Krishna Subramanian

Krishna Subramanian
Co-founder, Mobclix

Website | @ksub15

Krishna is a Mobclix co-founder and drives the advertising and marketing strategy. Krishna brings unique and creative ideas to drive optimal monetization for mobile applications. Prior to Mobclix, Krishna was a co-founder and general manager of new business for BlueLithium (acquired by Yahoo! for $300M), the world’s largest behavioral targeted ad network. Krishna has launched other successful businesses such as, MingleNow, which focused on mobile content and communication such as group text messaging and mobile video sharing; in addition to co-founding, Burrp!, a localized review and recommendation internet portal for metropolitan India (acquired by media conglomerate TV18). Krishna was also instrumental in growing ConceptK, a successful internet design services and web content development firm for mobile devices, to service many Fortune 500 clients.

He has served on the Internet Advertising Bureau Committees for Broadband and Lead Generation where he created best practices guidelines for lead generation across the education vertical. Krishna has authored articles in MediaPost, AdWeek, and Mashable in regard to scaling and monetization in the internet space. He is also a frequent speaker at internet conferences such as OMMA, AdTech, AlwaysOn, and Snap. Krishna graduated with honors from UC Davis.

Sessions

Business & Strategy Ballroom F
Average rating: ***..
(3.33, 3 ratings)
So you made an awesome application. Now what? How do you make money off of it? This panel will dive into strategies behind monetizing applications and explore real-life success stories from well known developers with applications across multiple mobile platforms. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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