Through over two years of running successful ShopAlerts programs for brands like Starbucks, L’Oreal, The North Face, and others, Placecast has proven that they are the leader in geofence mobile marketing. With over 6million opted-in ACTIVE consumers in Europe and the U.S., Placecast has discovered that consumers are eager to share their location information – provided they receive something of value in return. That’s where marketers come in: to provide that valuable discount, to take into account a consumer’s past purchases and other CRM data, to deliver a deal that is interesting to this specific consumer. Results from Placecast’s ShopAlerts location-based mobile marketing programs have shown that effective targeting pays off – learn how it can pay off for you at this session.
Anne Bezancon is the Founder and President of Placecast, the leader in mobile location-based marketing at scale. Previously, Anne held senior executive positions at JiWire (Wi-Fi hotspot directory), Productopia (consumer advice), BEAP (CMS) and PCI (strategic consulting), working with clients such as AOL, Intel, Yahoo, Excite and ATT. In 1994, Anne organized the 40,000 participant Forum of the United Nations Conference on Women in Beijing, China, securing major corporate sponsorship from Apple and Hewlett-Packard. She also pioneered the French Minitel, the first large scale online network. Anne is the author of several patents and a frequent speaker and panelist at industry events.
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