Schedule: Business & Strategy sessions

From building online communities with social networking to creating new products, companies know more about and are more connected to their customers than ever. Learn how location data not only enables businesses large and small to build corporate strategies but also helps them to be far more nimble as customer attitudes and market conditions change and new opportunities emerge.

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Ballroom G
Please note: to attend, your registration must include Workshops.
Matthew Russell (Digital Reasoning Systems)
Average rating: ****.
(4.50, 2 ratings)
Learn how to harvest, store, analyze, and visualize your geo data from popular social web properties such as Facebook, Twitter, and LinkedIn. Where do all of your friends usually hang out? Where does most of your professional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop. Read more.
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Ballroom F
Michael Metcalf (Yahoo!)
The surge in smartphone usage will increasingly enable strangers to connect with one another. Spatial Networking will be a new paradigm in ad hoc communication and collaboration with those in your immediate proximity – even if they’re not in your social graph. I will examine the competitive landscape, privacy implications, and new business opportunities in Spatial Networking. Read more.
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Ballroom E
Tyler Bell (Factual)
Average rating: ****.
(4.00, 1 rating)
Social and mobile developers have eschewed computer-friendly (but human-hostile) longitude and latitude for business listings and POI, an irregular but much more informative rich contextual topology. This session provides an overview of how the online and offline worlds can be better linked using Big Data approaches to content aggregation. Read more.
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Ballroom F
David Staas (JiWire)
Average rating: ***..
(3.50, 2 ratings)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
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Ballroom F
Average rating: ***..
(3.33, 3 ratings)
So you made an awesome application. Now what? How do you make money off of it? This panel will dive into strategies behind monetizing applications and explore real-life success stories from well known developers with applications across multiple mobile platforms. Read more.
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Ballroom E
Perry Evans (Closely, Inc.)
The Daily Deal concept has created incredible consumer momentum and has huge potential to form the foundation for a new generation of LBS business models. This talk dissects this trend using proprietary research from local businesses who use Daily Deals. It will highlight the issues and challenges in adapting the Daily Deal email/social distribution to mobile search, discovery and LBS apps. Read more.
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Ballroom F
Greg Sterling (Search Engine Land), Nathan Blecharcyzk (Airbnb), Adam Goldstein (Hipmunk), Gregg Brockway (TripIt)
With the web, the travel industry has seen an increase in innovation, but serious challenges remain. How do you build loyalty, crowdsource information and context, and mobile apps all at once? Other challenges and opportunities include defining location, creating smarter search, and increasing relevancy. Hear how these companies are charging ahead. Read more.
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Ballroom F
Moderated by:
Tom Coates (Product Club)
Panelists:
Darian Shirazi (Fwix), Justin Shaffer (Facebook), Christof Hellmis (Nokia gate5 GmbH), Matt Galligan (SimpleGeo)
Average rating: ****.
(4.00, 1 rating)
Stores, Malls, Bars - there locations are facts. Not owned by anyone, but gathering that data and just as importantly keeping it accurate is expensive. What can a startup do? Can they depend on larger players' APIs? Should they buy the data? Should they depend on their users? Or should companies pool together and just maintain one canonical database of places? Read more.
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Ballroom F
Ben Berkowitz (SeeClickFix), Kam Lasater (SeeClickFix)
There's more to mapping potholes and reporting broken streetlights than just creating a website. Ben and Kam, co-founders of SeeClickFix, will explain their experiences and take-aways as well as open the discussion to discuss both effective and change management at the local government level. Read more.
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Ballroom H
Gregory Dicum (MondoWindow.com)
The rapid penetration of in-flight wifi is initiating a disruptive cycle in one of the last unconnected pockets of consumer technology. By using this developing infrastructure to bring location to the air traveler, MondoWindow turns the plane into a browser and turns the moving map into the foundation for a new kind of in-flight entertainment. Read more.
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Ballroom F
Kiran Modak (Unsocial)
Average rating: **...
(2.00, 1 rating)
Unsocial is a location-based business networking app. It's called Unsocial because rather than focusing on your current network, it connects you to the people you need to meet. Unsocial uses geo-location and smart tagging to connect you with business people you wouldn't otherwise meet. It’s also a conference tool, able to deliver dynamic content like agendas, speaker bios and more. Read more.
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Ballroom F
Moderated by:
Diann Eisnor (waze)
Panelists:
Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
Average rating: ***..
(3.33, 3 ratings)
Context is what makes search an experience and not just a function of a website or app. Hear about how robust context creates a rich interface and happy customer. Read more.
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Ballroom F
Kris Kolodziej (Verizon Wireless), Bryan Trussel (Glympse Inc.), Holger Luedorf (Foursquare), Anne Bezancon (Placecast)
Average rating: ****.
(4.00, 1 rating)
The key to location is the mobile phone. It used to be that carriers held the key, but now that's been abstracted away to the OS level. Startups don't need the carrier to know where their users are anymore. A boat was missed. In the future how can carriers work with technology companies? Read more.
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Ballroom F
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
Christine Herron (Intel Capital), John Malloy (BlueRun Ventures), Dev Khare (Venrock)
Average rating: ***..
(3.00, 1 rating)
Location is a hot space right now. But every sector is going to have it's winners and losers. What are VCs betting on? What do they think are some unexplored ideas? Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

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