Therran Oliphant

Therran Oliphant
Product Strategist, Digital Marketing, Polk

Website | @Therran

I’ve been in the automotive industry, professionally, for the last 8 years utilizing digital technology to help accomplish the objectives of my organizations. I was integral in developing the digital sales strategy for Manheim’s Online Vehicle Exchange (OVE) and worked as a dealer consultant with Izmo Cars on website best practices, digital conversions and digital marketing campaigns. Currently, I’m the Manager of Digital Product Strategy at R. L. Polk, helping to leverage our data through all marketing channels for a truly integrated targeted marketing strategy for automotive clients.

I have a B.S. in Business Administration from Northern Arizona University and an M.S. in Integrated Marketing Communications from Eastern Michigan University

Sessions

Marketing Ballroom E
Moderated by:
Joe Laszlo (IAB Mobile Marketing Center of Excellence)
Panelists:
Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Average rating: ****.
(4.00, 1 rating)
In the early days of the wireless internet, the endgame of mobile advertising was epitomized by the cliché of a latte coupon delivered just as you walk by a Starbucks. Although mobile devices, networks, and media have improved tremendously in the past ten years, today that example rarely arises. What’s the reality of location-aware advertising today? Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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