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"A who's who of location-aware players." Michael Calore, Wired.com webmonkey

"Where 2.0 did a superb job of gathering the major parties to the table to discuss mobile-social-mapping." Joe Francica, Directions Magazine

"The sixth edition of O'Reilly Media's annual Where 2.0 conference wrapped yesterday, possibly the most exciting and definitely the most widely attended edition to date. The premise was consistent with that of previous years: citizen map-making democratizes our world, location is pervasive, and we can be assured of the financial value of geographic data and location-aware advertising. But there was something else going on, too, something new, complex and big: the realization that we need to build services that let people manipulate their world, not just learn about it." Di-Ann Eisnor, GigaOM

"Where 2.0 is a unique gathering that mixes together the usual geo-suspects with a potent mix of Silicon Valley strivers and curious IT folks. This year attendance is back up to just shy of 1000 and the venue is packed full. There is nothing like the psychology of a full room to get people buzzing." Paul Ramsey, OpenGeo

"I would say Where 2.0 trumps SXSW and deserves some much needed contemplation." Ian Stinson, Geo Local Road Map

"Three days of packed presentations by amazingly smart, passionate people. They are here to share their ideas with others and build upon their successes to make new applications and new ways of doing things. It is really interesting to see the supportive and sharing atmosphere working to drive the technology." Stephanie Tamar Ayanian, Geospatial Revolution Project

"So this year's Where 2.0 in a sentence: location technology can help people have fun, and it can also just plain help people. Good news all around." Paul Ramsey, OpenGeo

"Nokia…at the Where 2.0 Conference in San Jose, CA, the world's biggest event focused on exploring location based services." —Carlos Silva, The S60 blog

"Where 2.0, now in its fifth year, is the tech industry's biggest showcase for the latest geo-enabled hardware and software—an area that's hit a new level of saturation as location-based tech rapidly moves into our smartphones, our laptops and, consequently, into our experience on the web." Michael Calore, Wired.com webmonkey

"Where 2.0 is THE event for location based services and with the evolution of Maps, the perfect place to talk about what's new and exciting." JBC, Nokia Conversations

"Many thanks indeed for an excellent conference. I was dead-impressed with the welcoming congeniality of the staff, the quality of the presentations, and smooth running of it all. Thanks for making Yahoo! a part." Tyler Bell, Yahoo! Inc.

"A hotspot of creative thinking and investigation into what's possible in terms of location-based services today, and what's just around the corner." Mike Cooper, Nokia

"I spent Wednesday listening to presentations about how the evolution of location-based mobile services and the geo-coding of information on the Web were changing the way we experience the Internet. It was geeky, exciting stuff." —Chris O'Brien, Mercury News Columnist

"Where 2.0 was tremendous." Gregory Dicum, freelance journalist

"[Where 2.0 2008] was a great conference, an excellent set of speakers and a wonderful opportunity to learn and network." Frank San Miguel, Founder, Concharto.org

"Back to the office after a great week at #where20 and #wherecamp—looking forward to following up with lots of the great folks we met." Sarah Manley via Twitter

"Where 2.0 was the most interesting and provocative conference I have ever attended" —John Frank, Founder and CTO, MetaCarta, Inc.

"The Where 2.0 conference is probably one of the most important meetings of the year for developers of new Web 2.0 mapping technologies." Frank Taylor, Google Earth Blog

"I can't remember a conference I have attended in the past few years where there was just so much to take-in. [The next] Where 2.0…will be a show not to miss." Ed Parsons, edparsons.com

"Where 2.0 was a terrific event that showcased cutting-edge technology, geo-spatial tools and advanced thinking about place and participation. It's like a sneak preview of tomorrow's consumer and enterprise applications." —Greg Sterling, Sterling Market Intelligence

"Many companies are trying to position themselves as leaders in the geolocation field this week, which makes sense since the sure-to-be-fascinating Where 2.0 conference kicks off next week." —Rafe Needleman, CNET News.com

"[Where 2.0] presentations provided a stimulating combination of cartographic history, bleeding-edge technologies (many of them still under construction), and debate over how businesses can tap into the new excitement over consumer access to geo-referenced data on the Web." Wade Roush

"The Where 2.0 Conference is an excellent forum for the mapping community to discuss the future of mapping for businesses and consumers." Stephen Lawler, Microsoft MapPoint GM

"If you are in the web 2.0 mapping business, and the virtual globe business, I think this is probably one of the best conferences, if not the best, to attend." Frank Taylor, Google Earth Blog

"Great conference! Met some smart people, learned about some great companies and had a blast!" Justin Kifer

"The content was nonstop, forward thinking awesome." @schneidermike

"The presentations from the Where 2.0 conference always blow me away." Andrew Crook, GIS and Agent-based Modeling

"The Valley’s preeminent conference for Location-based services." William Gill, Will's Blog

Networking Tips

Here are a few tips to help you get the most out of your time at Where Conference. If any Where Conference veterans have additional suggestions, please leave a comment below.

  • Join and use the Attendee Directory. The online Attendee Directory was created to help connect attendees with one another. Make sure you create your profile (including your bio) and put a picture up so others can recognize you in-person. Then you can search through the list of attendees and create a list of people you would like to meet. Learn more.
  • Participate in the hallway track. One of the best parts of Where Conference are the groups of people in the hallways having conversations with one another—think of them as informal networking sessions. You will get a lot more out of the conference if you start conversations with people outside of the session rooms. Don't be shy! Take advantage of the opportunity to find out what others are doing, what challenges they face, and what successes they've had in their organizations. Introduce yourself whenever possible and make it a point to chat with others.
  • Bring plenty of business cards. You'll be meeting a lot of people and handing out your business cards is an easy way for others to get your contact information.
  • Attend all the networking events. They give you the opportunity to mingle in a more informal setting. See the list of events.
  • Chat with others at your lunch table. Ask them which sessions they plan to go to or which sessions they've liked the best so far. If you missed one of the sessions everyone seemed to like, leave a comment on the that session's page on the Where Conference website and ask the speaker to please post their slides/presentation files.
  • Talk to the speakers after their presentations. Our speakers put a lot of time and energy into their presentations so any kind of feedback you have for them is always appreciated. And as influencers in this industry, they are a valuable source of information too. You can either give feedback in person at the session or online by leaving a comment on the speaker's session detail page. Speakers are notified via email when someone makes an online comment about their session and will often respond.
  • Visit the booths in the Exhibit Hall. The exhibitors are an important part of the location ecosystem. They're not only showing off the latest and greatest products and services, but they are good resources of information and many times great at connecting people to one another.

Leave a Comment or Question

Help us make this conference the best it can be for you. Please share your feedback and questions below.

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  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts