Geotargeting content in Facebook is not a widely used Facebook feature, but perhaps it should be. In late 2011, NPR embarked on an experiment to tap its 2.3 Million Facebook followers by presenting local stories from a member station to users in a specific geographic region. Four months into this experiment, there are some unexpected discoveries around Facebook communities and the power of localization on a national platform.
Keith Hopper is Director of Product Strategy and Development for NPR’s Digital Services division where he helps guide the next generation of online offerings for hundreds of diverse public radio stations. Professional distractions include being a founding trustee of the micro-philantropy The Awesome Foundation, creator of the award-winning online mashup NPRbackstory, and a contributing author for the book, Collective Intelligence: Creating a Prosperous World at Peace. He can be tracked down at keithhopper.com.
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