Hunch Global: Mining and Visualizing the Local Search Taste Graph

Harold Cooper (Hunch / eBay)
Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.

This talk will discuss Hunch Global, an experimental project at Hunch/eBay which generates a personalized heatmap over any part of the world. We use public reviews from local search sites like Yelp and TripAdvisor combined with Hunch data to determine “taste profiles” for geographic regions. The heatmap can be used in many ways, from recommending Paris neighborhoods for a particular Facebook user to predicting brand affiliations throughout the United States.

Photo of Harold Cooper

Harold Cooper

Hunch / eBay

Harold Cooper is a software engineer at Hunch in New York City, now part of eBay’s merchandising team. He is broadly interested in discovering and propagating patterns, from correlations in the social graph to natural geometries and music. He studied mathematics and computer science at MIT.

  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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