Marketers are increasingly using the mobile platform to make traditional advertising like print, TV and outdoor more interactive and to enhance shopper marketing experiences. Interactive promotions via smart phones, text messaging, and on social media and the web make marketing and advertising more engaging, create lead generation and tie to mobile commerce transactions. A new category of audience engagement is evangelizing, which sits at the intersection of location-based marketing, social media and mobile commerce.
Dorrian is an entrepreneur who co-founded HigherMarkets, an on-demand software company in March 2000. He later became CEO and led it to its acquisition by a Nasdaq listed company in 2002. Dorrian worked with the combined company until July 2005, where he helped significantly grow the business and shape the company’s product offerings. Previously, Dorrian practiced law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of tech companies. Prior to joining WSGR, he worked in Canada as an associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the Prime Minister’s Office.
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