Crashing through the Geofence: A Quick Look at What Works in Location-Aware Mobile Marketing

Alistair Goodman (Placecast)
Marketing Yerba Buena Salon 9

As a pioneer in geofencing, Placecast has now created thousands of geofences for over 75 brands in Europe and the U.S. Through video, Placecast can explain how geofences are created, and what brands should consider as they create a geofence mobile marketing campaign. For example, the size of the geofence is important, time of day is crucial to messaging strategy, and consumer interests must also be taken into account. Clearly, Placecast’s understanding of geofencing + mobile marketing is working, because there are now over 6M active opted in consumers using Placecast’s patented ShopAlerts programs. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. One business in the UK saw ROI of over 2000%. Placecast’s CEO Alistair Goodman will share market insight into his company’s success while looking at other uses for geofencing as well – both present and future.

Alistair Goodman

Placecast

Alistair Goodman brings to Placecast over 20 years of experience working in sales, marketing and product development efforts for media and technology companies. At Placecast, he leads an award winning team that has created ShopAlerts – the most scalable, proven, location-based marketing system currently available. The company runs mobile marketing programs with millions of consumers for brands like The North Face, Sonic Drive-In, Starbucks and L’Oreal. Placecast technology is also licensed to companies such as O2 and AT&T, and recently received the 2010 National Retail Federation Award for Innovation and Creativity. Prior to joining Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand – the Tribal Fusion ad network – grew to be one of the largest privately-held digital media companies in the US during his time there.

Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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