Greg Sterling

Greg Sterling
Contributor, Search Engine Land

Website

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm that tracks the impact of the Internet on offline consumer purchase behavior and its disruption of traditional media. SMI covers consumer adoption and ad models across a range of market segments, including local search, online yellow pages, online newspapers and classifieds, mobile search, social media and multi-channel shopping. Sterling is also the lead analyst for Internet2Go, an advisory service from Opus Research.

Before founding SMI, Sterling ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web,” the first national television show dedicated to e-business and the Internet. Prior to TechTV he was a founding editor and executive producer at AllBusiness.com. Before joining AllBusiness, Sterling was a practicing attorney in San Francisco.

Sessions

Business & Strategy Ballroom F
Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
With the web, the travel industry has seen an increase in innovation, but serious challenges remain. How do you build loyalty, crowdsource information and context, and mobile apps all at once? Other challenges and opportunities include defining location, creating smarter search, and increasing relevancy. Hear how these companies are charging ahead. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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