Foursquare, Gowalla, Facebook Deals, Groupon – the list seems to grow by the week. For businesses, it can be an overwhelming task to understand and keep up. All of these platforms are part of what the industry refers to as Location Based Services.
Wikipedia defines them as an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
The reality is that it’s much more. Simply put, any form of marketing media (print, radio, TV, billboard, social media, digital, etc.) that has the ability to impact a potential consumer in a specific place is location-based.
For businesses in particular, be it retailers, manufacturers or financial institutions this much broader definition is extremely relevant as local is indeed the game changer. Most businesses don’t sell beyond their local market, so using location-specific tools is an ideal way to engage with potential customers.
This session will get you started on the path to realizing a broader, more than mobile location-based world.
A seasoned technology marketer who heads up the European arm of the Location-Based Marketing Association (LBMA), PJ has been building companies around marketing technology for over 10 years. He is currently helping companies such as Microsoft, Ceridian, Burger King and Nokia to discover the benefits of location based marketing.
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