Alex Linde
Director, Mobile & Tablet Advertising, Yahoo!

Website

Alex runs the mobile and tablet advertising product group at Yahoo!. His team is responsible for driving mobile support across the Yahoo! advertising ecosystem, delivering amazing ad experiences that compliment our mobile audience properties and developing the global marketplace for mobile & tablet media. Prior to joining the advertising team Alex drove the mobile platform at Yahoo! to help the company support web and app experiences on more than 5,000 different mobile devices.

Alex has spent the last 15 years in mobile – specializing in browsers, messaging and carrier services as an engineer, architect and founder of several start-ups. Initially from the United Kingdom Alex moved to the Bay Area in 2008 with his wife and four children.

Sessions

Marketing Ballroom E
Moderated by:
Joe Laszlo (IAB Mobile Marketing Center of Excellence)
Panelists:
Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Average rating: ****.
(4.00, 1 rating)
In the early days of the wireless internet, the endgame of mobile advertising was epitomized by the cliché of a latte coupon delivered just as you walk by a Starbucks. Although mobile devices, networks, and media have improved tremendously in the past ten years, today that example rarely arises. What’s the reality of location-aware advertising today? Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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