Location Based Mobile Advertising: By the Numbers
Leading local media research firm’s (BIA/Kelsey) deep dive on mobile ad revenue forecast. This includes segmenting revenue by ad type (search, display, SMS, etc.) and how these are trending. The key segmentation however focuses on the portion of ad spend that will be location based. Similar analysis (based on old numbers) can be found at the following link. Presentation would involve fresh data though.
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Michael Boland
BIA/Kelsey
Michael Boland is Senior Analyst and Program Director at BIA/Kelsey, where he leads the firm’s mobile media coverage. Before joining the BIA/Kelsey, Michael was a San Francisco based editor and freelancer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. Michael began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered technology, online media and consumer products.
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