Schedule: Marketing sessions

For most businesses, creating targeted, geo-specific marketing programs has always been a challenge. With advances in location technologies and the widespread use of mobile devices, marketers have new tools to identify, understand, and reach out to potential customers. Take a look at the companies making the best use of location data for optimized SEO, social networking, and customized advertising.

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Ballroom E
Please note: to attend, your registration must include Marketing Boot Camp.
Average rating: *****
(5.00, 1 rating)
This all-day boot camp will focus on location-based marketing campaigns and the new technologies available to help marketers take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.
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Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Moderated by:
Cecelia Stewart (Google)
Panelists:
Average rating: ***..
(3.00, 3 ratings)
Google Places is a powerful and free solution for helping local businesses connect with customers. Through our tools for building out a business presence online and getting rated and reviewed through our local recommendation engine, we’re helping to make small businesses more discoverable to potential consumers. Read more.
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Ballroom E
Scott Kveton (Urban Airship, Inc.)
Average rating: ***..
(3.00, 1 rating)
Location-aware smart phones have marketers salivating at the chance to begin sending more relevant marketing messages, but unless they learn from a new wave of successful applications, their customers will tune out. Read more.
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Ballroom E
Hamid Schricker (Fwix, Inc.), Jacek Grebski (Badger Media Inc.), Lukas Biewald (CrowdFlower), Maria Zhang (Propeld, Inc.), Jeffrey Martin (360cities.net), Kris Kolodziej (Verizon Wireless), Benjamin Sann (BestParking.com)
Average rating: ***..
(3.00, 2 ratings)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new! Read more.
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Ballroom E
Perry Evans (Closely, Inc.)
The Daily Deal concept has created incredible consumer momentum and has huge potential to form the foundation for a new generation of LBS business models. This talk dissects this trend using proprietary research from local businesses who use Daily Deals. It will highlight the issues and challenges in adapting the Daily Deal email/social distribution to mobile search, discovery and LBS apps. Read more.
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Ballroom E
Clay Smith (Flite)
Average rating: ****.
(4.00, 1 rating)
You’re an average of the 5 people you spend the most time with.” – Jim Rohn Just like people we spend the most time with, the places we go is one of the best representations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applications. Read more.
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Ballroom E
Matthias Galica (ShareSquare)
Average rating: ****.
(4.00, 1 rating)
The utilization of QR codes for integrating offline promotions with engaging mobile experiences is a divisive topic. Some consider these glyphs an eyesore, others a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this technology in the United States? Read more.
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Ballroom E
Lenny Rachitsky (Localmind), Boris Bogatin (NearVerse), Paul Smith (C3 Technologies), David Levine (Geostellar), Danny Moon (UpNext), Duncan McCall (PlaceIQ), Babak Hedayati (MobiLife), Bo Fishback (Zaarly)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where 2.0. Come hear what's new! Read more.
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Ballroom E
Moderated by:
Joe Laszlo (IAB Mobile Marketing Center of Excellence)
Panelists:
Alex Linde (Yahoo!), Therran Oliphant (Polk), David Anson (AT&T)
Average rating: ****.
(4.00, 1 rating)
In the early days of the wireless internet, the endgame of mobile advertising was epitomized by the cliché of a latte coupon delivered just as you walk by a Starbucks. Although mobile devices, networks, and media have improved tremendously in the past ten years, today that example rarely arises. What’s the reality of location-aware advertising today? Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

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