Location apps amass massive amounts of data. Understanding this data can take time. Uber’s Bradley Voytek shows the system they use to reduce customer wait times and increase service level.
Brad is an professor of computational cognitive science and neuroscience at UC San Diego, and the Data Evangelist for Uber. He makes use of big data, mapping, and simulations to figure out cognition.
He’s created several research tools, most notably the neuroscience literature meta-analytic resource brainSCANr.com with his wife, Jessica Bolger Voytek.
He’s an avid science teacher and outreach advocate and he’s spoken at events ranging from elementary schools to venues such as Ignite, TEDxBerkeley, @GoogleTalks, and SciFoo. He runs the blog Oscillatory Thoughts (http://blog.ketyov.com) and his tongue-in-cheek book about the zombie brain, Do Zombies Dream of Undead Sheep? (Princeton University Press), comes out this fall.
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