Connecting Digital Shoppers to the Analog World Via Their Phones

Jack Abraham (eBay Local)
Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.

It’s no secret that mobile is a powerful force in today’s consumers’ lives. But despite our digital lives, we still live in an analog world. Consumers enjoy the ease and speed of online transactions but love the experience of visiting brick-and-mortar stores and touching product.

Beyond just researching items, mobile devices play an integral part in the growing cross-channel shopping trend. They enable companies to track user preferences and gain a better understanding of cross-channel behavior, which can drive changes in how retailers merge their online and offline inventory. Additionally, because more actions are being performed through mobile devices, consumers’ offline preferences are being integrated into their mobile world. This opens up a variety of opportunities for companies to utilize geo-targeting and personalization to further impact and understand shopper behavior. This convergence is enabling mobile devices to have a growing impact on in-store sales.

Jack Abraham, Director of Local for eBay, started Milo, a local search engine, when he was a junior in college with the goal of connecting online shoppers with the businesses around them. Jack originally envisioned a tool to inform shoppers of the current inventory levels at local retailers after finding a camera he’d wanted was out-of-stock at a local store. The company has since grown to be a major player in the commerce realm and was acquired by eBay in 2010. Jack seeks to share his expertise with Where participants, including the current shopping trends surrounding online-offline convergence and how mobile devices are and will continue to play such large part in this movement. He will also share local data from eBay that illustrates the power of mobile in the local shopping area.

Jack Abraham

eBay Local

Jack Abraham, Director of Local for eBay, started Milo, a local search engine, when he was a junior in college with the goal of connecting online shoppers with the businesses around them. Jack originally envisioned a tool to inform shoppers of the current inventory levels at local retailers after finding a camera he’d wanted was out-of-stock at a local store. The company has since grown to be a major player in the commerce realm and was acquired by eBay in 2010.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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