Noise Reduction: Cutting Through The Clutter With Relevant, Intuitive Engines

Vijay Bangaru (MapQuest)
Location Marketing Bootcamp Yerba Buena Salon_10
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Why do people still hire real estate agents? Why the “defriending” trend on Facebook? Across industries, companies and consumers are looking for ways to decrease the noise, but still make good decisions with limited risk. Leveraging the wisdom of the crowds with detailed heuristic data leads to unique systems that optimize information and deliver it in meaningful package that communicates value.

The decision-making framework is ripe for disruption. MapQuest Vibe, a social-algorithmic platform that generates real-time rankings for 50,000 neighborhoods and 27,000 cities makes it easy and efficient to decide where to go and what to do.

In the same way, a doctor could use decision engines to locate current information on a patient’s symptons; a hedge fund could research a particular trend or industry; a supply chain company could determine if prices on rubber are affected from seasonal events. It’s all about becoming a trusted source for delivering prioritized information based both on data signals and crowd-sourcing.

Photo of Vijay Bangaru

Vijay Bangaru

MapQuest

Vijay R. Bangaru, vice president at MapQuest, is responsible for product strategy and execution. He oversees development on MapQuest.com, the mobile suite of products, and the developer platform. Prior to MapQuest, Bangaru was at Google working on Google Docs and Google Search. Previously, Bangaru was with Microsoft working on SQL Server, WinFS and the .NET Framework.

Vijay holds a BS in computer engineering and a BS in electrical engineering from Washington University in St. Louis.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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