Social media is maturing and it’s time to do something with the convergence of great data points. The mobile device allows for the collision of social, location, and commerce data in the most epic way. You know the value of one-to-one, local profiling with share and size of wallet, but you do not know how or who to sell it to.
Allen & Gerritsen’s @SchneiderMike will discuss the power of SoLoMoCo, what it means for your startup, the power of transparent definition of your audience and show some technologies who are doing it right.
@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry.
Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He blogs for several sites including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. He is the co-author of Location Based Marketing for Dummies.
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