Small and large businesses alike have dabbled in what promised to be the next big thing to grow their market share. Success stories through location aware services such as Groupon and GPS-based apps like Foursquare are far and few between, and even then the customers secured most likely were just looking for a deal – there is a slim chance they’ll become the repeat, loyal patrons coveted by merchants.
To reap the benefits of the next wave in augmented reality, companies need a strategic mix of established marketing opportunities and up-and-coming location-based technologies. This session will discuss recent advancements in location technology and how business can improve customers’ experience, enhancing a physical location by adding a valuable, personalized virtual layer.
Evan Tana is the Vice President of Product Management at shopkick. Before shopkick, Evan led product at Loopt, a ground-breaking social mapping service funded by Sequoia Capital and New Enterprise Associates. Evan got his start in mobile as a product manager at Digital Chocolate, a publisher of mobile games and applications. Prior to working in Silicon Valley, Evan also spent time at a Beijing-based private equity firm and Goldman Sachs. Evan earned his BS and MS in Management Science & Engineering from Stanford University.
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