! Julia Grace (IBM Research - Almaden)
Add Big Data + Mobile: Helping Retailers Understand Who Their Customers Are to your personal schedule
9:35am Plenary
Room: Ballroom EFGH
Big Data + Mobile: Helping Retailers Understand Who Their Customers Are Charlie Kim (Next Jump, Inc. )
Add Mihir Shah to your personal schedule
9:50am Plenary
Room: Ballroom EFGH
Mihir Shah Mihir Shah (Groupon)
Add The Real-Time Location Revolution: What's next for LBS? to your personal schedule
10:05am Plenary
Room: Ballroom EFGH
The Real-Time Location Revolution: What's next for LBS? Matt Galligan (SimpleGeo), Mikhail Panchenko (New Relic)
Add The Power of Proximity to your personal schedule
10:45am Plenary
Room: Ballroom EFGH
The Power of Proximity DJ Patil (White House Office of Science and Technology Policy)
Add Location and the Rise of Group Communication to your personal schedule
11:00am Plenary
Room: Ballroom EFGH
Location and the Rise of Group Communication Steve Martocci (GroupMe)
Add Game Mechanics and LBS: Crossing the LBS Chasm to your personal schedule
11:05am Plenary
Room: Ballroom EFGH
Game Mechanics and LBS: Crossing the LBS Chasm Diann Eisnor (waze)
Add Atoms, Bits and the Future of Shopping to your personal schedule
11:15am Plenary
Room: Ballroom EFGH
Atoms, Bits and the Future of Shopping Jack Abraham (eBay)
Add Solving the Brooklyn (or Springfield or San Jose) Problem to your personal schedule
11:30am Plenary
Room: Ballroom EFGH
Solving the Brooklyn (or Springfield or San Jose) Problem Kellan Elliott-McCrea (Etsy)
Add Context is Everything to your personal schedule
11:40am Plenary
Room: Ballroom EFGH
Context is Everything Genevieve Bell (Intel Corporation)
Ballroom D
Add Understanding Local Mobile Consumer Behavior to your personal schedule
1:10pm Sponsored by AT&T
Understanding Local Mobile Consumer Behavior Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
Add Building a Virtuous Map Community Platform to your personal schedule
2:10pm Building a Virtuous Map Community Platform Christof Hellmis (Nokia gate5 GmbH), Michael Halbherr (Nokia), Jan Nowak (Nokia)
Add Augmented Reality 101 to your personal schedule
3:30pm Augmented Reality 101 Alasdair Allan (Babilim Light Industries)
10:15am Morning Break
Room: Exhibit Hall A
2:50pm Afternoon Break
Room: Exhibit Hall A
1:30pm Session Break
Room: Ballroom Foyer
2:00pm Session Break
Room: Ballroom Foyer
4:10pm Session Break
Room: Ballroom Foyer
12:00pm Lunch
Room: Pool Area and Mezzanine
1:10pm-1:30pm (20m) Marketing
Where You Go Is Who You Are: Using Location-based Social-networking Services to Create the Next Killer Context
Clay Smith (New Relic)
1:40pm-2:00pm (20m) Marketing
Will Connecting Offline to Online with QR Codes Take Off in the U.S.?
Matthias Galica (ShareSquare)
2:10pm-2:50pm (40m) Marketing
Where 2.0 Launch Presentations 2
Lenny Rachitsky (Localmind), Boris Bogatin (NearVerse), Paul Smith (C3 Technologies), David Levine (Geostellar), Danny Moon (UpNext), Duncan McCall (PlaceIQ), Babak Hedayati (MobiLife), Bo Fishback (Zaarly)
3:30pm-4:10pm (40m) Marketing
Location-Aware Advertising: Holy Grail, Silver Bullet, or Red Herring?
Joe Laszlo (IAB Mobile Marketing Center of Excellence), Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
4:20pm-5:00pm (40m) Development - Mobile
Single-language Development of Cross-platform Mobile Apps
Rich Kilmer (LivingSocial)
1:10pm-1:30pm (20m) Business & Strategy
Interacting with Local Governments: Best Practices
Ben Berkowitz (SeeClickFix), Kam Lasater (SeeClickFix)
1:40pm-2:00pm (20m) Business & Strategy
Geo-Location & Business Networking: helping you close the deal
Kiran Modak (Unsocial)
2:10pm-2:50pm (40m) Business & Strategy
Creating Context for Search
Diann Eisnor (waze), Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
3:30pm-4:10pm (40m) Business & Strategy
Carriers and Startups
Kris Kolodziej (Verizon Wireless), Bryan Trussel (Glympse Inc.), Holger Luedorf (Foursquare), Anne Bezancon (Placecast)
4:20pm-5:00pm (40m) Business & Strategy
Follow the Money: Venture Capital & Location
Brady Forrest (O'Reilly Media, Inc.), Christine Herron (Intel Capital), John Malloy (BlueRun Ventures), Dev Khare (Venrock)
1:10pm-1:30pm (20m) Development - Mobile
Update on the Location Market
Ted Morgan (Skyhook Wireless)
1:40pm-2:00pm (20m) Development - Mobile
A Real-Time Transportation Dashboard for Cities
Di-Ann Eisnor (Platial), Alexandre Bayen
2:10pm-2:50pm (40m) Development - Mobile
Fast Map Interaction without Flash
Tom MacWright (MapBox)
3:30pm-4:10pm (40m) Development - Mobile
Mapping Indoor Spaces
Mok Oh (Where Inc.)
4:20pm-5:00pm (40m) Development - Location
Mobile Apps and Users Experiences Created for People On-the-go
Christian O. Petersen (CloudMade)
1:10pm-1:30pm (20m) Business & Strategy
Disruption in the Sky: Location for the Air Traveler
Gregory Dicum (MondoWindow.com)
1:40pm-2:00pm (20m) Development - Location
The Use of Light Detection and Ranging (LIDAR) for Collecting Map Data
Jeff Raimo (NAVTEQ), Jessica Borak (NAVTEQ)
2:10pm-2:50pm (40m) Development - Location
Proximity Awareness; the Evolution of LBS
Dave Mathews
3:30pm-4:10pm (40m) Development - Location
Visualizing Data with Maps
Nathaniel Vaughn Kelso (The Washington Post)
4:20pm-5:00pm (40m) Development - Location
jQuery Mobile: for Fun and Profit
Daniel Cousineau (RAPP Collins)
9:00am-9:05am (5m)
Opening Welcome - Day 2
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media)
9:05am-9:20am (15m)
Mapping: From Interesting, to Insightful, to Irrelevant
Ben Fry (Fathom Information Design)
9:20am-9:35am (15m)
Location is Dead! Long Live Location!
Julia Grace (IBM Research - Almaden)
9:35am-9:50am (15m)
Big Data + Mobile: Helping Retailers Understand Who Their Customers Are
Charlie Kim (Next Jump, Inc. )
9:50am-10:05am (15m)
Mihir Shah
Mihir Shah (Groupon)
10:05am-10:15am (10m)
The Real-Time Location Revolution: What's next for LBS?
Matt Galligan (SimpleGeo), Mikhail Panchenko (New Relic)
10:45am-11:00am (15m)
The Power of Proximity
DJ Patil (White House Office of Science and Technology Policy)
11:00am-11:05am (5m)
Location and the Rise of Group Communication
Steve Martocci (GroupMe)
11:05am-11:15am (10m)
Game Mechanics and LBS: Crossing the LBS Chasm
Diann Eisnor (waze)
11:15am-11:30am (15m)
Atoms, Bits and the Future of Shopping
Jack Abraham (eBay)
11:30am-11:40am (10m)
Solving the Brooklyn (or Springfield or San Jose) Problem
Kellan Elliott-McCrea (Etsy)
11:40am-12:00pm (20m)
Context is Everything
Genevieve Bell (Intel Corporation)
1:10pm-1:30pm (20m) Products & Services
Understanding Local Mobile Consumer Behavior
Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
2:10pm-2:50pm (40m) Products & Services
Building a Virtuous Map Community Platform
Christof Hellmis (Nokia gate5 GmbH), Michael Halbherr (Nokia), Jan Nowak (Nokia)
3:30pm-4:10pm (40m) Development - Location
Augmented Reality 101
Alasdair Allan (Babilim Light Industries)
10:15am-10:45am (30m)
Break: Morning Break
2:50pm-3:30pm (40m)
Break: Afternoon Break
1:30pm-1:40pm (10m)
Break: Session Break
2:00pm-2:10pm (10m)
Break: Session Break
4:10pm-4:20pm (10m)
Break: Session Break
12:00pm-1:10pm (1h 10m)
Break: Lunch
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts