Diann Eisnor
Community Geographer, waze

Location based services have unique scaling challenges-on the web it is relatively easy to find a million people interested in anything. Now try finding several thousand users in a specific location with a specific phone with a specific app. This talk will focus on the lessons learned in using game mechanics as a start point and explore the shift from a "fun" app to a "functional" utility. Read more.

Context is what makes search an experience and not just a function of a website or app. Hear about how robust context creates a rich interface and happy customer. Read more.